[My Well -off Life] Create a new model of cultural tourism in Lao Forest

China Well -off Network Exclusive Specialty

Text | "Well -off" · China Well -off reporter Sun Yuanyuan

Opening a homestay, selling mountains, and holding "natural parent -child camp" ... For Navi, it is a surprise. She is happy to enhance through the in -depth empowerment of culture and products and participate in the work of rural rejuvenation in China.

In recent years, the economic value and social benefits brought by the development of the "B & B Economy" have become increasingly prominent. While the homestay brings people's flow and consumption to the countryside, it can also effectively promote urban and rural integration, project investment, industrial transformation, and talent return, etc., which is of positive significance for comprehensive promotion of rural revitalization strategies. As a new format in the development of rural economy, the bed and breakfast economy effectively activates a series of "rural resources" such as natural scenery, vacant farmhouses, and farm catering. The increasingly vigorous homestay economy is becoming a new fulcrum to leverage the vitality of rural rejuvenation.

After watching the bustling city, find a quiet landscape. With the booming development of rural tourism, the homestay quickly moved from behind the scenes to the stage, becoming a new industry of rural economy. Create large -scale, characteristic, and brand -oriented operations, so as to transform the "sleeping resources" of the countryside into capital of development, comprehensively promote the harmonious development of rural ecology, culture and economy, and promote rural revitalization. Ren Navi is one of them.

Picture/Interviewee provided

From the homestay to the mountain cargo online store

Longtanping Village is located in the Changyang Tujia Autonomous County in the southwestern part of Hubei. It is surrounded by mountains on all sides, clouds are surrounded by clouds, and natural streams pass through the village. There are beautiful scenery in the four seasons. This is the hometown of Navi's birth and grew up.

"My life plan has not returned to the village. In 2010, due to the long -term desk of the case, lumbar spine pain, I returned to the mountain to recuperate." After graduating, Navi had been living and working in Guangzhou. She asked her to cooperate with her, so she decided to stay and satisfy her dream of becoming a "freelancer who lives in the mountains".

After Navi's family rebuilt the house in 2012, because her family went out, she felt that the newly built house was empty, so it was a pity that it was better to open to the city in the north, Guangzhou and Shenzhen, to take a vacation or rest? The key is placed in the room, letting the tenant take it by themselves, and the key can be left after staying and left.

The village was remote. It took about 5 hours to reach it after getting off the plane. After Navi talked to a Guangzhou friend, he posted the first promotional post "I rent it to you in the deep mountain hometown" on his public account. The summer room was all booked within a few days. " Later, she often sent various pictures of life scenes in the village online. Friends who lived in the city for a long time appreciated the beauty in the mountains through her sharing, and also reposted her public account article. "At that time, my circle of friends had a madness. It feels like a lot of people come in at once. During that time, when I turned on the phone every day, I kept passing on WeChat verification and recovery details. " More and more media came to report that Shenzhen Satellite TV made another 50 -minute documentary, and Navi also participated in some related topics discussions on various social platforms.

When the first tourist came, Navi was worried that they felt that the village was too ordinary. It took two days to take them to the two best wild attractions in the local area: the temple on earth and Longtan Nanlidong. They never walked through the unmanned state of this virgin forest, almost climbing back and forth. "Female students come to a difficult section of the road, and they use a stick to put a small pit and step on it. Usually we can climb to the top of the mountain for more than an hour. It ’s very good, everyone is very happy, and I often send things to my house until now."

Two months later, just after the summer, Navi opened a mountain cargo online store under the strong demands of tourists -because they bought the mountain goods of Navi and neighbors' house when they left, it was not enough. Online shops to meet their needs for eating natural organic foods. This has promoted the idea of ​​Navi's opening of the store and promoting the food of the Tujia. Tourists want to eat "they have never seen local foods that have never been eaten." The same products such as bacon or chili sauce, they are more curious about the ancient ways of making food in the Turkish family. "How do you make the bacon here? What is the difference from our hometown? I want to try it too." Whether it is publicity or production, Navi will emphasize and find differences. For example, the wooden ginger tree behind Nawei's house: Sichuan people make edible oil, Guizhou people make noodles for chicken, Taiwanese make drinks, Europe and America make cigarettes and wine. After that, it is marinated directly, which is particularly rough. "Everyone is curious, and after taste, they never forget, and they have become loyal fans. People love the original aboriginal village experience. Many people now like to buy old varieties of food, just want to find the taste of childhood."

On one occasion, Navi and friends who opened the farm built a "bacon workshop" in the mountains, integrating the production of bacon, selling, group purchase, on -site visits and "bacon theme travelers". "In the process of doing these things, my views on villagers and villages have changed a lot, and they have become more open and tolerant. The empathy and dedication spirit has also improved a lot. Later, even if I lived in the village to be a SOHO family, I was psychologically that of everything here has nothing to do with me. I just live in a short time, but after opening the homestay and mountain stores, everything is different. "

The "Smell Museum" wakes up the sleeping resources, and the homestay and mountain goods online stores have also opened for 8 years. From Guangzhou to Deep Mountain, Navi's rural cultural tourism business has been done well. It has also developed more cultural tourism experience projects with Tujia characteristics, so that tourists can not only live well, eat well, and play well. It also makes the cultural tourism experience more three -dimensional, rich and depth. "I am in the city half of my time, and I can know the needs of people in the city." Navi said that in the past, his work was to plan content. In addition to recording the relevant dots in the village, he also paid attention to social trends at any time. He wanted to plan again. What do you execute. "At first, I felt that foreigners arrived in strange mountain villages for half a month. This model can be done for several years, but in the long run, it is not easy to continue. To face the more detailed and refined requirements of tourists, we need to change from an angle: Many of them have gone to strange places. The guests who don't know how to play may not be interested in recuperation and attractions. "Navi sorted out the needs of tourists who experienced it and the needs of strange netizens, and then made highlights in combination with local characteristics to become an executable. proposal. For example, the easiest point of memory is the most memorable point: 30 degrees north latitude, the birthplace of the Tujia family, the primitive village, the summer is particularly cool and suitable for summer ...

Originally thinking about making tourists' experience better, Navi gradually attracted the attention and cooperation of some institutions during the process of running a homestay, such as children's summer camps that cooperate with natural schools to cooperate with Tujia characteristics, and new education kindergartens to be natural themes for natural themes. Camp, cooperate with psychological institutions to cooperate with forest treatment projects to do food and education for field schools ...

In the 1990s, Norwegian artists and smell experts Sissel Douras began to collect odor. More than 7,000 odors in the world's 35 cities in the world established a "Smelly Museum". Inspired by this, Navi felt that the old forest was more suitable for this type of activity, and together with the teachers of the natural school, added a "smell walking" in the "parent -child mountain camp". The event was very popular. Navi recalled the situation where they walked in the mountains: the sky was hot, everyone walked into the forest through the stream, and started to breathe deeply every five steps. Some people will hold a tree, some people squat in the leaves, and some people face flowers. They say, "I'm like a dog with a sensitive smell, any smell excited me: , The taste of wild yellow cauliflower, the leaves of different trees, and wild fruits falling on the ground to rot ... "Originally planned for 1 hour, and finally walked for more than 5 hours. In this smell experiment, everyone smelled more than 100 flavors and divided them into 6 types, drawing "Summer Forest Smell Map". "If you really focus on feeling a thing, the information is actually very rich, and time will be ten times slower than usual. In the process, everyone will also look at more and more detailed things while smelling the taste. ","

Human beings are the son of nature, and children's physical and mental health should be nourished naturally. In "Given the Field Natural Class for Children", there are many pure natural materials in the mountains. Parents and children do toys in the woods and fields. … A certain event everyone hikes to cut bamboo and Cai Lafi Cao. Everyone made ordinary materials into bracelets, baskets, baskets, flowers, coasters, spoons, bamboo tubes, pen holders, mules, bamboo swords ... parents and children Work together and finish, and the content of the inner heart is self -evident. Those children who do not like to work, only love to play mobile phones, and even dynamic diseases will be integrated from bystander to integration in this natural and harmonious atmosphere, and parents are very satisfied. "This homestay is a bit like a elementary school -the best classroom, the deepest movement is between heaven and earth." Navi said.

From Tujia Cottage to "No International"

The first overseas person who bought food here was a Hubei from Germany. He missed the green pepper sauce he had eaten when he was a kid. By the way, he also bought other items. This customer likes to make friends. Usually, eating at home is like an international dinner. Everyone likes to squeeze the pepper sauce and wooden ginger sauce very much, and then share it with other friends. These people will buy them at a fixed time after they become buyers, not only eating themselves, but also send friends. There is also a Swiss girl who likes Navi's lifestyle, so I added WeChat. I saw the straw shoes edited by the villagers very much. I felt simple and fashionable.

At present, Navavi and the investment bank friends returning from Wall Street in the United States have co -founded the "Baoshan Gong" brand. The partners are modern agricultural fans and are very interested in Tujia culture. "For example, making a bacon workshop, a remote mountain village like Longtanping Village, with its own power or even a village, can only be a production workshop. In the form of trade, work, and agriculture, the establishment of industrial production organizations from breeding, pig breeding, slaughtering and processing, sales and transportation, and sales of one -stop, sales and employment can be upgraded. "Navi said.

At present, the specific plan of the "Baoshan Gong" brand is three steps: the first step, the agricultural product trade of the origin of the place of origin; the second step, the custody land and the upstream of the agricultural industry chain; Sex investment groups, establish a large -scale agricultural planting base, realize green ecological agriculture through standardized operations, use the Internet of Things to establish insect disaster early warning mechanisms, and systematically plan and manage agriculture in front The full -chain model finally enhances the value of green food brands and has become the leading domestic agricultural supply chain comprehensive solution provider in China. Navi said, "We are based on a beautiful countryside, from an international perspective, from the city to the countryside, from the community to the whole country, to create more than a hundred custody agricultural demonstration bases and rural complexes. Healthy fresh food and happiness. "In recent years, Navi has also become interested in public welfare. It coincides with the China National Trade Promotional Association and the National Hundred Social Organizations of China to organize the China Rural Revitalization Summit Forum. The forum takes the five major revitalization of "industry, talent, culture, ecology, and organization" as its essential righteousness, and conducts discussions on topics such as social organizations participating in the comprehensive revitalization of the countryside, developing "one country, one product" to help rural revitalization and other issues. The successful experience and excellent results of industrial upgrading and development of the three industries. Longtanping Village is too remote, and the homestays and mountain stores of the Navi family are the only in the village. "I feel that I have the responsibility to make everyone wealthy together. The previous publicity and resources were enough to support small causes. Now I want to drive the villagers to go out, let more people understand the Tujia, and understand the villages and villages. "

"For me personally, it is an unexpected joy to open a homestay and sell mountain goods, including the hosting of parent -child camps. In the future, I hope that like other new farmers pioneers can use all resources to help villagers get rich and make careers to do their careers to do their careers to do their careers and do their careers to do their careers. It is wider. "In order to let everyone understand the Tujia and products, Navi showed the specialty products of Tujia's bacon sausage, Saicappap, Qingjiang Maojian, Guilun Navel Orange and Squeezing Gum Beil Sauce. Bashan Dance and Mountain Songs "Tujia Sanbao. "One Township, One Pin" invited her to participate in the next China Rural Revitalization Summit Forum, and served as the "China Yixiang Yipin Public Welfare Ambassador", and used the form of cultural and artistic forms to help China revitalize.

Seeing the team actively looking for resources and creating the four -driving carriage of "agriculture, tourism, education, and recuperation", Navi was very touched. His ability to contribute light and heat can make the society warmer. "She said that she was willing to participate in the work of rural rejuvenation through culture and products.

Chinese well -off life "record"

Navi: B & B and the founder of "Baoshan Gong" mountain cargo store

"I hope that like other" new farmers' pioneers ", use all resources to help villagers get rich and make their careers wider."

("Well -off" · China Well -off Exclusive Draft)

This article was published in "Well -off" in late August 2022

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