Vietnamese culture overtake, "Vietnam" has appeared?

Since the beginning of this year, many Vietnamese Divine Comedy swept the entire network and played more than 3 billion times on the platform, and each capital was very popular. Divine songs make people see the footsteps of Vietnamese culture towards international, and a new "overcurrent" has begun to reveal.

When our impression of Vietnamese songs was still in the earth -smelling cover of "how beautiful girls laid", Vietnamese singers have already overtaken in the field of Divine Comedy, and began to achieve reverse output to Asia and even internationally. In fact, this is closely related to the continuous advancement of Vietnam's national cultural strategy in recent years. Driven by the national cultural development strategy, Vietnam has formed a "Vietnamese" cultural product centered on national cultural characteristics. The following features:

First, it is closely integrated with tradition to create recognizable national cultural products. One of the successful cases is the Vietnamese creation mythical cartoon "Longzi Xian Sun" invested by Vietnam's Pingxian Shoe Industry. The film revolves around the legend of the kingdom in the ancient times that the Dragon Jun and the Ji Ji fell in love with each other. They showed the origin of the Vietnamese people with superb animation skills, and accompanied by Disney -style grand soundtracks and European and American popular singing methods. The mysterious creation myth has been pushed to the international community. It has won the praise of foreign netizens abroad on major video websites, promoting the international communication of Vietnamese national culture, and also brought word of mouth to the Pingxian shoe industry.

Vietnamese cultural products with recognizable cultural labels are not like this. For example, the combination of Vietnam's current traffic star Ruan Chen Zhongjun and Dennis Deng is good at using the style of the Ruan Dynasty's court in Vietnam's history to interpret Vietnam's wild history or mysterious. The folklore of doctrines, with the improved Hue Palace Yale, dance, etc., shows a unique audiovisual product in Vietnam in the context of Oriental Culture, which has been loved by foreign netizens, especially many Chinese netizens.

The second is to make full use of the Internet, new media and other communication tools. The Vietnamese youth pop singers represented by Huang Zuoxing and Guangxiong, through cooperation with international well -known musicians and groups, create works with electronic music, hip -hop, rap such as European and American pop music forms, and via social networking site, short video platforms and other new works. The media's promotion has attracted fan groups who like to use new media. Guangxiong also interacts with Chinese fans on the short video platform. The song is also adapted from Chinese musicians into a Chinese version, which has been circulating wider.

In general, "Vietnam" is because of the absorption of recognizable Vietnamese national cultural elements, and with the help of Internet platforms and new communication methods, it has made foreign cultural communication products with both Vietnamese characteristics and internationalization characteristics, and facing facing facing Young groups who pursue novel culture have produced good communication effects. Of course, due to the limitation of Vietnamese language, economic development, and integration of international degrees, "more flowing" is only the initial exposure, but it also shows a good trend.

In the past, Vietnam was a member of the Chinese cultural circle. After a long time after its innovation and opening up, many of the hotspots in their social and cultural hotspots have the outstanding characteristics of "cottage" in China. With the continuous deepening of Vietnam's integration of the international culture, the international influence of its characteristic culture has also increased, and it has certain reference significance for my country's foreign cultural communication.

First of all, strengthen two -way communication between different cultures and continuously improve the international influence of Chinese culture. Vietnam not only attaches great importance to cultural activities, but also strives to combine it with its own characteristics. Secondly, strengthen the modern "packaging" of traditional characteristics and improve the external influence of their own culture. As an ancient civilization, my country has a variety of and diverse cultural resources. In the two -way and multi -dimensional cultural exchanges, the traditional ecological forms of traditional culture often require considerable requirements for the understanding of the audience and the knowledge background of the audience, lacking popularity and attractiveness to young groups. In response to this situation, we can make full use of modern technical means to strengthen the inheritance and spread of traditional culture and launch cultural products that meet the needs of international communication. Third, attach importance to the spread of net celebrities, create special cultural Internet celebrities, strengthen the coverage of various new media, and increase the cultural influence on new media users at home and abroad. The prominent feature of the recent "Vietnam" is the emergence of a large number of Internet celebrities or "Divine Comedy". Through it has been clicked and reposted in various new media at home and abroad in Vietnam, it effectively promoted the external spread and international impact of Vietnamese characteristic culture. force.

The author is an associate researcher at the ASEAN College of Guangxi University for Nationalities

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