Qingdao's top ten Mid -Autumn Festival or the hottest long holiday this year

The summer heat retired, the Mid -Autumn Festival holiday was nearly in front of him. On August 31, Ctrip released the "Report on the Mid -Autumn Festival and Autumn Tour Forecast of 2022". The report showed that since the inflection point of the long -range tourism market in the Dragon Boat Festival in the Dragon Boat Festival, the domestic tourism market has maintained local and surrounding tourism to accelerate the recovery, and the long -term tourist enterprise has risen. As of August 30, the Qingdao Mid -Autumn Festival holiday orders compared with the same period of the Dragon Boat Festival by 167%, of which 27%were around Mid -Mid -Autumn Festival, and long -distance tourism reached 56%; Mid -Autumn Festival is expected to become the best long vacation in the tourism market this year.

Qingdao Mid -Autumn Festival heat returns to the top ten nationwide

With the optimization and adjustment of various epidemic prevention and control measures since the summer, including implementing multiple places to implement or go to the station after the station, the number of passengers' travel uncertainty has been greatly reduced and confidence in travel has been continuously improved. Although there are only 3 days of holidays, with the tide of returning to the hometown in the festival, the demand for long -range long -range travel in the Mid -Autumn Festival is further activated compared with the Dragon Boat Festival.

At the same time, according to the data of the Ctrip platform, as of August 30, the proportion of the Mid -Autumn Festival, surrounding tourism, and long -term travel orders this year were 23%, 24%, and 53%, respectively. Essence The TOP10 of the National Mid -Autumn Festival popular destinations this year is: Shanghai, Beijing, Nanjing, Changsha, Hangzhou, Changchun, Guangzhou, Qingdao, Suzhou, Xi'an. It is worth mentioning that Qingdao is on the list of popular cities on the list. The TOP10 of the popular customers who come to Qingdao are: Shanghai, Beijing, Jiangsu, Zhejiang, Guangdong, Tianjin, Hunan, Liaoning, Shaanxi, and Heilongjiang.

The Mid -Autumn Festival holiday also ushered in the air ticket price depression between the summer and National Day. According to the data of the Ctrip platform, the one -way tax -inclusive ticket price of the one -way ticket during the Mid -Autumn Festival is 770 yuan, which is 963 yuan from the average one -way price during the summer. The average price of the overall ticket in September also remained at a level of about 750 yuan. Taking advantage of the National Day season, you can feel that the early autumn style becomes a full -scale cost -effective choice.

In the Mid -Autumn Festival, the moon viewing is one of the most ritual activities. On the Ctrip platform, the searches of keywords on the "Moon Appreciation" in the past week have increased by more than 423%month -on -month. Mountains, lakes, islands, rivers, ancient towns, and seaside have become the best set of "C -position" bright moon.

Qingdao, the top ten popular scenic spots in Shandong, account for seven

According to the recent exfoliating epidemic in many places in the country, the Mid -Autumn Festival holidays and surrounding leisure vacations will be highly likely to become the mainstream.

According to the Ctrip platform, as of August 30, orders around the Mid -Autumn Festival increased by 267%from the previous week. With the shortage of travel distance, the leisure demand for residents also shows the characteristics of increasing consumption frequency and a variety of consumption scenarios. "Short -distance, low consumption, high -frequency short -range tourism and local leisure, inject new content into the traditional tourist attraction, also make traditional consumption scenarios a new tourist attraction." Dai Bin, Dean of the China Tourism Research Institute, recently Expressed in a public speech.

Qingdao Forest Wildlife World, Qingdao, Qingdao Brewery Museum, Xiaoyu Mountain Park, Qingdao Museum, Taierzhuang Ancient City, Quancheng Euletburg Animal Kingdom, Penglai Ocean Poor World, Signal Mountain Park, Zhushan National Forest Park on the list of Shandong Mid -Autumn Festival Hot Scenic Area TOP10.

In response to the continuous upgrading of consumers on the quality and experience side, we have become the way to respond to the existing scenes to enrich the "X" options. According to the person in charge of Ctrip related business, since this year, the platform has continued to play its product development advantages and resource integration capabilities around the "ticket+X". The product not only provides a wealth of experience options for high -frequency travel users, but also helps the scenic spots to continue to expand towards the diversified scene. According to the Ctrip platform data, this year's Mid -Autumn Festival preferred coverage of 967%year -on -year, and newly added preferred autumn products increased by 656%year -on -year.

During the long holiday, the hotel merchants also jointly released benefits with the platform and expected tourists before the holidays. At 8 pm on August 31st, the Ctrip BOSS live room will take the tour market around Jiangsu, Zhejiang, Shanghai, and Anhui, and supplemented by long -term autumn land in the southwest and northwest. Directly covered until the end of March 2023, and there are many explosive products such as Shanghai Disney toy Story Hotel, Mogan Mountain County Anri Resort Hotel, Shanghai Million Hot Spring Hotel, Jiuzhaigou Banyan Tree Or the Mid -Autumn Festival/National Day holiday and no price on weekends. Users can lock the discount in advance, make appointments first.

Camping continues the fiery GMV to rise by 60 %

The autumn nature has added a variety of themes to the development of travel, hiking ascension, self -driving autumn, rural photography, humanistic exploration ... imagination of fairy tales can be realized in autumn roaming. In addition, compared to the hot summer, the cool climate in autumn also provides more comfortable conditions for outdoor activities.

Camping continued to be popular in the early autumn season. According to the data of the Ctrip platform, as of August 30, the Mid -Autumn Festival Camp GMV compared to the Dragon Boat Festival by 58%, continuing the trend since the Qingming. It is worth noting that the younger generation of "face -valueism" and high requirements for high quality have greatly affected the development trend of camping formats. In the evaluation of Ctrip camping products, the richness of the project, the landscape of the camp, and whether the film is produced becomes a film. Praise keywords top3.

Autumn is also a hiking peak tour season. The number of outdoor products on the Ctrip platform has increased by more than 92%month -on -month. In order to create a list of outdoor travel favored by "Gen Z", Ctrip will launch a light hiking album in September, focusing on hiking mountaineering activities, combining and connecting various special experience themes, such as the festival limited version of the Mid -Autumn Festival line, following the trend to sleep naturally naturally, naturally The camping wind, the beautiful outdoor photography series of all things in the world, the album will cover almost all the popular destinations of light hiking in China, including Huangshan, Wugongshan, Simuashan, Changbai Mountain, etc. Xie Xiaoqing, a senior researcher at the Ctrip Research Institute, said that the travel radius of the Mid -Autumn Festival during the Mid -Autumn Festival is expected to reach the new peak of this year's holiday. However, whether the long -distance market can be opened further, it still needs to depend on the recent development of the epidemic in various places. Since the beginning of this year, tourists have shortened the advance reservation period and the cancellation rate of travel has increased the uncertainty of the travel business merchants. Under the trend of the established trend and long -distance travel of the local and surrounding tourism, how to upgrade and content through product upgrades, and then upgrade, and then upgrade, and then upgrade, and then upgrade, and then upgrade, then content upgrades, and then upgrade, and then upgrade, and then upgrade, then content upgrade, and then upgrade, and then upgrade, and then, it is upgraded. Increasing the "X" consumption choice and enhanced tourists' tour rates, it has become a proposition for the challenge of travel merchants.

Qingdao Finance Daily/Homepage Journalist Wang Zipei

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