Control the "dual standard" of Douyin, Simba sent a long article to report Liu Genghong's couple to sell fake goods

On August 30, the topic of "Internet celebrity Simba live broadcast room was blocked, and the long text reported that Liu Genghong's couple selling fakes" appeared on the hot search, causing heated attention.

Simba said in the long text that many net red stars have sold "sugar -water bird's nest" in the live broadcast room, including Liu Genghong's couple, while Douyin has blocked all the sales records of the platform.

In addition, he revealed that the "Sugar Water Bird's Nest" was not punished by other well -known anchors. In addition, many Internet celebrities and stars (including Liu Genghong) sold the same bird's nest at the beginning of Douyin sold the same type of bird's nest, with a sales price of more than 300 per order. The propaganda content resolutely had false publicity and exaggerated publicity.

Simba referred to the cricket nest, that is, the "small golden bowl bowl of bird's nest with bird's nest with bird's nest". In November 2020, this bird's nest was considered to be sugar water by consumers, which quickly caused controversy. The test report issued in the exhibition of the counterfeiter Wang Hai said that this bird's nest product is "sugar water". One of them, 0.014g on the market is only about 7 cents.

In December 2020, after the investigation of the Guangzhou Market Supervision Department, it was believed that during this bird's nest sales, Simba's live broadcast company involved in a misunderstanding of commercial propaganda behaviors violated the "Anti -Unfair Competition Law of the People's Republic of China". Feming 900,000 yuan for the Simba team, Simba's fast -hand account was banned for 60 days. Guangzhou Rongyu Company of Bird's Nest was revoked in 2021. In May of this year, the Henan Provincial Association of Consumers had sued consumer rights such as fast -handed and Xin Youzhi on the "bird's nest incident".

Regarding the bird's nest incident,@对于 对于 Williu sent a Weibo to apologize. He said that yesterday night found the Kunshan talent planet cultural media to be data and proof, and acknowledged that the company's selection was not rigorous enough, which caused consumers who trusted themselves to be damaged. In the future It will definitely urge the team to be more rigorous.

Earlier, the talent star Wei also issued an apology statement saying that the artist Liu Genghong couple had cooperated with Hangzhou Maikong Creative Culture Co., Ltd. to live broadcast on Taobao e -commerce, and had not sold 茗 而 bird's nest products on the Douyin platform. During the cooperation process, Hangzhou Wheat Air Corporation did recommend the sale in the live broadcast of Taobao live broadcast rooms. After understanding from Hangzhou Maikong Company, the feedback of Hangzhou Maikong Company was: At that time, the brand side provided a inspection report. So far, the brand party has not confirmed with Hangzhou Maikong Company. Whether the problem of the Bird Nest products in the live broadcast room is the same batch of products.

Some netizens said, "I still have no feelings to him before, and now I am so disgusting. I am most annoyed by people who do wrong things and do n’t reflect on them who have to choose other people’ s faults. I just watched Liu Genghong's crying, only a few minutes, why did it sell fakes? "" If you are talking about it, then I hope the official is all equal. "Thank you."

In addition, some netizens found that the Douyin account of Simba was officially banned, and it ordered that it could not be resurrected after 24 hours. In the video released by Simba, the reason for the official ban from Douyin officially posted it, and mocked Douyin "Is your image controlled by you?"

The accused Liu Genghong opened a live broadcast to teach netizens to jump to fitness, but he did not respond to Simba's allegations positively. Instead, he mentioned that because of fitness teaching, he received many work invitations. , But he prefers to exercise with netizens. Liu Genghong once burst into tears. At the same time, he also hoped that everyone could have a better relationship with his family because of doing exercise at home.

In April of this year, Liu Genghong became popular through fitness live broadcast. Earlier, he had carried out a number of targeted live broadcasts. The products include protein powder and diet bags. The total turnover of the premiere exceeded 800,000. After turning red, Liu Genghong took multiple endorsements, the business territory continued to expand, and launched multiple own brands. Fans noticed in July that Liu Genghong wore a clothing printed with "Geng" LOGO in the live broadcast, guessing that he might launch his own clothing brand, and his agent also confirmed the news on his friends.

The new trembling data shows that Liu Genghong has stabilized between 5 million and 7 million in the past week. The matrix number "Liu Genghong's fat oil" was broadcast live on July 23, August 5, and August 27, respectively. It is estimated that the cumulative sales will be about 20.831 million yuan.

Under the huge fan base and IP value, doing its own brand seems to be sooner or later for Liu Genghong.

It also has an unshirkable responsibility to return to the incident, but the responsibility of different roles is different. Because Liu Genghong does not belong to the seller, but is similar to the role of advertising spokespersons. If consumers cause damage to these bird's nests, the spokesperson should assume joint responsibility with the advertisers.

Some lawyers said that if the recommended bird's nest products are "problem products", they should bear the responsibility of retreating one pay three, and may also bear the administrative responsibility of anti -unfair competition law and advertising law.

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