Mid -Autumn Festival Travel Forecast: The night travel market accelerates recovery, Shanghai, Guangzhou, and Shenzhen are listed on the surrounding hot cities TOP3

21st Century Business Herald reporter Liu Meilin Guangzhou report

The Mid -Autumn Festival holiday is coming. On September 1, Tongcheng Travel released the "Report on Travel Trends of Residents during the 2022 Mid -Autumn Festival Holiday" (hereinafter referred to as "Report"), which predicted the travel and travel trends of residents during the Mid -Autumn Festival holiday.

The report shows that during the Mid -Autumn Festival holiday this year, short -distance travel for the purpose of visiting relatives became the mainstream, and the peak of the Mid -Autumn Festival passenger flow may be on September 12. Traveling is dominated by local and supplemented by the surroundings. The demand for long -term travel is relatively weakened. Data show that in the past week, the search popularity with "Mid -Autumn Festival" as the keyword on the platform has increased by 120%. In the place of tourist destination, the travel activity of the Yangtze River Delta and the Pearl River Delta urban agglomeration has increased, driving the popularity of tourism products around the surrounding cities to increase significantly.

At the same time, as the weather is getting cooler, trendy gameplay such as camping, flying trays, and cycling is very popular during the Mid -Autumn Festival. As the traditional cultural custom of the Mid -Autumn Festival, the "Moon Appreciation" has led to the popularity of the local night tour market. The theme park night scene, Jianghe night tour, urban night scene tourism and other suitable moon tourism projects are more popular.

The peak of passenger flow may be on September 12

The Mid -Autumn Festival holiday this year is from September 10th to 12th. From August 27th, passengers can purchase train tickets on the first day of holidays.

The report predicts that the domestic civil aviation and railway passenger flow will have a significant upward trend two days before the arrival of the long holiday. The peak of passenger flow before the holiday is expected to appear on September 9. After the festival, the peak of passenger flow will be concentrated on September 12. In terms of price, the three -day air ticket price of the holiday shows the trend of "middle low and high on both sides". Among them, the average air ticket price is expected to reach the peak period during the holidays on September 12.

Which cities are popular? Data show that during the Mid -Autumn Festival holiday, Shanghai, Guangzhou, Shenzhen, Kunming, Guiyang, Guiyang, Beijing, Chengdu, Harbin, Changchun, Chongqing. In terms of railway, it is expected that Guangzhou, Shanghai, Shenzhen, Beijing, Chongqing, Changsha, Hangzhou, Chengdu, Suzhou, Dongguan and other cities have a large number of passengers.

In terms of accommodation, the Mid -Autumn Festival holiday is three days, and many tourists tend to book hotels in advance. The report found that compared with 2021, the reservation for hotel accommodation in three weeks in advance increased by nearly 46%compared with the same period last year, of which Changsha's booking volume increased at the highest increase of twice the last year. In the order reservations in advance, the proportion of orders for many nights accounted for as high as 60%. Living in 2 days is the most popular type of tourists. The platform data shows that Beijing, Shanghai, Wuhan, Guangzhou, Chengdu, Changsha, Changsha, Nanjing, Qingdao, Hangzhou, and Shenzhen have become popular accommodation cities during the Mid -Autumn Festival.

In this regard, Cheng Chaolong, chief researcher of the Tongcheng Research Institute, believes that benefiting from the scientific and precision of the epidemic prevention and control policies, the trend of travel and travel and vacation consumption during the Mid -Autumn Festival and long holidays is expected to be further released. Among them, relatives and leisure vacation needs It constitutes the main travel force during the long holiday. In addition, since September 5, 2022, the fuel surcharge will be reduced again, which will bring good benefits to the civil aviation market to a certain extent. More users will choose to travel during the Mid -Autumn Festival and National Day holidays.

New tide gameplay, cultural tourism attract attention

During the Mid -Autumn Festival holiday, many domestic destinations and scenic spots launched various experience activities such as the Mid -Autumn Festival Market, Hanfu Tour, Mid -Autumn Festival prayer, and lantern banquets, which provided a variety of consumer choices for tourists' cultural tourism. The Moonlight, as the indispensable project of the Mid -Autumn Festival, has also led to the popularity of the Mid -Autumn Festival small holiday night tour market.

Data show that the moon viewing, cruise ships, and night travel projects of Shanghai Haichang Ocean Park, Shanghai Disney Resort, Huayi Brothers Film Park, Guangzhou Changlong Happy World, Zen Town Town and other scenic spots are loved by users. The Pearl River , Huangpu River, Qinhuai River and other night cruise ship reservations are also very hot.

In addition, natural scenery is also a popular travel scene of the Mid -Autumn Festival holiday. Report research shows that natural scenery, humanistic monuments, animal and plant gardens, theme parks, and exhibition halls have become popular scenic spots TOP5 in the Mid -Autumn Festival in 2022. In addition, camping, flying disks, and cycling are the new Mid -Autumn Festival tide game pursuit of young groups.

It is worth mentioning that during this year's Mid -Autumn Festival holiday, returning home to visit relatives and leisure vacations constitute two mainstream travel. Affected by the epidemic, short -distance travel is still the mainstream of the Mid -Autumn Festival travel market. One day, 1 night to 2 days and 1 night, or the surrounding tour around the day will be a choice for people to travel during the Mid -Autumn Festival holiday. According to the surrounding short -distance travel product booking situation, Shanghai, Guangzhou, and Shenzhen are ranked TOP3 in popular cities around the Mid -Autumn Festival.

- END -