Ren Ren ｜ Can't leave a gray space for "499 month cake"

□ Dai Pioneer

Less than a month before the Mid -Autumn Festival this year, a variety of moon cake gift boxes began to be online. Recently, the reporter's investigation found that the price of a lot of moon cake gift boxes in the market is currently lingering under the red line of 500 yuan. ; There are even merchants who steal the moon cake gift box with a price of up to 2,000 yuan.

Moon cakes are overwing, adding various valuable fillings or mixed sales of high -priced products, etc., leading to the emergence of "sky -high" moon cakes. In order to curb the "sky -high" moon cakes, in June this year, the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Commerce, and the General Administration of Market Supervision jointly issued the "Announcement on Containing" Sky "moon cakes and promoting the healthy development of the industry" (hereinafter referred to as the "Announcement"), the "Announcement" Requires, the boxes with a unit price of more than 500 yuan in key supervision ...

The introduction of relevant provisions has made this year's "sky -high" moon cakes difficult to find it, and the packaging of moon cake gift boxes has continued to "lose weight".但一些无良商家“上有政策，下有对策”，通过打“擦边球”，继续变相销售“天价”月饼，让相关要求在执行过程中大打折扣，让奢靡之风、过度包装现象仍死而In the end, it continues to bring adverse effects on the social atmosphere, and continues to cause waste of packaging to bring pollution of packaging materials. Even some merchants will wrap the poor quality moon cakes with luxury packaging and sell them at high prices to damage consumers' rights and interests.

If some merchants set the price of the gift box to 499.99 yuan, the card "red line" is sold; The provisions of the price limit of moon cakes. And offline, some "sky -high" moon cakes that are more than 500 yuan are not uncommon, and some merchants are still selling publicly; online, although the merchants dare not openly sell the "sky -high" moon cakes of more than 500 yuan. They will pay for "sky -high" moon cake transactions through WeChat, Alipay payment or transferring.

It is necessary to prevent the "sky -high" moon cake problem again. Moreover, in some places, the "sky -high" moon cake problem has not been well curbed. The "sky -high" moon cakes are still selling in disguise. There is still demand in the consumer market. For example, some people still cannot consume rationally, have face consumption demand, and some "sky -high" moon cakes buy and sell and even have even violations of gifts.

Whether it is the "499 yuan" moon cake that escapes the "shaking", or the "sky -high" moon cake that is still sold or still sells, it is a "confrontation" of supervision or direct or disguised. If these problems cannot be renovated in time, the chaos of the "sky -high" moon cake may still look up, and there is a possibility of spreading. Some merchants sell "sky -high" moon cakes in disguise, but they are also tentative or "firepower reconnaissance" on the bottom line of supervision. Therefore, we must "fight back" firmly, to prevent the "sky -high" moon cake "re -seizing the position", and change the face to make a comeback.

Do not allow the moon cake market to leave a gray space for the "499 yuan" moon cake. "Sky price" moon cakes are sold in disguise, and rectification cannot be left. In order to prevent the "sky -high" moon cakes remained unavailable and re -ignition, the regulatory authorities need to strengthen the supervision of the markets such as moon cakes, keep the "red line", and hidden the sales of "sky -high" moon cakes in disguise and hidden sales.

At the same time, we must continue to guide consumers to consume rationally and curb bad social atmosphere such as extravagance consumption. Consumers must also cultivate the correct consumption concept, be able to pay attention to reality, do not blindly compare and make face consumption. It is understood that the cost of a moon cake is only a few dollars to a dozen dollars. Buying a "luxury" moon cake, "sky -high" moon cakes, which cost hundreds or even thousands of yuan, are even harvested by merchants. A kind of "buying crickets and beads", consumers must establish a concept of rational consumption in order to better safeguard their own rights and interests.

Frozen three feet is not a day cold. There is more than a temporary "sky -high" moon cake chaos. It also has a deep -rooted cause. It is not easy to prevent it, and it is impossible to achieve overnight. In this regard, it takes a long time to do it for a long time, and to make persistent efforts. The key is to strengthen the supervision force. It is necessary to continue to deepen the rectification operation and make efforts from both ends of supply and demand, so as to promote moon cakes to return to food attributes, return to the origin of traditional culture, and make affordable moon cakes the mainstream of the mainstream , Let the "sky -high" moon cake no room for survival.

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