"Top Ten Innovation Exploration of the Integration and Development of my country's Media" Report released

Hunan Daily August 30 (All Media Reporter Liu Hanzheng) This morning, at the opening ceremony and main forum of the 2022 China New Media Conference, the editor -in -chief of the China New Media Research Research Research Research on the China New Media The party committee secretary Zeng Xiangmin released the "Top Ten Innovative Exploration of the Integration and Development of my country's Media", reviewing and summarizing the road of media integration and development of China since the 18th National Congress of the Communist Party of my country.

Since the 18th National Congress of the Communist Party of China, driven by the strong leadership of the Party Central Committee and the strong promotion of the Central Propaganda Department, mainstream media at all levels in my country have co -promoted the development of media integration and deep development, and the development of media integration has become increasingly significant. The reporting team continuously investigated the status and problems of the integration and development of my country's media, and reviewed and summarized the road of media integration and development in China since the 18th National Congress of the Communist Party of my country.

The report shows that my country's media integration and development have ten innovative explorations. In terms of strategic tactics, the top -level drawing blueprint, from the integration of strategy, system, path, and ecology to the media in depth; in terms of institutional mechanisms, reforming the system and mechanism, reshaping the organizational structure, and re -production process, to the "integration of integration, integration, and coincidence For the transformation of the goal of one "; in terms of content production, the focus of integration and innovation, from product innovation to channel expansion, and then to the construction of independent platforms; in terms of technical application, it is empowering advanced technology to actively explore the development of all media technology development and intelligence. Media technology innovation; in the construction of the team, one specialty and multiple capabilities, incentive and cultivating together; in terms of user connection, to integrate innovation to enhance user stickiness, enhance vitality and closeness "To run the media"; in terms of service model, participate in social governance, strengthen application innovation, and extend the media think tank; in terms of operation methods, expand multi -dimensional operations, realize breakthroughs in cultural and commercial value, and enhance self -hematopoietic capabilities; in terms of network governance, strengthened, strengthened, strengthening Network guidance, creating a clear space, standardized copyright protection; in international communication, creating flagship media, cultivating foreign publicity net reds, and spreading Chinese culture.

The report believes that the development of mainstream media integration needs to continue to grasp the three major points of talent, platform construction and profit model innovation. The new mainstream media should strive to achieve the flexible strengthening of their credibility and the rigidity of the user's attention. By strengthening the new mainstream media of the diversification, levels, and cross -regions, it has infiltrated into various fields of the Internet and the Internet.

【Edit: Tian Boqun】

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