Five -point thinking in the flower industry in extreme high temperature weather | dynamics

Author | Tang Aoying

Chengdu Laudu District is one of the important flower seedlings production bases in my country. The production area reached 150,000 mu. In 2021, the sales of flower and wood sales were 6 billion yuan, forming the spring flower garden and gold flowers of the 2024 World Horticultural Expo Branch. The representatives of more than 4,000 flowers and wood production and operation enterprises, cooperatives, and family farms have driven 32,000 households engaged in flower seedlings. Recently, Sichuan Province has encountered high -temperature and drought disaster weather, and faces the three "most" "most" "most" "most" "most" "most" "most" "most" "most" "most" "most" "most" "most" superimposed in the same period. Laudu District continues to be high temperature, and the flower industry has been greatly impacted.

The accumulation of flowers causes the damage to increase. Under the dual pressure of epidemic and high temperature weather, the flow of passenger markets in the flower trading market decreased significantly, and the purchasing power weakened, resulting in the accumulation of merchants' flowers. Especially in the surrounding merchants with flower production bases, they could not sell flowers smoothly, and the damage rate was higher.

The flower preservation period is shortened and the price decreases. Under the condition of continuous high temperature, the freshness of flowers is shortened to 2 to 3 days. In order to be able to sell quickly, the price of seasonal flowers and fresh cut flowers has decreased slightly.

Electricity limits can not cool down, and the growth of flowers is poor. On August 21, Sichuan Province launched the first -level emergency response to the energy supply guarantee of emergencies. Large -scale flower production and transaction companies can turn off the power consumption of enterprises or use their own power generation as required, which can only meet daily office needs. Greenhouse greenhouse cooling equipment, such as fans and water curtains, cannot run normally, causing the plant to wither and be unable to sell.

Increased logistics costs lead to rising costs. Cold chain transportation fuel consumption rises as temperature rises. Continuous high temperatures increase the energy consumption of cold chain transportation and increase labor costs, and the cost increases. At the same time, the loss of goods under high temperature increases significantly, and the net profit declines.

Flowers have decreased in amounts of flowers and reduced flowers. In order to reduce the losses caused by high temperatures, merchants choose to reduce their purchase volume, and the types of sales such as rhododendrons and Phalaenopsis have been greatly reduced, and sales have decreased accordingly.

▲ Under high temperature, Chengdu Spring Flower Park and Jinpin are facing huge challenges

In order to ensure the healthy development of the flower industry under the continuous high temperature weather, there are five aspects of the following five aspects to help the flower industry practitioners successfully spend the "peak summer" period.

The first is to expand network sales channels. Make full use of live broadcast platforms such as Douyin and Kuaishou to broaden sales channels, increase shipments, and reduce the hoarding of goods. Encourage large and medium -sized enterprises to open live rooms, make good use of the influence and professional marketing of corporate enterprises, help sales of merchants with difficulty sales, uniformly organize transportation after sale, and reduce the cost of retail logistics.

The second is to hold various types of flower exhibitions. In planting bases, flower trading markets and other places, organize various exhibition activities, flower arrangement, bonsai and other competitions to enhance the participation of the whole people and increase flower sales. At the same time, the production and sales docking platform is built through the flower show exhibition to promote sales.

The third is to provide a all -weather cold chain warehouse. Moved the cold chain warehouse of large -scale enterprises with government subsidies and other methods, providing merchants with a 24 -hour uninterrupted cold fresh preservation for merchants, extending the flowering period of flowers.

The fourth is to ensure the basic electricity consumption of greenhouses. Guide enterprises to use self -power generation to give priority to ensuring the use of electricity in greenhouse greenhouses to ensure the normal production of flower plants.

Fifth, improve the prevention mechanism of catastrophic weather. Fully improved the response mechanism of the government -led, the meteorological department, the power supply department, the agricultural water conservancy department, the health and health department, and other departments to participate in and cooperate with the disaster weather response mechanisms such as high temperatures. Signal releases and disaster -harm Harmly popular science publicity and education, and the first line of defense of disaster harm.

(Author Unit: Agricultural Rural and Forestry Bureau, Gongdu District, Chengdu)

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