How to choose Mid -Autumn Festival?Report: Local tour accounts for the mainstream, camping flying tray rides up and lifts up
Author:Zhongxin Jingwei Time:2022.09.01
Zhongxin Jingwei, September 1st. On the 1st, Tongcheng Travel released the "Report on Trends Trends of Residents during the Mid -Autumn Festival Holiday 2022" (hereinafter referred to as the "Report"). The mainstream travel, but affected by the domestic epidemic at the end of August, the holidays are still dominated by local and surrounding. In the past week, the search popularity with "Mid -Autumn Festival" as the keyword on the platform has increased by 120%, and Jiangsu, Guangdong, and Beijing are the three provinces (cities) that are most concerned about Mid -Autumn Festival.
As the weather is getting cooler, trendy gameplay such as camping, flying trays, and cycling is very popular during the Mid -Autumn Festival vacation. Natural scenery, humanistic monuments, animal and plant gardens, theme parks, and exhibition halls have become the main popular choices for Mid -Autumn Festival. As the traditional cultural custom of the Mid -Autumn Festival, the "Moon Appreciation" has led to the popularity of the local night tour market. The theme park night scene, Jianghe night tour, urban night scene tourism and other suitable moon tourism projects are more popular.
Short -distance travel for the purpose of visiting relatives becomes the mainstream
The Mid -Autumn Festival holiday this year is from September 10th to 12th. From August 27th, passengers can purchase train tickets on the first day of holidays.
The "Report" predicts that the traffic and railway passengers in China will have a significant upward trend two days before the arrival of the long holiday. The peak of passenger flow before the holiday is expected to appear on September 9; Essence Tongcheng travel data shows that the three -day air ticket price of the holiday shows the trend of "middle low and high on both sides". Among them, the average air ticket price is expected to reach the peak during the holidays on September 12.
During the Mid -Autumn Festival holiday, the main places of domestic routes were Shanghai, Guangzhou, Shenzhen, Kunming, Guiyang, Beijing, Chengdu, Harbin, Changchun, Chongqing. In terms of railway, it is expected that Guangzhou, Shanghai, Shenzhen, Beijing, Chongqing, Changsha, Hangzhou, Chengdu, Suzhou, Dongguan and other cities have a large number of passengers.
Cheng Chaogong, chief researcher at the Tongcheng Research Institute, pointed out that benefiting from the scientific and preciseness of the epidemic prevention and control policy, the trend of the residents' travel and tourism and vacation consumption during the Mid -Autumn Festival holiday is expected to be further released. Among them, the demand for relatives and leisure vacations constitutes small The main force of travel during long holidays. In addition, since September 5, 2022, the fuel surcharge will be reduced again, which will bring good benefits to the civil aviation market to a certain extent. More users will choose to travel during the Mid -Autumn Festival and National Day holidays.
The report said that under the current epidemic, short -distance travel is still the mainstream of the Mid -Autumn Festival travel market. One day, 1 night to 2 days and 1 night, or the surrounding tour around the day will be a choice for people to travel during the Mid -Autumn Festival holiday. According to the surrounding short -distance travel product booking situation, Shanghai, Guangzhou, and Shenzhen are ranked TOP3 in popular cities around the Mid -Autumn Festival.
Mid -Autumn Festival accommodation preference booked in advance
Three days of the Mid -Autumn Festival holiday, many tourists tend to make reservations for hotels in advance. The "Report" shows that compared with 2021, the number of reservations for hotel accommodation in three weeks in advance increased by nearly 46%compared with the same period last year, of which Changsha's booking volume increased at the highest increase of last year.
Data show that in the order reservations in advance, the proportion of orders for more than 60%of the last night is as high as 60%. Living in 2 days is the most popular type of tourists.
Compared with daily travel, people pay more attention to the quality of accommodation experience in the Mid -Autumn Festival holiday that means "reunion". According to the Tongcheng travel data, as of August 29, the number of nights in mid -to -high -end hotels during the Mid -Autumn Festival holiday increased by nearly 40%compared with weekdays. Among them, tourists who chose high -end hotels have doubled compared to weekdays. The hotel order is reduced by 10%.
According to the relevant person in charge of Tongcheng Travel, compared with daily travel, users are more inclined to quality travel on holidays. In order to book the hotel you like, some users will choose to book hotel reservations in advance. spend.
According to the Tongcheng travel data, it can be seen that Beijing, Shanghai, Wuhan, Guangzhou, Chengdu, Changsha, Changsha, Nanjing, Qingdao, Hangzhou, and Shenzhen became the TOP10 of the hot accommodation cities during the Mid -Autumn Festival. (Zhongxin Jingwei APP)
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