Chinese Story | Yu Xishan: Uncle Police in the mobile phone
Author:China Youth Network Time:2022.09.01
Editor
Recently, the China Network Civilization Conference Network Civilization Social Construction Forum was held in Tianjin in 2022. The construction of online civilization, young people are acting! They are the messengers of online civilization. They spread the Internet civilization fire, take the lead in maintaining the online civilization ecology, and use their own efforts to contribute youthful power to the construction of "everyone's participation and grasp the co -governance". In fact, not just them, there are tens of millions of good young people, good netizens, online civilization messenger, and their stories. It is you and me, you and me, let us walk into their story together -
If the short video of "Erxi Police Officer" is matched with the ending subtitles, there must be such a sentence, "produce, screenwriter, director, photography, dubbing, actor -Yu Xishan, adapted from my real experience."
The actual operator who can make people who can not stop it in the Tianjin Public Security Bureau Yu Xishan. In order to make a short video, he also provided himself with a bracket and fill light.
From time to time, he emphasized that "I really didn't wear beautiful pupils, that's the good light light."
Yu Xishan was a post -90s. He had a police officer from an early age. In 2010, he was admitted to the People's Public Security University of China. He had taken a cool ID for himself: Shi Yi. Perhaps the funny genes in his bones could not be hidden, and netizens gave the name "Erxi" in the comment area. Under the teachings of leading "what the masses like, what you are called", "Erxi Police Officer" began to work on various platforms.
"Giving people to fish, it is better to grant people to fish." This is his original intention of being a new government. Yu Xishan has 5 years of public security police experience, and his unit can sometimes receive more than 100 alarm calls within 24 hours. Some who were fraudulent, had lost mobile phones, and emotional disputes. These cases later became his sources of inspiration and short video material pools. In his opinion, instead of finding the police to solve the problem after encountering problems, it is better to eliminate the problem in the cradle first.
"I, a person who studies public security, knows the new media." At first, he would send some units for daily life, but the data was not very good. Later, he began to study what everyone loves to watch. From the operation mode of the short video platform to the idea of video shooting, he will slowly explore.
The turning point comes from two videos.
In June 2019, Yu Xishan released a short video "comparison of the figure after passing the police school". The transformation from 180 to 120 pounds is extremely impactful. Netizens commented that "this is the best college entrance examination promotional video", this The video of nearly 2 million likes still does not decrease until now. In March 2020, a Korean drama became popular, and it set off a wave of imitation scenes in the drama. A group of young people made his ID card on the camera, which made him a "police bell masterpiece", and immediately shot the harmfulness of such leaks such as short video popularization, which made him gain the highest popularity since the operation of new media. Since then, Yu Xishan has gradually figured out the direction, and it has become more and more at ease.
For all new government affairs media accounts, how to balance seriousness and interest is an eternal topic. "I think a bottom line is professionalism." Yu Xishan said, no matter how funny, the starting point is to allow the masses to accept the knowledge points, and you cannot be upside down. There are many young users on each platform, and young people don't like to be preached. Therefore, you need to find the entry point to grasp the mentality of netizens.
His "stupid thief and police" series is easy and interesting. The bad illegal behavior of the stupid thief and the comparison of extremely low IQ contain a sense of comedy humor, but it will be voiced by friends- "Can you make me smart next time The thief. "The general education education of the Northeast cavity is not inferior to the anchor with the goods, and with sincere eyes, it is very convincing. The anti -body video with the Internet big V is refreshing, and it feels like "breaking the dimension wall". The flexible combination of Douyin thermal stalk and anti -fraud video is "significant effect". A fan once said, "I encountered fraud, I wasn't sure if it was, but I remembered the stalks in your video before knowing that it broke through Checked. "This made Yu Xishan cry and laugh. "Humor is a carrier, living is the key, professionalism is the bottom line, and arrival is the purpose." Yu Xishan said.
Yu Xishan also has regrets. Several issues related to anti -drug police, the prototype of the character is his brother and brother he sacrificed in an anti -drug post.
"They are still very young."
He didn't want to mention more details, just recalled the teacher's instructions when he graduated: take a photo, because "the people will not be so uniform in the future." In the second year after graduation, one of his classmates died.
He used the cases around him to perform art processing and script creation. When acting, he always studied what people who really contaminated drugs looked like. He wants everyone to understand the real people's police- "Who said that standing in the light is a hero."
Shooting short videos is not the main work of Xishan. He has to prepare the script, find friends, and coordinate the venue in his spare time, and often go out in the middle of the night. In the face of more than 12 million fans on the entire platform, every day, tens of thousands of private messages, he used almost all his free time, "even dreaming for creativity." The account applied for inadvertently in the year has now become the main platform for police promotion.
One of his fans shared the good news of his admission to the People's Public Security University of China in July this year, thanking his short videos for bringing himself. Yu Xishan wrote in the circle of friends: Someone always asked me what the significance of making short videos, and I think this is the meaning.
Reporter: Qiao Jiaxin
Drawing: Han Yibo (Internship)
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