What is the harvest of the summer tourism market in 2022?The major OTA data can be seen at a glance

21st Century Business Herald reporter Gao Jianghong intern Feng Zhixin Beijing report

As the major and secondary schools started schools one after another, tourism in 2022 also ended. Recently, major OTA platforms have released this summer tourism report. Combined with the summer tourism reports and related data released by many platforms such as Ctrip, Flying Pig, Qunar, Tongcheng, etc., reporters from the 21st Century Economic Herald found that despite the repeated epidemic in the summer during the summer, people still cherish the opportunity to travel. Touring power, studying and recovery, at the same time, the trend of personalization and quality is more prominent. Self -driving tour and car rental tour are popular in the summer vacation, and new gameplay such as night tour and camping is popular.

Hot summer season

In the first half of this year, due to the backlog of the epidemic, it was released together in the hot summer, and the summer tour market continued to heat up with the arrival of summer. According to Ctrip data, the total number of tourism orders in July increased by 50%from June, and the wine travel market recovered to 80%last year. Where to go, it also shows that Lijiang, Yantai, and Qingdao summer hotel reservation reached the sum of the first half of the year.

According to the summer tourism consumption observation released by Feizhu, the first half of the summer travel across the province was significant. The second half was affected by the repeated epidemic situation of some tourist destinations. Local and surrounding tourism became the mainstream. On the flying pig platform, the turnover of destinations such as Yunnan, Guizhou, Ningxia and other destinations doubled year -on -year. Among them, Yunnan increased by more than 230%year -on -year, Guizhou increased by more than 130%, and Ningxia increased by more than 100%.

The latest 2022 summer travel report released by Tongcheng also pointed out that the average domestic ticket price has risen since the last week of June, and has maintained a higher price level throughout July. Specifically, the popular routes, the routes of routes between Chengdu, Chongqing and Guangzhou, and Shenzhen are high, and the passenger flow of routes around Guiyang around the Yangtze River Delta has also been high.

Wu Ruoshan, a special researcher at the Tourism Research Center of the Chinese Academy of Social Sciences and the dean of the New Era Cultural Tourism Research Institute, said that in terms of long -term tourism, the northwest and southwest are high. Short -distance, short -term peripheral travel, and micro -leave demand accelerate.

Parent -child swim supports half of the country

The popularity of the summer tour market is inseparable from parent -child travel. The Tuniu data shows that the number of travelers throughout the month in July has doubled, and parent -child families account for 42%of tourists, which is a well -deserved main consumer force.

Ctrip data also shows that the total number of tourism orders in July increased by 50%from June, of which 30%of parent -child tourism tourism accounted for 30%higher than that of parent -child orders in May and June. Fang Zeqian, an analyst at the Ctrip Research Institute, said, "The release of parent -child travel needs play a strong role in promoting the rapid recovery of summer tourism."

In the summer parent -child tour, the study tours of learning while playing are favored by parents. According to Ctrip data, the order volume of research travel products in July increased by four times from June. The reservation volume of research tour products based on Inner Mongolia's destination increased by 90%compared with 2021. The previous popular Qing Ganning parent -child study products were affected by the epidemic products affected by the epidemic. The heat has decreased.

In addition, this year's summer parent -child product booking cycle has become shorter. According to Ctrip data, the reservation of parent-child research products in the summer of previous years began in February, but this year's booking was concentrated in March to June, and the reservation growth rate increased by 40%compared with 2019. In the past year, the scattered scatteration was very large from 3 to 150 days, and this year was concentrated in 3-60 days.

High quality is hard core demand

While this summer, the market is hot, and the trend of quality is even more prominent. According to Ctrip data, as of August 18, the per capita cost of summer tourism increased by 24%year -on -year.

Where are these money spent? Data from the Flying Pig platform shows that high -quality hotels are welcomed by consumers. From July 1st to August 24th, the number of nights between Gaoxing Hotel increased by more than 40%year -on -year, and the average consumption amount maintained a double -digit growth, and the hotel consumption showed a trend of quality. In addition to Gaoxing Hotel, the number of homestay reservation has also continued to rise. Tujia data shows that the reservation volume of the entire rental homestay increased by more than 30 % from June.

Parent -child travel also pursues high quality. Ctrip data shows that the per capita cost of parent -child orders this summer is 57%higher than usual, and it is nearly 50%higher than non -parent -child orders. This is mainly because in the summer parent -child travel market this year, the post -80s parents became the main force. The consumption concepts of parents after the 80s and post -90s are more advanced, and they like to customize, high -quality, and good service tourism products. The post -80s parents are also willing to spend money, and the per capita cost is 37%higher than that of the post -90s parents.

Welcome to self -driving travel

Consistent with the trend of quality, tourists also prefer self -driving tour more in terms of travel methods. The fiery self -driving tour has driven the popularity of the car rental market.

The summer tour report released by Ctrip showed that the number of self -driving tourism orders for car rental this summer has achieved double -digit growth year -on -year, an increase of 152%over the same period in 2019. The average rental time of orders was prolonged by 5.5%, and the per capita cost increased by 18%compared with last year. Among them, there are the most tourists for 2-3 days of car rental, accounting for 38%, 18%of tourists who rent cars for 3-5 days, and 21%of tourists who rent a car for more than 5 days.

Flying Pig data also shows that the number of summer rental orders increased by nearly 20 % year -on -year, an increase of more than 7 times year -on -year. The relevant person in charge of Feizhu said that the "RV Tour" is also a big deal in the summer vacation this year, and the related products are "sold very well."

Self -driving travel is particularly favored by parent -child travel consumers, and "self -driving dolls" have become a new fashion. Ctrip car rental data shows that models suitable for family travel are twice more popular in summer. This is because parent -child families pay more attention to the privacy, flexibility and security of the parent -child family than other customers. New gameplay such as night travel and camping is different from the emergence

It is worth mentioning that because the temperature of this summer is too hot this year, in addition to the traditional summer tourism and water entertainment themes, the summer night tour has continued to be popular. Many scenic spots have also launched night projects to provide tourists with more night consumption options.

Flying Pig data shows that the number of related products related to the summer night tour increased by more than 20%year -on -year, and local tourists in night tour have continued to increase. Specifically, the theme park night scene, night performing arts, boat night tour, night light show, fireworks show and other night gameplay are very popular.

In addition to night tour, camping is also a new fashion of this summer. The Ctrip report shows that the camping reservation volume increased by 30 % from June this year. Camping is particularly favored by parent -child groups. Parent -child families in summer camping people account for 20%of parent -child families. In addition to the top ten hot parent -child camping cities announced by Ctrip, in addition to north and Guangzhou, there are new front -line and provincial capital cities such as Wuhan, Chongqing, Jinan, Guiyang, and Hangzhou, as well as the beautiful Dunhuang and Deqing.

In specific camping projects, rich "camping+combination" type projects, such as camping+paste, camping+desert play experience, camping+summer camp, camping+cliff sea views, etc. are loved by parent -child tourists.

- END -