Sanshui Southwest: "Beer+Cultural Tourism" unlock the new business card of a century -old commercial port for a century -old business port

On August 31, the city's attention 2022 Foshan Food Beer Festival and Sanshui Beverage Culture Festival came to an end. This cultural tourism feast, which has been nearly two weeks, brighten the golden signboard of beverage culture for the southwest street, and also write a new footnote for Sanshui.

City fireworks, the most caress about mortal. In the past two weekends, the century -old commercial port of Southwest Street has become a "no night city". Around the century -old Tower, at the foot of Yunxiu Mountain, bright lights, ice beer, fragrant cuisine and wonderful singing in turn, bring multiple sensory experiences in a limited space, attract tourists from Foshan citizens and even surrounding cities to come to the time This carnival stimulates the night economic development of Sanshui.

Multi -venue and multi -business district linkage, focusing on "beer+" as the main line, combined with three water elements such as river fresh and football, this cultural tourism drama focuses on the unique Lingnan charm and water cultural heritage of Sanshui. After the lively, how should the Southwest Street continue to create a good "beer+cultural tourism" festival IP, and make good cards into ace, so that the water culture and water brands continue to be in the circle, which is worth thinking about.

On August 27, the 2022 Foshan Food Beer Festival and Sanshui Beverage Culture Festival · Yunxiu Film distinguished the venue. /Photo by Wang Yan, a reporter from Foshan Daily

The festivals are hot and hot

"The day and night of Wenda Park, fun!" "The first time I saw Wensa Park is so lively." "Football+beer, Yunxiu community has become younger." The grand occasion of the main venue continues to dominate the screen in the circle of WeChat friends of the citizens, and at the same time attracts a large number of tourists from surrounding cities to participate.

More than 50 well -known beer and food and beverage brands at home and abroad are concentrated on the "Beer Street". Baili, Carlsberg, and Qingdao three beer companies held a brand night Live Show for three consecutive nights. The popularity is full. From August 19th to 21st, the main venue of Wensa Park was three days in a row, with a history of more than 400 years of history.

From August 19-21, the 2022 Foshan Food Beer Festival and Sanshui Beverage Culture Festival were held in Wensa Park. Every night, the lights of Wensa Park were bright, and the gorgeous lighting showed the night sky. Photo by Wang Yan, a reporter from Foshan Daily

From August 27th to 28th, a happy "party" in the old water factory located in Yunxiu District, Southwest Street, launching beer drinking, gourmet experience, singing shows, etc., and the tenth of Sanshui District separated from the street The Sixth Football League "La Liga" won the championship, setting off a new climax of the festival event.

One detail can intuitively feel the popularity of the scene -on the night of the opening of the event, the main venue of the Weeta Park was flowing. The three major communications operators added 5 emergency base stations overnight to meet the communication needs of about 17,000 users.

The popularity brings wealth, and the merchants in the venue have benefited obviously. Tsingtao Beer has a stall in Wensa Park, with a turnover of 40,000 yuan in three days, dozens of times that of ordinary exhibition activities. Yili Duo's main lactic acid bacteria drinks are very popular. During the event, replenishment was arranged many times. The three -day turnover exceeded 100,000 yuan. According to statistics, from August 19th to 21st, the main venue of Weita Park set up a total of more than 100 exhibition stalls, and the cumulative sales of merchants exceeded 1 million yuan.

The economic driving effect of the event also extended outside the venue. "During the three days of the event, the farmhouse business in Hekou was booming, and some even appeared in the fiery situation of 'one table difficult". The closing rate of surrounding hotels increased by about 7%over the same period last week. "The relevant person in charge of Southwest Street said.

The characteristic of the water -based water economy singing protagonist in distinctive characteristics

Sanjiang convergence, the source of the Bay Area. Sanshui is born of water, named after the water, and the water gives Sanshui the deep historical and cultural heritage of the city, and the unique Lingnan water charm. Due to the superior geographical location and rich waters, Sanshui was born in Guangdong's first railway, the earliest customs in Guangdong, and the first post office of Foshan, and embarked on the road of industrial rise.

Relying on the advantages of water resources, the aquatic industry has become the most prominent industrial gene of Sanshui. In 1984, "Oriental Demon Water" Jianlibao was born in Sanshui, and local brands such as powerful beer and Yinxue began to emerge. In 2008, Sanshui forces to build a water capital base. In the same year, the Southwest Street was awarded the title of "Chinese Beverage Town" by the China Food Industry Association. The food and beverage industry gathered in Sanshui.

To this day, the Shuidu Base has gathered more than 150 food beverages and related enterprises at home and abroad, such as Budweiser, Red Bull, Yili Duo, Jianlibao and other domestic and foreign countries. The output value exceeds 50 billion yuan.

The Foshan Food and Beer Festival landed on Sanshui, and the water culture and water economy naturally became the protagonist. During the event, dozens of well -known domestic and foreign beer and food and beverage brands settled in Sanshui appeared. Among them, there were many food and beverage industry giants such as Baili, Carlsberg, Qingdao, Yili Duo, to send taste buds for citizens and tourists. At the Yunxiu Section of the venue, Tsingtao Beer has a full 50 -ton plasma beer to launch a free drink, which has become a big explosion point.

"The setting of a good display platform for this event is conducive to improving the brand awareness and influence." Said Li Weibo, general manager of the Casino China International Brand Business Unit. On August 25, the world's third largest beer group Carlsberg beer "took the land to start construction" and will build the largest production base in China at the water capital base.

"Come to Sanshui, good water!" Li Jun, the secretary of the Sanshui District Committee and the district chief, said that the "water economy" is always a beautiful business card for Sanshui to adapt to local conditions and develop characteristics. With a strong food and beverage industry foundation, Sanshui will accelerate the creation of a hundred billion -level food and beverage industry cluster; holding the cultural brand of "ingredients from Sanshui and Miao City", and Sanshui to "Double Ten billion" national aquatic prefabricated national prefabrication system The target of the dish highlands has grown. From August 19-21, the 2022 Foshan Food Beer Festival and Sanshui Beverage Culture Festival were held. At night, the centennial railway station branches were bright. At the Yanjing Beer booth, a citizen was buying beer. Photo by Wang Yan, a reporter from Foshan Daily

Resource "packaging" provides a diversified cultural tourism experience

The activity has a connotation, and the packaging design of the event also adds points for "drainage". Sanshui, as the main venue of this year's Foshan Food Beer Festival, adopts the "1+3+N" multi -venue and multi -business district linkage method to integrate and integrate the cultural tourism resources of Sanshui, especially Southwest Street, such as a century -old tower and a century. Railway stations, Beijiang Phoenix Park, Chopsticks Street, etc., provide a diverse cultural tourism experience.

Earlier, Sanshui relied on the water capital base to hold many beverage culture festivals. Compared with the previous session, this year's activities have higher specifications, large scale, and richer content. They pay more attention to allowing citizens to have more immersion and participation.

With "Beer+" as the main line, this event is incorporated into the three water elements such as river freshness and football, so that tourists have to see, play, drink, and experience. At the same time, Sanshui link media resources and Internet celebrity power, do a good job of spreading online, and expanding the exposure of activities.

Before the opening of the event, Sanshui delivered 300,000 yuan festival consumer coupons to vigorously promote the double -level and double improvement of Sanshui beverage food manufacturing and consumer market. The reconstruction project of the Sanshui Yunxiu area promotes the organic integration of the nostalgic culture of the old city and the modern beverage food culture and sports culture, and will create a "beer+football" carnival that will never end in the future.

Xu Zhonghui, deputy secretary of the Party Working Committee and director of the Southwest Street Party Working Committee, said that he hopes to vigorously build the cultural image of the Sanshui Beverage Food Industry of the Sanshui Beverage Food of the "World Brand Sanshui and Sanshui Brand World" through a series of activities, and promote the cultural industrialization of Sanshui City. Realize the promotion of the text and promote production by the text.

Chen Jianbin, an associate professor at the School of Cultural Tourism and Geography, Guangdong University of Finance and Economics, believes that the water characteristics of Sanshui must continue to use the advantages of water to enlarge the market share of the "Sanshui Manufacturing", build a water industry headquarters base, and allow the three water water economy economy Water brand goes to the world. As the most concentrated place for Sanshui Culture and Water Economy, Southwest Street must pay attention to the revitalization of cultural tourism resources such as Sanshui 100 -year Railway Station, Centennial Customs, Chopsticks Street and other cultural tourism resources. Features embedded in tourist memory.

Text/Foshan Daily reporter He Yanchun Correspondent Bai Guanqi

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