People's Daily Overseas Version: Guangxi Agricultural Brand drives "Guipin out of the country"

Guangxi Agricultural Brand drives "Guipin out of hometown"

"People's Daily Overseas Edition" (11th edition on August 31, 2022)

Our newspaper Nanning Electric (Reporter Pangge Ping) Paiangguo, Mango, Liubao Tea, Jasmine ... In the summer and autumn, many specialty agricultural products in Guangxi Zhuang Autonomous Region are continuously sold to various places. By creating agricultural brands, Guangxi vigorously promoted "Guipin to go out of the country." According to the person in charge of the Guangxi Agricultural and Rural Department, at present, Guangxi has cultivated 411 "Guangxi Hao" brand, which has effectively promoted the development of rural economic development. At the end of 2021, the total output value of Guangxi's agricultural brand reached 139.7 billion yuan, with a total brand value of more than 320 billion yuan, and driving 9.65 million in rural employment.

In order to strengthen the construction of agricultural brands, a set of agricultural brand construction systems have been established in Guangxi, and a total of nearly 500 million yuan in fiscal budgets are arranged to support agricultural brand construction. Guangxi created a catalog of agricultural brand, and a total of 411 "Guangxi Hao" brand was selected to strengthen cultivation. Among them, there were 76 public brands in agricultural products, 129 agricultural enterprise brands, and 206 agricultural products brands. Guangxi has also strengthened the construction of green organic landmark certification systems, and has established a specialized work institution and system.

The reporter learned that a number of "Guizi" agricultural brands have stood out. The first batch of Chinese agricultural brand catalogs including 100 regional public brands such as 100 -color mango are on the list. 10 brands such as Luchuan Pig were selected into the market competitive brand and market competitive brand of public brands in China's agricultural products regional public brand in 2021. Nine brands including Hengxian Jasmine Tea were selected in the top 100 Chinese brand value evaluation regional brands in 2021.

The brand building drives the docking of production and sales and promotes "Guipin out of the country." In 2021, Guangxi held 17 large -scale activities including the production and sales of agricultural products across the country to help rural revitalization, reaching an intended amount of cooperation exceeding 23 billion yuan. At the end of 2021, the total output value of Guangxi's agricultural brand reached 139.7 billion yuan, and the total brand value of more than 320 billion yuan, which promoted the increase in sales and sales of Guangxi agricultural products from 2020 to 2021. In 2021, the value -added value of Guangxi's production increased by 8.2%, a new high.

Edit 丨 Luo Zicong

Responsible editor 丨 Liu Xu

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