Reject fancy!The "Simple Wind" of the "Study Consumption Season"

The Yangtze River Daily Da Wuhan Client August 31st (Reporter Zhao Yan) Starting school is about to start, and the purchase of related supplies has become the focus of attention of parents and student groups. Recently, the reporter visited the stationery store and Shang Chao learned that this year's "novice combination package" and "retro stationery" and other "simple wind" stationery became popular.

In the stationery store, citizens are buying schools. Reporter Zhao Yan Photo

"There have been more consumers who have purchased the opening supplies these days." On August 30th, in a stationery specialty store on Ruijing Road, the store was busy with the introduction of the reporter. , "Made" is hot -selling category. "Name stickers, book skin, and practice books. After the" double reduction ", some handmade works buyers have more buyers, and the exercise books for learning at home are also sold well." The store said that compared with complicated products, simple models, simple models Stationery is more popular.

In the supermarket, parents bring their children to buy stationery. Reporter Zhao Yan Photo

"This year's opening season, we have prepared a novice combination package for everyone, so that everyone can worry about simply purchasing." In the martial arts supermarket, professional purchasing and buyers introduced that the relevant products have been distributed a month ago. Considering that there are "novice parents" or "novice parents" or Parents who are busy with work, the supermarket communicates with suppliers in advance, and exclusively launch a schoolbag stationery suit box and dedicated to stationery gift sets to facilitate consumers to buy at different school stages. In terms of subdivided categories, the "ton barrel" that can solve the freedom of drinking water at one time not only attracts the attention of office workers, but also fires before the school season. Data show that from August 15th to August 27th, the sales of cultural commodities of martial arts supermarkets increased by more than 10%over the same period.

"At the beginning, the children used similar products to children." Some retro stationery full of "childhood memories" also walked into the consumer vision. Citizen Ms. He revealed that the two children went to kindergarten and primary schools this year. When purchasing stationery, they found that some styles or the same LOGO stationery she had used when they were young were "popular" again. "For example, big ear dogs and big -eyed frog patterns, as well as sucking stationery boxes used as a child." Ms. He said with a smile, and the two generations had the memory of the beginning of school.

For the purchase of stationery during the start season, educational practitioners and purchasing hands are recommended to consume rational and healthy consumption. "Generally new children, teachers or family committees give a recommended purchase list, no need to buy on demand."

[Edit: Deng La Xiu]

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