Shenzhen Fashion Industry Digital Transformation Accelerated

2022 fashion Shenzhen exhibition brand design fashion catwalk scene

Text/Yangcheng Evening News all -media reporter Li Xiaoxu

Figure/Yangcheng Evening News all -media reporter Wang Lei

On August 28, the 2022 Fashion Shenzhen series of activities were held in the Shenzhen Convention and Exhibition Center. More than 1,000 brands, designers and supply chain companies from the world participated in the exhibition. Jianwei and other key links to build a resource allocation service for integrated industry chain, and promote the innovation and development of the entire industry chain of the fashion industry.

Scientific and technological innovation empower clothing customization

On the morning of August 28th, the booth of the Futian Convention and Exhibition Center in Hall 2 of Futian Convention and Exhibition Center attracted a large number of exhibitors to watch. According to the staff, Bocke Smart Testing can replace the traditional dressing mode, and consumers can choose any models on the system. "Consumers scan the QR code to enter the micro -mall, take photos at home, put the face in, or try the clothes at will, the mobile phone can also experience the effect of the fitting."

As a national high -tech enterprise focusing on clothing digital technology, Bock has independently developed the "3D Test Smart CAD (Computer Auxiliary Design) System", which can make the design real -time presentation and make manufacturing more intelligent. The staff explained that "the tradition is hand -drawn, and later turned into a computer drawing. Today's CAD intelligent system, as long as there is a size table, the model can be automatically come out to replace the previous handicraft and manual things."

In Youyan's technology booth, a gait analyzer is placed. Through this instrument, the consumer's foot force can be measured, the health status of the foot can be analyzed, and consumers can customize the function insole. The 3D foot scanner, 3D body scanner, body analyzer and other devices independently developed by Youyan Technology can collect 3D data of the human body, quickly establish a 3D model of the body, and bring a new customized experience to consumers.

On the morning of August 29th, at the 2022 Greater Bay Area Fashion Industry Summit at Hall 2 of Futian Convention and Exhibition Center, Chen Lingsheng, chairman and general manager of Shenzhen Yingling Zhishang Clothing Technology Co., Ltd. introduced the company's women's industry Internet platform- Winning Zhishang. Winning Zhishang will take clothing from design, procurement, material management, factory drainage production, production scheduling, finished product offline, shipping, sales, "we have intelligent energy, through 16 deep sensors, quickly scanned to scan quickly Human information, establish a high -precision human model, and extract detailed physical data. "Chen Lingmei introduced that Winning Ling Zhi also independently develops an omni -channel intelligent sales system -dressing Spirit APP, and consumers can freely choose styles and fabrics freely by consumers. , Components, appearance decoration, etc. After customizing the order, you can follow the WeChat public account to track the order situation throughout the process. You can also provide consumers with personal style diagnosis. Smart styles are recommended.

National Tide Elements Integrate Fashion Design

Shenzhen is one of the most developed cities in China's fashion industry. The total economy of the industry is among the top China. There are nearly 10 listed companies and more than 2,500 brand companies. More than 90%are independent brands. In 2021, the total sales of Shenzhen's clothing industry were nearly 270 billion yuan, accounting for 10%of the country. The market share of the Shenzhen brand in the first -tier mall of the country in the country exceeds 60%.

As the first show brand of this fashion Shenzhen exhibition, Claosio Claus, the brand of Shenzhen Wanqi Clothing Co., Ltd., released a fashion boutique release show with the theme of "China's rise and leading the future". Noble and luxurious clothing feast. "From the fashion elements, we have to promote the development of China's entire fashion industry, leading and directional promotion, integrate Chinese elements into fashion elements, present better products to consumers, and let consumers allow consumers The cognition of Chinese elements is more profound and vivid. "Han Zhiqiang, chairman of Shenzhen Wanqi Clothing Co., Ltd. said.

"Non -Heritage" craftsmanship and art fusion

Lace, buttons, beads, fabrics, etc. used for high -level custom dresses, naturally intersect with colorful painting, and form a unique contemporary abstract painting work with their own unique aesthetics and creativity. This is Costume designer Mu Yan's noticeable innovation in 2022 fashion Shenzhen. The "Mu Yan Customization" Comprehensive Material Painting Exhibition, together with its high -level customized dress exhibition, appeared in Hall 2 of Futian Convention and Exhibition Center for the first time with a three -dimensional visual image, and received a lot of praise.

Mu Yan introduced that this exhibition is the use of textile non -heritage crafts on clothing and painting. The traditional non -heritage craftsmanship and Xiangyun yarn fabric are used into the design of small dresses. The clothing process elements are used in painting, "through textile non -heritage, clothing and comprehensive materials painting, realize the integration of traditional non -heritage craftsmanship and fashion and art, so that the inheritance and innovation of textile non -heritage keeps with the times, with fashion and peace. Modern art sympathy. "

Shenzhen fashion industry accelerates recovery

"The fashion industry is a traditional advantage industry in Shenzhen. The opening of the offline exhibition is an unmissable event for all companies in the industry. Whether it is participating in the exhibition or professional audiences, they can get first -hand Industry information. "Wang Shanshan, chairman of the Fashion Shenzhen Organizing Committee and Dean of the Shenzhen School of Fashion and Fashion, said that the 2022 fashion Shenzhen series activities play a catalyst for the rapid recovery of the industry.

Shenzhen's clothing industry is accelerating the pace of digital transformation.In June this year, the "Shenzhen Cultivation of the Development and Development of Modern Fashion Industry Cluster (2022-2025)" was released and proposed that by 2025, it will be established with international competitive and market influence.For the clothing industry, it is necessary to build a number of coordinated clothing industry gathering areas of several industrial chain, build 2-3 clothing industry industry-grade industrial Internet platforms, and add more than 10 well-known brands in the country."The implementation of these industrial policies can play a positive role in expanding channels for expanding the country and the world." Wang Shanshan said, "We have also formed the School of Fashion and Fashion.Education and cultivate more outstanding talents for the industry. "

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