Mooncake gift box big slim -slimmer merchants raised the price of the price of more than 500 yuan, the moon cake is difficult to find

Buy one get one free moon cake for a variety of boxes.

Box cloud leg moon cakes up to 498 yuan

So cheap

The Mid -Autumn Festival is approaching, and the major moon cake merchants in Kunming have launched various moon cakes and discounts. The reporter visited some large supermarkets and shopping malls in Kunming found that affordable and green environmental protection became the mainstream of the moon cake market this year. The unit price of more than 500 yuan was difficult to find. Major businesses have launched a price war. The flowers moon cakes have a minimum of 2 yuan, and the boxes of the box are up to 498 yuan.

Each merchant launchs different degrees of discounts

10 days before the Mid -Autumn Festival, major merchants have played a price war. The reporter visited a number of merchants and cakes and dessert shops in Kunming City. It was found that whether it is a gift box or a bulk moon cake, it is placed in a conspicuous position. As soon as the citizens enter the store, they can feel a strong festive atmosphere.

Large supermarkets such as Wal -Mart and Carrefour have set up moon cake sales zones, with a variety of moon cakes. A number of moon cakes also launched buying one free one, designated moon cake "over 30 yuan minus 5 yuan", "over 150 yuan minus 30 yuan" and other promotional activities, and some well -known brands have launched a warmth member price based on the number and size of the moon cakes. For example, Wal -Mart Panxiang Box Mooncakes are 98 yuan/box, 198 yuan/box, 299 yuan/box, and 268 yuan/box of 268 yuan/box of Carrefour red tower boxes. One discount.

In front of the door of Wal -Martyn Mountain Road Store has settled in more than 20 moon cake merchants. There are many exquisite packaging moon cakes on the shelves, as well as traditional bulk moon cakes, attracting many consumers to patronize.

From a price point of view, this year is cheaper than previous years. For example, the retail price of a flower moon cake is 2 yuan, and the retail price of bulk moon cakes such as ice skin moon cake, spicy beef moon cake, cloud leg cake, big buck buck cake, lotus egg yolk cake is 2 yuan to 8 yuan.

"Freshly reduced 5 yuan." In the food area of ​​Yunshan Road, Wal -Mart Supermarket, moon cakes such as cloud legs, egg yolks, and fruits were placed in a conspicuous position. Essence In the moon cake sales area, the packaging boxes of metal and wooden materials in previous years are gone, and it is replaced by simple and beautiful carton and environmental protection bags. "Moon cakes eat taste, and they are culture." For such changes, Mr. Wang, a citizen who is buying moon cakes, thinks "doing well."

The number of gift box packaging layers has not seen more than 3 layers

In June, the four departments such as the National Development and Reform Commission jointly released the "Announcement on Controlling" Sky "Moon Cake and Promoting the Healthy Development of the Industry", emphasizing that the sales boxes must not be sold in any form of other products, and proposed that the unit price should exceed 500 yuan for more than 500 yuan. The boxes of moon cakes are under key supervision.

The reporter visited Wal -Mart, Carrefour and other businessmen. The price of moon cakes was mostly between 30 yuan and 400 yuan, and the highest price was 498 yuan. The boxes of more than 500 yuan were difficult to find. Compared with the gift boxes of thousands of yuan in previous years, the price has been reduced. At the same time, many moon cake gift box packaging has been "slimming", and the number of packaging layers has not seen more than 3 layers.

In the Middle Road Store in Changyuan, Wal -Mart, many well -known brands in the province are full of shelves. The taste is mainly egg yolk and white lotus, five kernels, and fruits. The store has also set up brand moon cake gift boxes and bulk moon cake monopoly areas. The sales staff of the mall told reporters that the current moon cakes in the mall are priced between 30 yuan and 498 yuan. Multiple Carrefour stores are packaged with exquisite boxes of moon cakes at about 100 yuan.

The reporter noticed that the moon cakes on the major online shopping platforms are also selling hotly, and the maximum price of boxes of moon cakes is less than 500 yuan. According to a Meixin Moon Cake dealer, Meixin Seven Stars, which currently sells for 499.8 yuan with moon cakes, had previously sold 580 yuan, and now it has greatly reduced profits.

The "2022 China Mooncake Industry Development Trends" report released by the China Bakery Food and Sugar Industry Association shows that under the requirements of a series of new moon cake regulations, the "sky -high" moon cakes of more than 500 yuan per box will be greatly reduced, and the moon cake gift box packaging will be further " Slimming ", the price of boxes is mainly concentrated between 80 and 260 yuan.

Bulk moon cakes are favored by consumers

The reporter found that Kunming consumers are more popular with the traditional Yunnan -flavored moon cake. In the farmer's market, the number of stalls selling moon cakes has increased significantly, and most of them sell cloud -legged moon cakes, sandwashing red cakes. The citizens purchased in front of the booth are endless, and 90%are the elderly.

This year, from merchants to consumers, everyone's consumption of moon cakes is more rational and pay more attention to taste and quality. Aunt Zhang said that only when she was a relatives and friends, she would choose the beautifully packaged boxes of moon cakes. Her family eats, all buy bulk moon cakes. "Bulk moon cakes are not only affordable, but also can be purchased on need to avoid waste." During the visit, many citizens said that moon cakes should be "lightly packed into the battle" and excessive pursuit of "high -end". It also changed.

Mr. Zhou, who has more than 20 years of experience in the production and sales of moon cakes, said that in recent years, consumers have become more and more rational, and they prefer to have good quality, suitable price, and simple packaging of moon cakes. Enterprises also pay more attention to the quality of moon cakes.

The old -fashioned Dian -style moon cakes are rejuvenating new vitality

This year, the old names of Kunming adhere to both traditions and innovation, and the tastes are constantly pushing out and catering to consumers' preferences. Each old name is connected to the takeaway platform and opened up the "last mile" of the delivery, and has gained new vitality in scrambling to grab the Mid -Autumn Festival.

The reporter visited and found that Yunnan local brands such as Guansheng Garden, Guimei Xuan, Lao Pujia, Gao Shanggao, Hexianglou are still the first choice for many consumers, and consumers are more willing to choose cloud legs moon cakes. In Wal -Mart, Carrefour and other supermarkets, as well as brand baking shops, the Yunn -style moon cakes with ham and flowers are the most popular. Wal -Mart ham moon cakes are 3.9 yuan/piece (70 grams), fruit moon cakes 2.9 yuan/piece (70 grams); Jiahua's cloud legs rose moon cakes are 9 yuan/piece (80 grams), cloud legs, yolk moon cakes, cloud legs pine kernel moon cakes 10 yuan/piece (80 grams).

In addition, baked moon cakes have also become a preferred choice for customers. In front of a bakery, Ms. Wang purchased a fresh meat moon cake that the shop owner. She said, "I want to eat moon cakes at any time, and the taste of grilled is better."

Offline loaded moon cake retail, gift box suit reservation; online shop live broadcast, discounting of Douyin discounts, etc. are dazzling. The reporter found that this year's moon cake exhibitions are less compared to the same period of the same period in the same period. More moon cake merchants have been transferred from offline sales to online, and some merchants have accepted reservations in early August. (Reporter Xia Sai Lei Photography Report)

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