A huge engine released "Shake for One Summer -20122 Douyin Summer Trends Trends" report

Sports content playback in summer reached its peak

The content of home sports content is 2.9 billion

It can be seen in the report that as the temperature rises, the enthusiasm of users has also increased significantly. In Douyin, the overall volume of sports content shows a growth trend, reaching the peak of data in summer. From the perspective of category distribution, swimming, rowing and fishing, which have a high degree of high connection with "water", are the most hot, and the volume on the vibrato is the highest. In addition, basketball, gym, racing, roller skating also attracted users' attention in summer.

For the summer sports crowd, "weight loss" is an important theme. In 2022, some new sports methods gradually became popular, such as home sports and sports live rooms. Beginning in January, the number of home sports content on Douyin increased month by month, reaching 2.9 billion in July 2022, an increase of 275%over the same period last year. Liu Genghong is a prominent representative among the sports experts in Douyin. As of May 31, 2022, a total of nearly 70 million users have followed his account in Douyin. On April 21, Liu Genghong's account increased by 9.2 million+, and the number of viewers in the live broadcast room was 57 million+.

During the same period, the number of viewers on the live broadcast room on the Douyin also showed a trend of increased month by month. In July, more than 3.8 billion times, more and more users enjoyed the "sweat" through Douyin's live broadcast room.

In addition to the new way of the mass movement, some niche movements are gradually becoming popular. The video playback volume of flying plates, Lu Chong, and waist flag rugins began to increase from the spring of 2022, and the data of July in the summer reached its peak. The "water" -related paddle board movement is the most popular every summer, and in the summer of 2022, the summer of more than 2021 has attracted the attention of more and more sports enthusiasts.

Beer becomes popular in summer catering

Water park punch card volume increased by more than three times

In addition to exercise, the enthusiasm of summer is also reflected in everyone's night activities. Compared with the data trends from June-July and January to February, you can see that the overall punch in summer is higher than winter, and the peak of the number of punch in summer night is more prominent than the small peak of the summer noon, and more, more, and more, more, and more, more, and more, more prominent, more, and more, and more, more, and more, more prominent, and more, more prominent, and more, more, and more, more prominent, more, and more, and more, more, and more, more prominent, and more, and more, more, and more, more prominent. Multi -users are willing to experience and punch in in the summer night. Playing and food is an indispensable beautiful life component for everyone in summer. In the choice of beverages, beer is a popular product in summer catering. The short video content of beer -related short videos on the vibrato shows a high degree of seasonal changes. Every summer, a large number of users pay attention to beer -related content.

The person in charge of the marketing department of Jinan Kerry Group told reporters: "In 2022, we started holding hands with Douyin through the form of the dobbing short video. From the data from June this summer to July, the overall overall data, the overall overall Compared with last year, the passenger flow has increased significantly, and the operating flow has also achieved a year -on -year double -digit growth. Through the Douyin platform, it has played a good role in helping our entire brand propaganda. Do a good job of publicity through this form, and help the operation of the store at the same time to provide our consumers with a good dining experience. "

He said that Douyin can reach users in the form of short videos, which can show the brand content more intuitively, allowing consumers to witness the progress and development of our brand, enhance the sense of identity and belonging of consumers; The form increases interaction, shorten the distance between the Kerry Group and the user, and achieves the accumulation of private domain flow. As a catering company, since settling in Douyin, it is also a very convenient way to expand more consumers through strong traffic support.

In the hot summer, people are looking forward to the cool water activities. In the summer, the amount of punch -in data related to the water park and the water experience is the most significant. From January to January to January to February, from January to February, the amount of punching in the water park and water experience increased by 326%and 209%, respectively, becoming a place for everyone to find happiness and cool in summer. During the same period, natural landscapes and park squares were two types of play locations with high punching and rapid growth.

Self -driving tour boom is more significant in summer

Related content of summer playback volume increase significantly

Data show that residents show seasonal preferences for self-driving, gradually warming in the spring of February to April, and the amount of creation and dissemination of self-driving related content has risen. At the same time, with the arrival of the midsummer In the summer and other nodes, many families, parent -child tourism, and graduation travel have begun, and self -driving related content has been widely spread.

@Is a radio media covering transportation, automobiles, and tourism elements in Shandong Province as the main content. As an official Broadcasting Media's official Douyin, the self -driving tour organized by the "Singing Tour the World" column leads to a total of more than 100,000 riders in the province to travel by driving.

The reporter learned that from the age of one or two, to the 90 -year -olds, the old man in his 90s participated in the self -driving tours organized by them. The Northwest Grand Ring Line, the trip to Xinjiang, the trip to Guilin, the colorful Guizhou journey, the Hainan vacation journey ... They led the riders to cross the mountains and rivers, and stop all the way while traveling. Or moving along the winding road, covered with golden rapeseed flowers; or driving along the seaside highway, the sea breeze is gently; Only then can you appreciate.

The content of the Douyin platform has made their broadcast programs no longer a one -way communication in radio waves. You can feel what you see during the journey through the video. Children's smiley face, enthusiastic hospitality on the journey, the beautiful scenery of the soul, and the celebration of the dinner toast make the entire self -driving tour richer and infectious. Many riders also find it through short videos to find They also participated in the subsequent self -driving tour, which enriched the content of the program, and also made the program "Singing the World" not only good, fun, but also better. Outdoor camping fire "out of the circle"

Drive the new style of cultural tourism consumption

Since the emergence of camping, "Poetry and Far" have specific images.

"Picnic and camping are addicted" "" After close contact with land, trees, mountains, rivers, and sunlight, I found a yearning for life "... On this summer, camping also ushered in an outbreak period.

It can be seen from the report that all kinds of camping topics have been popular in Douyin. Camping has become a popular way of recommending travel, camping guidelines, etc., of which#从 从 从 从 820 million times. In the past year, camping content has been broadcast over 27.4 billion times, of which the parent -child camping content has been played over 700 million times, and the cumulative family camping content has exceeded 300 million times.

"Looking up at the sky under the sky, closed eyes and meditation in the tent, and a cup of hand coffee on hand, nothing is more comfortable than this ..." Jinan local Douyin master@Invincible little monster accidentally passed by chance Douyin related camping videos fell in love with this outdoor experience.

Talking to the camping opportunity, she said: "The opportunity to participate in camping is from a small tent. Later, there are more and more equipment I bought, and a lot of videos about outdoor camping were planted on Douyin. When I started to camping in those places, such as the southern mountainous area of ​​Jinan, and Xueye Lake in Laiwu, we took the equipment in the beautiful time in the summer and stopped it. I felt natural and comfortable with my family and friends. "Speaking of the feelings after entering Douyin, the Douyin Master@” ”” ”” ”” ”” ”” ”” ”” ”” ”” ”” ”” ”” ”” is strong. The identity of the person outputs more high -quality videos to fans in different videos, which is a very meaningful thing. "

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