Flower and wood production area is sharply decreasing, the remaining is king?No, the winner is king

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Recently, Huawei Ren Zhengfei has a internal letter. In the letter, he believes that the global economy will face long -term decline. Huawei should change the business policy.

In the field of garden flowers and trees, it has long been cold.

From the ambition to the broken arms for life

Three years ago, President Wang of Fujian had 8,000 acres of nursery. In addition to Fujian, the base spreads all over Hainan, Guizhou, Guangxi, Jiangsu, Anhui, and Shandong.

At that time, Delta's application was growing rapidly, the market went up all the way, and sales were optimistic. President Wang is sure.

"There are 2,000 acres of nursery." In late August, he said in an interview with the China Flower News reporter that since 2020, the company has adopted a contraction strategy. Last year, the nursery dropped to 3,000 acres and continued to lose weight this year.

The triangular plums are many, long -flowering, and strong adaptability. Pot flowers, pile landscapes, shapes, and hedges can present a good landscape effect. The 2017 "BRICS" meeting was held in Xiamen. The effect of Delta Mei was outstanding and business opportunities appeared. In 2018, President Wang made a decision -pushing the Delta plum to the north of the South China. He aimed at Jiangsu, Zhejiang and Anhui and Shandong, and built a bougainvillea planting base in Jiangsu and Shandong.

In 2019, the sales of Delta alone were 50,000 to 60 million yuan, and there were many projects and cooperation projects. Everything was developing in the expected direction. However, in the 2020 epidemic, engineering projects in various places were affected, and his bougainvillea sales turned sharply.

In 2021, the total revenue of the General Manager Wang was less than 20 million yuan. If it was not for the project of more than 10 million yuan, the company would "be unveiled."

The business has not improved this year. "Sales are poor." President Wang said that the first half of the year was only two -thirds of the same period last year, and did not receive much projects. Although the area of ​​the nursery has been greatly reduced, the operating cost is controlled and the expenses are saved, the days are still difficult.

President Wang said that compared with other seedlings around, there are pretty good companies, and there are many people who have not sold a seedlings. "Fortunately, retreating the nursery in time, if it starts late, the day is even more difficult." He said that this year's plan to continue to reduce the area of ​​flowers and trees, "reduction to 1000 acres is the goal."

The big villa is replaced with a small house

The low tide of Miao City has lasted for many years.

The last climax period was traced back 10 years ago. In 2008, the "4 trillion investment" pushed the market to its peak. In the second half of 2011, an inflection point appeared, and the Miao market entered the downward channel until today.

A few years ago, Mr. Xu, Xuchang, Henan, sold hundreds of square meters of villas and mortgaged a small house. "At that time, I felt that the market would soon reverse, so I invested money to the nursery. How can I think that it has become a problem since last year."

"I still have 600 acres of nursery the year before, and now there are 300 acres left." Mr. Xu said that no one is cheap at the moment. One.

He is not ready to participate in various industry activities this year. "There is no benefit, I have to spend money when I go. The annual meetings such as Beimiaolian and Qingmiao Lian have been rejected by me."

The seedlings can't be sold, and the greening project cannot be done. "There are several friends who do greening projects around me, and the work is dry, but don't you come back to the money."

Last fall, President Xu tried to plant 30 acres of grain in the nursery. "Just sold it two days ago, 50,000 yuan got the hand, and the management fee of more than 30,000 yuan and a management fee of thousands of yuan also made 10,000 yuan." The line spacing is opened to 4 meters × 8 meters. "Make a lot of money and don't say, at least you can pay land, don't lose money, and you can sell money in a few years."

Due to poor sales, a large number of local nursery withdrew. "Xuchang's flowers and trees were reduced by more than 100,000 acres in the first half of the year, and many seedlings were crushed for plate production." He said, "Lingling has a good business for modeling seedlings. Come. That's a long -term. How can we persist in companies like a few years? In addition, whether the market has changed again a few years, it is hard to say. "

"Still planting food insurance first." Mr. Xu said.

Industrial weight loss speed up

Last year, the area of ​​seedling planting in the country was not small. According to Wu Shiguang, the executive chairman of the Greening Observation of the Chinese Flower Association, it has dropped from 21 million acres in 2020 to 18 million acres, a decrease of more than 3 million acres; the output of seedlings has also declined, a decrease of 8 billion plants.

The four major seedlings in Jiangsu, Zhejiang, Lu, and Yu, all decreased by more than 300,000 acres. Among them, Henan decreased by 710,000 acres, and the first of the four major production areas fell below 2 million acres. "At present, Henan seedlings are still exiting the flower and wood industry spontaneously, and the area of ​​the nursery has continued to decrease." Zhang Wenke, chairman of the Henan Flower Association Greening Observation Seedling Branch, told reporters.

In the past few years, Shandong seedlings have grown the fastest. In 2017, the planting area of ​​flower and trees in Shandong Province reached 3.04 million mu, ranking first in the country. Last year, the province's seedling area decreased by 352,300 mu year -on -year, and the output of seedlings decreased by 548 million. In the first seven months of this year, another 700,000 acres were reduced.

There are two main reasons for the decrease in seedling planting: one is that the backlog is difficult to sell, and the practitioners actively switch to exit the seedling industry; the other is the "non -agricultural chemical" and "non -grainization" rectification, and the seedlings are cleared. Last year, the main reason for the reduction of seedlings in Shandong seedlings was difficulties in the operation of practitioners. In the first half of this year, the main cause of Shandong seedlings was "retreating forests and cultivation." Zhejiang is the earliest province to rectify the "two non -" rectification of cultivated land. As of the end of 2021, the planting area of ​​Xiaoshan flowers and trees was about 120,000 acres, a decrease of 30,000 acres year -on -year. In the first half of the year, Jinhua had completed the "non -grain" rectification area of ​​more than 30,000 acres, of which more than 90 % of them planted grain.

"This year, the renovation of the arable land 'two non -African' has been rolled in many places." Wu Shiguang said that he recently visited Zhejiang, Shandong, Sichuan, Guangdong and other places, and seedlings in many areas are shrinking. At present, the seedlings market is generally at the stage of excessive supply, especially when the product is not right.

How to deal with big shuffles?

"The leftovers are king? They are all deceiving. Don't think that you can make money in the end. The market is changing all the time. The reporter said that companies cannot over -debt, and they always think that speculation is not possible.

Weng Lingwei, Secretary -General of the China Flower Association's Greening Observation Seedlings Branch, said in an interview with reporters that the production of seedlings properly reduced and giving blind investment to cool down and inventory. This is not a bad thing. "But for some local production areas, the reduction of flower and trees planting to a certain extent will bring a blow to the industry, which objectively affects the development of the local industry."

Not long ago, Weng Lingwei went to multiple seedlings to investigate. "There are many" old -fashioned "nursery, and there are few changes."

Weng Lingwei said that there are also highlights, such as the variety of flowers and trees such as wisteria, Lingxiao, hydrangea and other flowers and trees in Changyi, Shandong Changyi, to specialize in the family horticultural market; Jinhua actively explores industrial upgrading and has formed an advantage in the field of the courtyard; The production of the land has signs behind other production areas, but the advantage of the industrial distribution center still exists, especially the radiation capacity of the middle of Huamu City has gradually increased, consolidating the status of the Xiaoshan flower and wood industry.

It is understood that in recent years, the flower and wood industry in Jiangsu has also developed towards the direction of multi -functional specialty tree species, containerized seedlings, and home horticultural markets. The small bonsai in Jiangsu Rugao, Changzhou's flowers, and Puyang's flower and wood e -commerce have become quite influential in the country. Essence

Li Yingying, deputy secretary -general of the Green Seedling Branch of the Zhejiang Flower Association, said that the large -scale reshuffle of the flower and wood industry will last for several years. In order not to be eliminated, the nursery can only be transformed and upgraded. New varieties, new technologies, and high value -added are the direction of the seedling industry. Large -scale operations, intensive management, and container cultivation nursery are relatively favored by the market.

"I understand the" leftover as the king ': left, not passively left, as if others are dead, I live, but it is necessary to live in the surplus. Quality, strive to be close to the market, and improve the efficiency of the yield per mu in order to be king. "Weng Lingwei said.

Author: Ma Qiang; Edit, Production: Li Zhanyi

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