A strategic cooperation of Liangzhu Cultural and Creative and Ai Ye Culture, a subsidiary of Zhejiang Wendou
Author:China Business Shixun Observat Time:2022.08.31
On August 26, Hangzhou Liangzhu Cultural and Creative Co., Ltd. (referred to as Liangzhu Cultural and Creative), a subsidiary of Zhejiang Cultural Industry Investment Group Co., Ltd. (referred to as Liangzhu Cultural and Creative) and Zhejiang Ai Ye Culture Art Co., Ltd. (Ai Ye Culture).
The two sides reached strategic cooperation on the overall operation and project development of the Hangzhou National Edition Pavilion, and formulated specific cooperation plans in product development, IP construction, and digital development.
The core functions of the Hangzhou National Edition Pavilion are preservation, display, research, and exchanges.
The Chinese National Edition Pavilion is a major cultural engineering. It is a "warehouse" planned by the country's "golden seeds" that the state stands at the high degree of cultural security and cultural rejuvenation strategies to store the "golden seeds" of the "golden seeds" of custody civilization. It is also the seed gene library of Chinese civilization.
The Chinese National Edition Pavilion will play the role of version collection, display, research, and exchange functions, create a new logo that shows cultural self -confidence and show the times, builds a seed library that has a long and civilized and continuous Chinese context, shapes a good country image, promotes promotion Golden business cards for civilized communication and mutual learning.
This strategic cooperation is an important practice of the mutually beneficial cooperation between the two parties to the major national policy of "comprehensive revival of traditional culture". It is also a brand new opportunity welcomed by both parties.
Hangzhou Liangzhu Cultural and Creative Co., Ltd. is invested and established by Zhejiang Cultural Industry Investment Group Co., Ltd.. Cultural enterprises, the main business involves creative design, digital media, arts and crafts, cultural and entertainment and other fields.
Zhejiang Ai Ye Culture Art Co., Ltd., founded in 2002, has rich experience in cultural and creative product research and development, sales experience, and complete supply chain. It is one of the largest cultural and creative developers in China. For 20 years, Ai Ye Culture has been committed to the development of an art derivatives such as ancient painting, porcelain, jade, mail, quotation, precious metal, clothing, daily necessities, and other high -end cultural and creative products. "" There is a palace craftsman ", the digital art platform" Palace Artists "and other brands such as diversified cultural fields.
In August 2016, Ai Ye culture was successfully listed on the New Third Board (stock code: 839131), known as "the first share of Chinese cultural and creative".
This time, the two parties reached a strategic cooperation, which will further enhance the influence of the version of the cultural brand, promote the "live" of the version of the culture, and realize the version cultural communication and content upgrade.
In the future, the two parties will further strengthen exchanges and cooperation, and will build the Hangzhou National Edition Museum into a new landmark inheritance of Chinese civilization and demonstrate the version culture, and undertake the heavy responsibility of continuing the culture of Jiangnan.
We will deeply excavate and integrate the resources of the Hangzhou National Edition, work hard on cultural empowerment, take a good cultural and creative road, create a batch of excellent version of cultural IP projects, promote the transformation of version cultural IP, and further brighten the world -class version of the world -class world level. Culture "Golden Card".
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