Douyin Summer Travel Data Report: The hottest city in summer is really "the hottest"

The hottest city is Chongqing, with more than 900,000 punch -in videos or atlas. The hottest attraction is Hangzhou West Lake, with more than 170,000 punch -in videos or atlas on a single attraction. Niche rural tourism has become a new trend, and the number of rural punching has increased by 78%year -on -year. The farmhouse is the hottest leisure and entertainment activity, and the jelly is the hottest food for the hottest summer.

Long -distance tourism: The hottest city is "the hottest", the Duku Highway is really blocked, and a new trend of niche rural tourism

Entering August, the south was high -temperature and rainy, and the drought of meteorological continued, and the temperature in Chongqing was as high as 40 ° C. High temperature and drought cannot stop people's travel pace. The report shows that Chongqing is the hottest tourist city this summer. Followed by Chengdu, Shenzhen, Guangzhou, Shanghai, Dongguan, Suzhou, Xi'an, Zhengzhou and Hangzhou. Eight of the top ten cities are southern cities.

According to the report, netizens like to climb the mountain during the summer tour. Wutai Mountain, Huangshan, Putuo Mountain, and Laojun Mountain all entered TOP10 of popular tourist attractions. In addition, ancient cities such as Lijiang Ancient City and Phoenix Ancient City have also been favored by netizens. The Dongshan Island of Fujian, the Wulanbu Prairie in Inner Mongolia, and the Guangzhou Tower have all become popular tourist attractions due to their own characteristics.

In addition to popular tourist cities and attractions, this summer, the number of rural punch cards increased by 78%year -on -year. Among them, Hemu Village, Burzin County, Altay, Xinjiang, is located on the banks of Kanas Lake. It is one of the only three tribes in the Tuwa people. It has been rated as one of the six most beautiful ancient villages in the country by "China National Geographic". At present, the topic of#Hemu Village has exceeded 280 million times in Douyin.

Due to a large number of tourists and self -driving passengers, Xinjiang's Duku Highway was nicknamed the "Crying Highway" by netizens. The report shows that except for the Duku Highway, the Sichuan -Tibet Line, the Qinghai -Tibet Line, the Panlong Ancient Road, and the Yizhao Highway are all popular highway lines that netizens love. On the one hand, it reflects the direction of summer tourism that everyone likes in the northwest and southwest. On the other hand, it shows that netizens are more willing to travel by themselves in these areas.

Summer in the spot: post -00 surge, post -90s health, 60, 70, and 80s bring babies after the posture

In the hot summer, in addition to traveling long distances, netizens from all over the country also chose to cool down on the spot. The report shows that among the hottest summer leisure activities on Douyin, farmhouses are the most popular. Among them, Chongqing netizens have released the most related videos and graphic punch cards. Shanghai netizens prefer enough treatment. Guangzhou netizens like to go to the cinema. Xi'an netizens favor museums, while Beijing netizens are more inclined to enter the theater.

On the summer road, there must be food and nightlife. The report shows that Douyin's hottest summer foods are jelly, ice powder, sour plum soup, roasted fairy grass and Guiling paste. The Mekong · Starlight Night Market of Xishuangbanna Dai Autonomous Prefecture, Yangfan Night Market, Fisherman's Wharf in Changsha, Kunming's Shuangqiao Night Market Style Street, and Changzhou University City Night Market became the hottest night market of Douyin.

Due to the uncertainty of the epidemic, some netizens cannot do whatever they want, and wherever they want to go, the live broadcast room "Yunyou" has become an alternative choice. The report shows that the live broadcast volume of the summer Douyin "Yunyou" increased by 312%year -on -year, and the cultural tourism master@报 报 (Zhang Baige) added more than 21.3 million live viewers. In addition, He Jiaolong, deputy director of the Xinjiang Yili Prefecture Cultural and Tourism Bureau@此 此 此 said Yili, live broadcast for more than 4,200 hours of Huangshan tour guide@此 此 此 also entered the "Cloud Guide" TOP10 ranks.

The report also shows that netizens of different ages have different ways to avoid summer. After 00, he likes to surf and drift. After the 90s, he is busy with health and walks into moxibustion and foot therapy massage shops. The post -60s, 70s, and 80s have preferred summer methods such as camping and farmhouses. The relevant person in charge of the Douyin Life Service said that camping and farmhouses are more suitable for family travel, which is convenient for leisure to bring baby and baby.

Complete report:

Cover reporter Guo Wenjuan

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