Pulling the consumption to install the dream of Taishan in the trunk market

The trunk bazaar is held from time to time to gather popularity.

A small car is a booth, a simple and literary "shop".

If you are tired of seafood meals, maybe you will fall in love with various snacks on the streets and alleys. Speaking of snacks, since last year, Taishan has blown up the wave of trunk stalls. There are all kinds of tea drinks and snacks. Various "stalls diary" have emerged on platforms such as Weibo, Douyin, and Xiaohongshu. The young man joined this "trunk carnival".

Fashionable signboards, atmosphere of music, and various foods have allowed passers -by to stop. As a new type of business format and novel consumption method, the trunk market not only becomes a good place for citizens to cool down at night, but also a powerful means to drive night consumption.

In Taishan, the trunk market blooms in many places, and the distinctive trunk stalls, like the pearl necklace in the night, becomes a new scenery in the city. On August 27, the reporter visited several major trunk markets in Taishan.

Text/Tujiangmen Daily reporter Chen Fanghuan

Correspondent Tan Wenqing

Reasons for stalls

Someone shared happiness for people to live

At 8 pm on August 27, the night fell. Near the Jiayu Garden Community in Shunde Road, Taicheng, LED color lamps and vertical fluorescence boards hanging on the backbone of the car lit up, illuminating a small night sky. On the aisle of 5 meters wide, the citizens came, and the flavor of coffee and perfume was filled with the flavor of coffee.

Different from ordinary stalls, the trunk bazaar relies on fashionable design and unique atmosphere of steam punk to become popular in the night of the city, attracting a large number of young people.

Yu Junhong and Huang Huizhong, known as the "Red Couple", are one of the earliest batch of stall owners in Taishan to join the trunk market. They were originally car sales staff. Affected by the epidemic, the two decided to switch to sell coffee and tea.

"Half of life and half of our dreams. We strive to run a mobile coffee car." Looking at the mobile coffee carts created in one hand, Yu Junhong had hope in his eyes. In May 2021, Yu Junhong left the car from the car, bought a small car for a long time, and started to modify it. "From the idea to a drop of modification, we participated throughout the process." Yu Junhong said that in order to get out of the stall, in addition to the cost of buying a car, he also spent more than 50,000 yuan to buy stall equipment and modified vehicles.

After more than two months of preparation, one day in July 2021, the couple drove the mobile coffee car to Golden Star Wetland Park to leave the stall with a stunned mood. "We have to make all kinds of preparations at three or four pm, and start the stalls at more than 7 pm. We are lucky that the competition in the early days of entrepreneurship is small, so we can stick to it." Although it is hard, Yu Junhong feels very happy. In order to let this career run for a long time, every time he leaves the stall, no matter how late, he will clean up the surrounding garbage with his wife, and then go home to rest.

As more and more people in the stalls of Golden Star Wetland Park, Yu Junhong smelled the crisis. He decisively fought to Shuibu Town, and became one of the earliest batch of stall owners to use automobiles in the township stalls.

"Thank you for your wife to accompany me, accompany me to go out in the winter, and accompany me to accumulate cooked customers slowly." Yu Junhong said that because of maintaining innovation and ensuring the quality of production, their business gradually became better. They drove to make tea and coffee. "Our products are getting more and more recognized by everyone. In the next step, I hope that we can open a store. After all, it is not a long -term score for stalls." Yu Junhong said.

Compared with the hard work of the "Red Couple", the "post -90s" Zhang Ling (pseudonym) seemed to be too "Buddha".

"Rest today, don't flutter." Zhang Ling informed everyone in the customer WeChat group. For her, the transformation of the car behind the car is purely experiencing life, and the time for the stalls is not fixed. "I like to make desserts and tea. I hope someone tastes and gives opinions, but I don't need to get out of the stall every day." Therefore, every time Zhang Ling leaves the stall, new products will be posted in the trunk of the car. She hopes to pass this kind of Forms, let more people taste her craftsmanship. "This is also for the preparation of the next store," she said.

Asked about business, Zhang Ling said that there are about three or four hundred yuan of water every day and deducting costs, which can have about 200 yuan in profits. "Although I am not going out of the stall every day, because of the good production, there are still many 'fans' to patronize every time I leave the stall." She said with a smile.

The situation of the "red couple" and Zhang Ling did not represent all the stall owners of the backbone market, and the reasons for the stalls were different. According to the reporter's visit, it can be classified as four reasons -affected by the epidemic, drive out to set up a stall to start a business, and multiple choices of multiple roads; use time to use time to do side business, and you can earn a little. The stall is to increase the influence of the store. Multiple circles and customers; the stalls are not making money, just to share happiness, more happiness is less troubled.

Consider business district

Stimulate night consumption to gather more popularity

The trunk market has activated the city's "night economy" and meets people's diversified consumption needs, but there are also many problems. For example, the transportation environment, food safety, garbage treatment, etc. This has brought a lot of challenges to the appearance and urban management of the city.

Taicheng Jinxing Lake Wetland Park is the earliest place formed by Taishan's self -firing album market. It is also the first trunk market to be suspended. "After the booth is more, a large number of public parking spaces have been occupied, which hinders everyone to come here to take a walk and rest." Citizen Wu Weiqun has great opinions on the trunk market that Golden Star Lake Wetland Park has had. "The park should have a park, and there should be no selling phenomenon," he said. Due to the greater opinions of the citizens, the relevant departments stopped the trunk market of Golden Star Wetland Park, and sent urban management players to patrol to prevent the "dead ash reunion". path. After that, Starlight City, Poly, Xinning Stadium South Gate Square, Yueyue Plaza, Wanda Plaza, and the reel Tianxi in the East District were successively opened.

Mei Shirong is the head of the trunk market project of Jiayu Garden. Starting from July 25 this year, his main work every day is to do a good job of various services to ensure that the market is open normally. "We hope to drive popularity through the market." Mei Shirong said that in order to attract more stall owners to come to the stalls, in addition to providing hydropower, cleaning and other services in the community, it also often organizes activities to attract customers. Stimulate consumption and create a business atmosphere.

There are large business districts who like the backbone market. For them, this is a "small and tide" "drainage" method.

Wanda Plaza, located in the southern district of Taicheng, has begun to operate from the end of July this year. Chen Xiaoming is one of the convener of this trunk market and one of the operators of the "alley" mobile coffee cart. As a stall owner who has been out of the stall in Golden Star Wetland Park, she knows that the "Nets in the Trustion Market Red "attribute. "From the beginning to the present, we have not done any publicity, and we still have accumulated a lot of popularity." Chen Xiaoming said.

"We will hold activities every week to attract popularity." Li Zerong, who is also the convener, is also busy for the trunk market for Wanda Plaza. He hopes to create a special night market here and operate for a long time.

Consumer view

Trendly fun and orderly creating a new scene in the city

As a place for emotional expression and trendy culture, the trunk market came into being. This new type of tourism format and consumer format has given citizens' amusement venues and a rich social scene for young people.

The reporter visited and found that the atmosphere of various trunk bazaar was relaxed and comfortable. Consumers and merchants sat around and chatted, like relatives and friends, many young people also came to take photos "check in".

"I think the backbone market is very fun, I like this atmosphere!" Consumer Huang Yueyuan said that she often got up to three or five friends and sat down at a certain booth and just drink a drink and drink. "Now the trunk bazaar has a lot of standards, and there are also people who manage it, don't worry about problems," she said.

Regarding the popularity of the trunk market, Mr. Consumer District said that this is not a trendy. "The current trunk market is the original lighting night market, but it adds some new elements and reflects the new life concept of young people at the moment." He said that the "Niu Shi Lane" (area of ​​the innovation road) and the artificial lake in Taicheng said , Diwang Square, etc., there were light night markets in the 1990s, especially "Niu Shi Lane", which is very similar to Hong Kong Temple Street, so there is a name of "Hong Kong Street". "In view of the original lighting night market, as long as the trunk market is in place, I believe it can boost consumer vitality and create a new city landscape," he said.

Departmental opinion

It is necessary to "gorgeous bloom" but also regulate management

In fact, the keywords such as the "trunk" prefix are removed, and the keywords such as stalls and night markets cannot turn around urban management and food safety. If the trunk market wants to maintain its development vitality, stable and far away, it requires multiple parties to work together. Among them, standardized and temperature supervision is the guarantee of healthy and orderly development.

The reporter learned from the Taishan Urban Management and Comprehensive Law Enforcement Bureau that in order to solve the problem of garbage generated by the camping market, the bureau strengthened environmental sanitation and cleaning, increased garbage classification barrels, classified launching points, and classification. Cleaning service unit Guangdong Lurun Environmental Technology Co., Ltd. strengthens the timely cleaning, collection, and transportation of garbage, and do its best to do a good job of sanitary cleaning in the city's night operations.

In order to solve the examination and approval of the backbone market, the Taishan Urban Management and Comprehensive Law Enforcement Bureau involved all kinds of approval matters of the night economic agglomeration zone construction management, and all of them were included in the scope of the comprehensive service window of the Taishan City Administrative Service Center, and according to it The "Taishan City Promoting the Implementation Plan for Night Economic Development" requires that "one application, parallel approval, and issuance of certificates" is required to compress the time limit of processing and improve the efficiency of approval.

In addition, the Taishan Urban Management Law Enforcement Bureau implements tolerance supervision of the night sale of the night economic agglomeration area and the demonstration project. On the premise of avoiding the noise of oil smoke, it allows the market entity Pulling consumption. At the same time, cooperate with relevant departments to regulate the night economic operation time, place, and volume, reasonably plan temporary selling areas, guide the main civilization operation of the stalls, and ensure that the appearance of the city is standardized and orderly. In early August this year, the Bureau also joined the Taishan Science and Industry Bureau, the Taishan Market Supervision Bureau, and the Taicheng Street Office to organize relevant property management units to hold a meeting on strengthening the management of night economic agglomerations in urban areas, clarify the management responsibilities of various departments It is emphasized that operators must obey management requirements such as food safety and noise emissions of oil fume. Under the guidance of relevant functional departments, at present, the new format of Taishan Houchang City Tanking Market is gradually entering the standardized track.

"We strengthen patrol every night, control the market volume, and avoid affecting the surrounding residents." Mei Shirong said.

"We have made requests for various stall owners, especially in terms of hygiene, odor, and volume." Chen Xiaoming said that everyone is not easy to start a business. Only by regulating operations can we run for a long time.

Expert advice

With "3D (low)" characteristics worthy of encouragement and support

Why is there a fire in the trunk market? Zhang Zhiying, a postdoctoral post -doctoral academy of the Academy of Sciences, believes that this is because the trunk market has "3D (low)" characteristics.

The first is the low entrepreneurial threshold. Practitioners do not have the pressure on the rent of the store, and they do not need too high education and skills. Many people can operate as long as they support a small stall or open a private car.

The second is the low risk of failure. The boat is good to turn around. Even if the practitioners lose, the loss will not be too large, and they can quickly turn or change their business strategies.

Third, the price of goods is low. Without rent, water and electricity costs, and the pressure of labor costs, the price of goods is naturally low, which allows consumers to have more choices and enjoy more benefits.

Regarding the follow -up development of the trunk market, Zhang Zhiying said that from a positive influence, this new format is worthy of encouraging and support. First, it relieves employment to a certain extent. Affected by the epidemic, many industries have difficulty in operating. Some people face employment pressure. The trunk market has provided more employment opportunities due to the "3D (low)" characteristics, which has a positive effect on social stability. Secondly, it can relieve the pressure brought by the epidemic to economic development and release consumption potential. Third, it can become a city business card, adding fireworks to modern cities. Fourth, it can meet the multi -level consumer demand and promote the development of the city's economy towards higher quality.

Reporter's note

The trunk bazaar competition is fierce

More suitable for "exploring the road" for entrepreneurship

The reporter visited and found that the stall owners of the trunk market are mainly "post -80s" and "post -90s" as the main force. Most of them have the main job work. Some of them are individual shop owners and gourmet people. Some people want to start a business and accumulate customers. Essence

Due to the generality of stalls, compared with the traditional stall market, the products in the trunk market are more new and attractive, making many consumers willing to go to consumption.

Although the backbone market looks lively, some stall owners have said that the competition is fierce now and the income is not ideal. In the long run, finding a job or opening a shop is the ultimate way out.

There is a stall to calculate a account for reporters. The booth requires two people to operate normally. The daily flowing water is 400-500 yuan. It is calculated for 30 days in a month. , About 8,000 yuan in profit, an average of 4,000 yuan per person. In addition, due to the weather, the actual number of stalls is less than 30 days, and the monthly profit is basically less than 4,000 yuan.

The reporter's observation confirmed the saying of the stalls. First of all, the backbone market blooms in many places and disperse the flow of people. Secondly, most consumers pass by feeling the atmosphere, and consumption often has only one drink.

Some stall owners admit that if the stalls are just hobbies or prepare for entrepreneurship, then joining the trunk market army is a good choice.

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