Dingzhen trademark storm starts: 112 trademarks "dust settled", Litang County Government and Dingzhen Studio responded exclusively

Two years ago, the 19 -year -old "Sweet Boy" Ding Zhen became popular on the Internet. After the popularity, Ding Zhen's life also changed dramatically. He signed a contract with Litang County Cultural Travel Investment Development Co., Ltd. (hereinafter referred to as "Litang Cultural Tourism") and became the "Tourism Image Ambassador" in Litang County. At the same time, there are endless trademarks around "Ding Zhen". When the removal has not been allowed to register, it will issue a trademark transfer price of up to 188,000 yuan. Ding Zhendong Jiatang Cultural Travel also applied for a 217 Ding Shin -related trademark, which once caused heated discussions. Some netizens questioned that the company was using Ding Zhen's trademark to make a profit, and Ding Zhen was forced to become a "worker."

In August of this year, netizens found that Litang Cultural Travel has transferred 112 successfully registered trademarks to Ding Zhen's wholly -owned Sichuan Pony Youth Cultural Media Studio. On August 29, the Litang County Government responded exclusively from reporters from Xinhuanghe that this was the result of the self -negotiation of Litang Cultural Tourism Company and Dingzhen Studio. Transfer to Ding Zhen, but this requires a certain operation time, so it will cause some netizens to "misunderstand". The county also supports Ding Zhen's personal studio. Ding Zhen's studio revealed to the new Yellow River reporter that Ding Zhen's latest developments are currently.

Trademark grabbing caused a storm, Ding Zhendong's family "killed the siege"

On November 11, 2020, because of a 7 -second short video, Ding Zhenhuo, a Tibetan guy living in Ganzi, Sichuan. After the popularity, the person in charge of Litang Cultural Tourism found Ding Zhen and invited him to take charge of the county's "tourist image ambassador". At the same time, the company provided Ding Zhen with two contracts. One was a labor contract and became an employee of the state -owned enterprise. He paid 3,500 yuan a month and held an explanation at the "Cangyang Jiacuo" museum. The part is an agency contract, and the copyright and portrait rights of his representatives help him to close the invitation of some entertainment programs to protect his rights, but he does not participate in the sharing. In this way, Ding Zhen officially became a "net red".

At the same time, some enterprises and individuals have followed Ding Zhen's "traffic" and began to maliciously grab trademarks. For more than a month after Ding Zhen's popularity, there are hundreds of applications for the "Ding Zhen" trademark application. What's more, in a "Ding Zhen" trademark in the 10th category (medical device), a registered person in Hunan began to be resold at a high price without obtaining a trademark registration certificate, and the price was 188,000. It also claims that "waiting for the trademark certificate is not the price." In the meantime, Litang Cultural Tourism was not idle. From November 2020, he started registering "Ding Zhen" related trademarks.

"Ding Zhen's trademark was snatched", and it instantly attracted attention on the Internet. In February 2021, the State Intellectual Property Office vigorously rectified the behavior of using Ding Zhen's name maliciously registering related trademarks, and rejected 91 trademarks such as "Ding Zhen" in accordance with the law. Essence However, Litang Cultural Tourism is not among the rectification. Instead, it has killed the siege from many applications for trademarks and won the "registration right" of Dingzhen's trademark. New Yellow River reporter inquired that Litang Cultural Travel has applied for registered 217 trademarks, including "White Horse Boy", "Pony Pearl", "Field Boy", "Tangzhen", "Ling Ding", and many "Ding Zhen Zhen Zhen Zhen Zhen Zhen Zhen", and many "Ding Zhen Zhen Zhen Zhenzhen" and "Ding Zhenzhen" Pearl "portrait trademarks, etc., international classification involves education and entertainment, office supplies, furniture, etc.

After the relevant trademark registration, some netizens questioned that the company was using Ding Zhen's trademark to make a profit, and Ding Zhen could only be reduced to "fighting workers". This topic also caused discussion. The chairman of Litang Cultural Tourism responded, "The successful registered trademarks are all applied for. After the registration is successful, they will be transferred to Ding Zhen and his studio for free.

After completing the transfer after a year, the Litang County Government explained the reason

Among the many trademark registered by Litang Cultural Tourism, the trademark of "Ding Zhen Pearl" is particularly attractive. Public information shows that Ding Zhen's original name is "Ding Zhen Pearl". These four words are both trademarks and names. In June 2021, Ding Zhen established a personal studio Sichuan Pony Youth Cultural Media Studio with a registered capital of 3 million yuan. The investor's column was Ding Zhen Pearl, which included business performances; performance brokerage; radio and television program production and operation and operation ; TV series; movie release, etc.

After the establishment of Ding Zhen's studio, Litang Cultural Travel also congratulated the Guan Wei and emphasized in the statement that after Ding Zhen founded the studio, he was still the Ambassador of Litang Tourism. He is an employee of the company. Give support and help behind. In addition, the company's 217 Ding Zhen pearl -related trademarks were transferred to Ding Zhen and his studio for free. However, for half a year after the statement was released, trademarks such as "Ding Zhen Pearl" have not yet begun, and it has once again caused external doubts. Until December 6, 2021, the status of a number of "Ding Zhen Pearl" and "Pony Pearl" trademark process was changed to "trademark transfer -application for receipt", and the status was changed to "trademark transfer -approval certificate printing and sending "These trademark applicants are officially transferred to the Sichuan Pony Youth Cultural Media Studio in Ligitang County Cultural Travel Sports Development Co., Ltd.. This means that after two years of fire, Ding Zhen really owns trademarks such as "Ding Zhen Pearl".

New Yellow River reporters found that Litang Cultural Tourism was transferred to Ding Zhen and his studio 112, not 217 previously promised. Through the inspection and inquiry of the enterprise, I learned that the 105 trademark status of Litang Cultural Tourism has not yet been registered. Among them, the trademarks such as "Sweet Boys" and "White Horse Boy" were successfully registered by Dingzhen Studio. The status of the trademark is "rejection of review."

Regarding the transfer of Litang Cultural Tourism and Dingzhen trademarks, on August 29, Gao Xiaoping, deputy director of the Civilization Office of Litang County, said in an interview with a reporter from Xinyao River that this was the result of self -negotiation between the two parties and a normal transfer behavior. "At that time, some companies maliciously grabbed Dingzhen trademarks, and at that time, Ding Zhen had not set up a personal studio and did not have the subject qualification to apply for a trademark registration. After the superior leaders, Ding Zhen, and their families knew, in order to protect the trademark power, the cultural tourism company passed through After Ding Zhen agreed, he carried out 'protective removal. "Gao Xiaoping said that after the establishment of Ding Zhen's studio, Litang Cultural Tourism began to transfer the process. However, due to the cumbersome transfer process, one time span is required from preparation to completion. Since many netizens do not understand the situation, some misunderstandings have occurred. "As we all know, registered trademarks need to spend money, but Cultural Tourism Company has made a lot of contributions to Ding Zhen for his hometown. In order to thank his contribution, the company finally chose to transfer for free."

Ding Zhen's studio also recognized for Gao Xiaoping's statement.

"Ding Zhen's World" trademark was rejected, and the studio said that he continued to apply

In the past two years, Ding Zhen's heat has remained unabated and has been among the "top flow net red". Ding Zhen was almost busy on the show, recording variety shows, shooting magazines, and endorsement advertisements. Today, Ding Zhen has set up a personal studio again, and has changed into a "boss". For the establishment of the studio, Gao Xiaoping also said that the county was supported. "In the past two years, Ding Zhen needs to deal with many businesses, which involves many personal businesses, so it is necessary to set up a studio and help him to do many related tasks. After all, the main business of cultural tourism companies is to develop the tourism industry and work to work and work After the establishment of the room, it is helpful for his personal career development or better promotion of hometown tourism. Moreover, the establishment of a personal studio of state -owned enterprises is also allowed by law. "Gao Xiaoping said Ding Zhen has always been very hard. In order to better promote his hometown, many programs have been brought to Ganzi Prefecture and Litang to do it. Related shooting magazines, promotional videos, and advertisements also try to choose hometown. This is for the development of hometown culture and tourism. It is a good thing.

Ding really burst into fire, and it did drive the development of Litang in my hometown. In November 2020, after the signing of the Tourism Ambassador of Litang County, the Sichuan Ganzi Prefecture Tourism Propaganda Movie "Ding Zhen's World", which was shot from Ding Zhen as the perspective, was launched and quickly swiped the screen. At the same time, according to media reports, in September 2021, Litang County built five public welfare community study -Cangyang Studycare. It is understood that the Cangyang Study Room was donated by Hebei Love Enterprise, and the book was donated by Ding Zhen Pearl, the Ambassador of the Tourism Image Ambassador of Litang County.

Recently, the reporter found that Ding Zhen's studio, namely the Sichuan Pony Youth Cultural Media Studio applied for a number of "Ding Zhen World" trademark through the company's inspection and founding. Fitness equipment, catering accommodation, etc. In addition, the relevant trademark related trademarks of Cangyang Studycare also showed "rejection of review." In this regard, the relevant person in charge of Ding Zhen's studio told Xinhuanghe reporters that it is more troublesome to apply for some procedures for trademark applications. There must be some incomplete procedures. Now they are going according to the procedure, and they will continue to apply after the rejection. The trademark part of his personal person will definitely try his best to help him fight.

What is Ding Zhen busy now? The person in charge of the studio said that next, he still has to do something for his hometown, and now he is really doing it. "Now is also studying, thank you for your concern."

New Yellow River Client Reporter: Guo Jigang Editing: Editor of Qu Jiayi: Sun Feifei

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