Creative Metro Public Welfare Advertising Attention -WeChat Pay "Low Carbon Answers Challenge" activity

Creative subway public welfare advertisement attracts attention

——Can WeChat payment online "Low -Carbon Answers Challenge" activity

"36%of people know how many big trees can be removed by recycling 1 ton of waste paper"

"53%of people know how many years of plastic bags can be degraded naturally."

"72%of people know, how much is comfortable and power -saving in summer

Charity Public Welfare (reporter Wang Xuejun) On June 15th National Low -Carbon Day, at Guangzhou and Shenzhen Metro Station, many citizens have noticed a group of creative posters.

"36%, 53%, 72%..." The fascinating percentage quickly attracted the attention of passengers, and what was even more thoughtful was the low -carbon problem that was closely after the number, such as "recycling 1 1 How many big trees can be removed by tons of waste paper "" How many years of plastic bags can it be degraded naturally.

These issues come from WeChat payment "low -carbon answer challenges" small programs, designed to let more people understand low -carbon knowledge and participate in low -carbon operations.

Not only that, between the creative posters of the subway, there is an interactive device that is spelled into "Pick Me" and the earth shape by many square stickers. It is the entrance of WeChat payment "Low -Carbon Answers Challenge". Passengers take a post at hand, and they can scan the code of the patch on the back of the "Low Carbon Answers Challenge". As the stickers were unveiled, the original appearance of the "Earth" was gradually displayed.

"Such a creative form is very good, especially after understanding these low -carbon problems, I find that there are many places in life that can be low -carbon at hand." Many passengers participating in it said.

In fact, WeChat payment also hopes that through this creative form and interesting interaction, the public will take the initiative to participate in it. Maybe we may not understand the answer to each low -carbon question, but we can pay 100%of the participation. The applet was launched for 3 days, and nearly 600,000 people across the country participated, with a number of answers exceeding 5 million.

In addition, WeChat Pay also combined with many merchants to jointly launch a "low -carbon" activity, aiming to encourage users to choose low -carbon lifestyle such as self -bringing cups, no plastic bags, shared bicycle travel.

In WeChat Payment Union Tencent Financial Research Institute's first domestic green payment carbon neutralization report- "Green Payment Help Carbon neutrality" shows that in the past five years, three categories: living consumption, online ticket purchase and online medical treatment In the application scenario of WeChat payment, the total amount of carbon reduction generated by users by saving paper is 188,200 tons; in the living payment scenario, the total carbon reduction of online life payment can be reduced through WeChat payment to reduce the carbon reduction.

In the future, WeChat Pay will continue to actively enhance users' low -carbon cognition, encourage users to participate in low -carbon operations through its own advantages of mobile payment digital connection. Essence

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