Swipe Ling Yunbi, forge a new journey -2022 China New Media Conference review review

On August 30, the 2022 China New Media Conference opened in Changsha. The picture shows the conference venue. Photo by Hunan Daily all media reporter Gu Pengbo

From August 30th to 31st, a national event went to the appointment again to bring the power of spreading all the way to Changsha.

The two -day 2022 China New Media Conference, with the theme of "New mainstream and new journey", focuses on the main line of publicity and implementation of the party's 20 theme, fully demonstrates the results of media integration and development since the 18th National Congress of the Communist Party of China, and guides the new media industry as the industry. The 20th victory of the party held a good atmosphere of public opinion.

Combined together, to the future. In the initial autumn wind, a opening ceremony and main forum, 4 special forums, and 4 theme activities showed the cutting -edge trends, advanced ideas, innovation experience, and leading technology of the media, making the media feel the joy of harvest.

The new mainstream creates a new weather, and the new journey calls for new responsibilities. In the exchanges of passion, in the turbulence of the brain, some concepts have been frequently "refresh", and a media integrates development avenue emerges in front of the road -take the road of high -quality development of new mainstream media, so that positive energy and large traffic resonate with frequent traffic.

Strong mainstream voice opening a new media bureau

This is a bumper harvest event that praises the media.

Since the 18th National Congress of the Communist Party of China, my country's media integration and development have gradually been rolled out of the surface, inside, and from point to the face. It has gone through the extraordinary process of changes, transformation, and innovation. The development of media integration has achieved significant progress and significant results. Inventory of the conference to sort out the fruitful results and innovation experience of the media integration and development since the 18th National Congress of the Communist Party of China. Many media coffees, experts and scholars, and representatives of media platforms gathered to launch exchanges, sharing and discussions.

This is an oath mobilization of a new journey in the new era.

In the critical year of the "Fourteenth Five -Year Plan" planning in the 20th National Congress of the Communist Party of China, when mainstream media at all levels entered the period of deep integration and development, when the challenges and opportunities of the entire media era coexisted, various roads The media elite "Xiang" gathered in "Xiang", towards the goal of "accelerating the deep integration of the media, better consolidating the power of unity and forge ahead", and set off again.

In just two days, the heavy activities opened one after another.

The deep integration and development report of mainstream media in my country; a series of forums such as "Building a new highland for mainstream public opinion", "shaping the credible and respectable Chinese image", "social service and new media power", "technology -funded new energy integration media to the future"; The special training courses of "Malan Mountain Tide", "Strong 'Four Power' Promotion";

A warm flash of activities and strong speeches over and over again, exciting and exciting.

He Ping, chairman of the Chinese Records Association, said that he is willing to work together with all parties to further promote the integration and development of the media, make bigger and stronger mainstream media, consolidate and strengthen mainstream public opinion, and welcome the 20th victory of the party with excellent results.

Niu Yibing, deputy director of the Central Cyberspace Office and deputy director of the State Cyber ​​Information Office, said that it is necessary to adhere to the content as king, strengthen and improve the international communication of the Internet, allow large flows to continue to surging positive energy, and make good sounds the strongest voice.

The new media conference will definitely promote the high -quality development of the new media industry in my country and the new media bureau.

Gathering positive energy and leading large flow

On August 30, at the 2022 China New Media Conference "Constructing a New Highland for Mainstream Public Opinion" content innovation forum, five guests talked about the theme of "New Era, New Landmark · New Communication". Photo by Hunan Daily all media reporter Gu Pengbo

Since the 18th National Congress of the Communist Party of China, mainstream media at all levels in my country have worked hard, overcome difficulties, and courage to innovate, coordinated the development of media integration, and used positive energy to lead large flow and use large flow to create positive public opinion fields.

The traffic is good for good flow.

On the road of media integration and development, how should the media continue to gather positive energy and lead the large traffic? At the sub -forum, many media big coffees shared the wonderful media fusion answers based on excellent cases.

In the innovation forum of "Constructing a New Highland of mainstream public opinion", the main creators of many mainstream media "explosive models" believe that it is necessary to create a new content and build a new highland for mainstream public opinion. Li Keyong, executive deputy director of the Xinhua News Agency Editorial Center, said that the mainstream media finale town Taiwan must directly hit the major theme. "The emergence of news products requires in -depth development of joint, advanced, and breakthroughs." Wang Xiaoying, director of the Xinhua Daily's All -Media Social News Department of Xinhua Daily. Yan Bin, a member of the party group, social affairs committee, and deputy editor -in -chief of the Hunan Daily, believes that using the story of the villain to record and tell the changes of the times, and generating emotional resonance with users is an eternal theme.

In the International Communication Forum of "Create credible and cute China Image", experts, scholars and mainstream media have studied how to promote Chinese content to go to sea and tell a good Chinese story on the world's stage. Sun Shangwu, deputy editor -in -chief of China Daily, believes that it is necessary to adhere to the combination of "long -term merit" and "immediate shadow", and continuously improve the influence of international communication, the sense of Chinese culture, the affinity of Chinese image, the persuasive Chinese discourse, and the guidance of international public opinion. Qian Tong, member of the Standing Committee of the Xinhuanet Party Committee and editor -in -chief, believes that China should reflect China's temperature from clothing, food, housing and salt.

At the "Social Services and New Media Power" Social Responsibility Forum, Digital Media Big Coffee believes that it is necessary to drive new public welfare, expand new services, and use "new media+" to unite social forces. Ding Wei, director of the New Media Center of the People's Daily, believes that the new media expansion service function must adhere to the four thinking orientations, namely user thinking, platform thinking, data thinking, and open thinking. Leng Wensheng, deputy editor -in -chief of the Science and Technology Daily, believes that in the new journey, the new mainstream must establish a deep connection with users in the new era. Develop new energy, and the mellow media to the future

On August 29, the Hunan International Convention and Exhibition Center, the audience visited the "New Technology Innovation Highlands" 2022 China New Media Technology Exhibition. Photo by Hunan Daily all media reporter Gu Pengbo

This is a future -oriented event. The changes and development of the media have always been with the rapid development of the Internet era and advanced with technological innovation.

"What is the intelligent media", "How to help social governance with the media integration with the media", "the media+what new applications are there" ... On the "technology -funded new energy melting media to the future" technology application forum, it surrounds the "new Technical leading media reforms "" Fresh Media has technical technology · National Key Laboratory special release "and" new service of smart media "and other issues, cover media, ZTE, Baidu Smart Cloud, Sobic Digital, People's Daily, Xinhua News Agency, Central Radio and Television and Television The key laboratories of the four countries under the General Taiwan and the Communication University of China have brought their new technologies and applications one after another, triggering many imaginations about the future of the media.

If the imagination is still slightly abstract, then the 2022 China New Media Technology Exhibition of "New Technology Innovation Highlands" shows a touching cutting -edge media "black technology". Xinhua's new headphones, ultra -realistic virtual digital people Xiaoyu, 8K ultra -high -definition and three -dimensional sound production, 4K time and space condense free perspective interactive shooting system brings a new experience.

Hangzhou reflected the exhibition area of ​​Youyou Technology Co., Ltd., and the relevant person in charge pointed at the "AI digital avatar" of the real voice and image of the high degree. Anyone can collect sound and painting materials, enter broadcast text, and use their own AI image to broaden and naturally broadcast generously and naturally news. "It's okay to be afraid of the camera, technology can help you make up the 'short board'."

To sum up experience, you can live in the future. It has been a few years of practice in media integration. What are the lessons and tendency of development?

"The comprehensive application of a new generation of information technology will reshape the development model and pattern of video culture and innovation industry." "Innovation Industry Development Index (Malan Shan Index)" and "Top Ten Innovation Exploration of the Integration and Development of my country's Media" have been released one after another. The road of media integration and development has opened two future -oriented "eyes" for the media.

In the future, the Chinese answers that integrate the media will continue to be full of surprises. (Hunan Daily All -Media Reporter Liu Hanzhang Liao Huiwen)

(Participate in writing: Du Qiaoqiao Liu Siya)

[Edit: Lu Wei intern Tang Jiajun]

[Source: Hunan Daily · New Hunan Client]

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