A "business scripture" of a returning youth

Seven years ago, Ma Gongzuo was still an ordinary return to entrepreneurial youth, and he was worried about how to sell soil honey. Four years ago, he became a creator of a short video platform. He filmed the landscape of his hometown Lishui and recorded the life of "new farmers". With the rise of the number of fans, the annual sales of honey exceeded 25 million. At the offline exchange conference of this year's rural guardian conference, he attended as a local expert representative, which made many young people who hesitated to return to their hometown to see new possibilities.

At the end of August, the rural guardian conference was held in Songyang County, Lishui City. The short video experts sat around a conference table, facing the media of the media, telling the story of themselves and the countryside.

A young man with an inch, big eyes, and strong figure. This young man is called Ma Gongzo, 34 years old, from Hengzhang Village in Songyang County. On a short video platform, his account is called "Ma Gongzo · Hengzhong Tu Honey", which has more than 700,000 fans. Throughout 2021, on the network platform, including Douyin e -commerce, the Ma Gongzuo team led a sales of 25 million earth honey to help more than 160 households increased by more than 5,000 yuan.

At the exchange meeting, Ma Gongzuo told how he grew from a youth back to his hometown to an active Douyin creator.

Ma Gongzuo spoke at the exchange meeting.

In the 1990s, the villagers of Hengzhang Village also lived in wooden houses living for generations, and almost every family built a loft. In the lofts of some villagers' house, traditional bee barrels are hung. Beekeeping people in Hengzhang Village have a traditional set of beekeeping skills, and their ancestors have been inherited. The mountainous areas around Hengzhang Village are rich in vegetation, and the bees are picked up with different pollen, so honey is also more sweet and rich. However, in the past, the market is inconvenient and the market has not developed. It is difficult for the camphor honey to sell outside.

Ma Gongzuo's father will also raise bees. From an early age, a capable father taught him how to take honey and how to raise bees. However, at that time, studying hard and getting out of Dashan was the creed of parents to instill students from students. Grandpa told Ma Gongzuo: Youzhuang did not work hard and grew up selling honey.

In 2007, Ma Gongzuo admitted to Zhejiang University of Technology. When studying in Hangzhou, every time the family went to school to see him, he would put a little honey to bring it. His roommates and classmates tasted honey from Hengzhang Village. They all felt delicious. They could be sold at a high price in big cities.

After graduating from college, Ma Gongzuo caught up with the trend of e -commerce and began to do Taobao e -commerce. In the second year, he earned the first 500,000 in his life. In 2014, the people of the Songyang County Youth League found him. Seeing this college student who started a business outside, he hoped to convince him to return to Songyang for development. Songyang County has given many treatments, such as exemption, broadband and freight. Ma Gong was moving. He soon thought that he could go back to sell honey and agricultural products so that he could help his hometown to get rich while starting his own business. In 2014, Ma Gongzuo really returned home to sell honey.

Ma Gongzuo and his parents eat at home.

After returning, Ma Gongzuo did three things. One was to learn from the old bee farmers from Hengzhang Village and surrounding villages to learn traditional beekeeping skills; the other was to learn new technologies in other places. In the beginning of the return home, Ma Gongzuo's pickups have a driving distance of more than 150,000 kilometers a year, and they can probably four laps around the earth.

At the beginning, Ma Gongzuo brought two partners to return to Songyang together. One of them also became the secret honey of the short video platform rural content: the secret honey in Dashan, with 2.42 million fans. Over the years, he found that young people who returned home and entrepreneurship have become more.

In 2018, the business of honey cooperatives encountered a bottleneck. At the beginning, it was difficult for them to sell agricultural products on Taobao, because the cost of advertising through the bus exceeded their budget and led to a sharp decline in income.

Jiaxing students went to Ma Gongzo base to experience rural life.

Ma Gongzuo did two more things. One was to start developing from the bee farmers in his village and persuaded bee farmers to sell their own buckets. They took over the mature bee barrels halfway, so they didn't have to start bee -raising from scratch. In a small county, such acquaintances can often work. This has changed the model of business in the past. The buyers' purchase of honey of bee farmers always tries their best to suppress the price. The occlusal environment makes bee farmers in an unfavorable position. The acquaintance network has increased credit, and it is more flexible in capital transactions. Some old bee farmers encounter difficulties, and Ma Gongzuo often overdraw some costs for them. The second is to decide to start content creation on the short video platform.

At the beginning, Ma Gongzuo and his partners only posted a video of entrepreneurial entrepreneurs in rural areas. Because of the good scenery and interesting script, the video soon became popular. Seeing more and more fans, their shooting techniques are becoming more and more skilled. Occasionally, they also shared the lens raising bees and honey in the mountains.

By the second half of 2019, he first hung up the link on the platform for the first time. The video suddenly burst into fire in the station, gained more than 190,000 likes, and sold more than 200,000 sales of honey. Ma Gongzo realized that shooting rural life can produce good interaction with video with the video, and may even become a stage.

More importantly, the short videos shot by Ma Gongzuo not only showed rural life to netizens, but also recorded the process of collecting and production of honey. This means that from the entire process of production and sales to consumer use, everyone can be seen by everyone, which greatly improves the trust of buyers.

On many short video platforms, there are still many entrepreneurs who sell the local native production throughout the country in this way. "'The Guardian of the Village" plans to choose Lishui as the first stop because there are rich traditional village resources here. We hope that more places can participate in more places to protect the ancient villages and develop ancient villages. " There are 257 national traditional villages in Zhejiang, ranking third in the country. Hengzhang Village, Pingtian Village, Yangjiadang Village, Chenjiapu Village, etc. are all well -known traditional ancient villages. From June 2021 to July 2022, the "Rural Guardian" project drove 102 local creators of Lishui to participate in the submission, focusing on supporting 27 creators such as Miruzo. As of July 2022, the number of more than 10,000 fans in Lishui, rural areas, food, and cultural tourism increased by more than 63.6%, focusing on supporting the growth of guardian fans by more than 21.04 million.

Today, Magongzo's cooperatives cooperate with more than 80 bee farmers all year round, which has led to local employment. Grandpa said when he was a kid, "Young Zhuang didn't work hard, and he grew up selling honey", and now he is really "a word of words." However, the honey of Hengzhang Village has been sold throughout the country, and "selling honey" Ma Gongzo has also become a young entrepreneur who can give back to the society.

Ma Gongzuo said that through his short video, "let more people know that when a group of young people return home and make a little achievement in a certain field, he will become a benchmark and let the young people outside see , There are many possibilities in the countryside. "(Text/Wang Yushan)

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