Flying, Lu Chong, waist flag football ... How much do you play in Douyin's most trendy sports this summer?

Author:Yangcheng Evening News Yangche Time:2022.08.31

Text/Yangcheng Evening News All -Media Reporter Wang Danyang Tu/Interviewee provided

In August, the sun was still like fire. Looking back at the summer of 2022, what trends are there? A few days ago, the big data report of the huge engine urban research institute released "Shake the Summer -20122 Douyin Summer Trends" shows that slimming is the theme of summer sports. The emerging niche movement represented by the waist flag rugby is more popular with young people, and the night economy is more prosperous in summer.

"Blizzard" in the summer Z, the favorite flying disk, waist flag football

Among them, home movement and sports live broadcast rooms began to popularize in 2022, especially the sports expert represented by Liu Genghong on Douyin drove home movement to become a new hot spot. 2.9 billion, an increase of 275%over the same period last year.

During the same period, the number of viewers on the live broadcast room on the Douyin also increased monthly by month. It exceeded 3.8 billion times in July. More and more users enjoyed "sweating" through Douyin's live broadcast room.

In addition to the new way of the public movement, some niche sports are gradually becoming popular. The video playback volume of flying plates, Lu Chong, and waist flag rugins began to increase from the spring of 2022, and reached its peak in July in summer. The "water" -related slurry movement is the most popular in the summer of the summer. In the summer of 2022, the video playback volume of related videos exceeding 2021 has attracted more and more sports enthusiasts.

Different niche sports have certain differences in crowd preferences. According to the TGI comparison of various types of sports, it can be found that flying disks, Lu Chong and waist flags are favored by people aged 18-30. Among them, the 18-23-year-old people have reached 183 and 209 in the TGI of the flying disk and waist flag. From the perspective of gender distribution, flying plates and waist flags are the movement with higher participation in men, and Lu Chong is more popular among the women.

Pickup a "summer" ice beer, barbecue ... the night economy is more prosperous

In addition to exercise, Douyin big data shows that summer enthusiasm is also reflected in night activities. Compared with Douyin from June-July and January to February, the data trend trend can be seen that the overall punch in summer is higher than winter, and the peak of punching in summer night is more prominent than the small peak of the summer noon in the summer noon. , More users are willing to experience and punch in the summer night.

In the choice of beverages, users prefer cool and quench thirst in summer. Among them, beer is a popular product in summer catering. The short video content of beer -related short video on Douyin shows a high season change. A large number of users pay attention to beer -related content.

At the same time, more users will publish beer -related content in the barbecue shop, so that the enthusiastic food is equipped with refreshing drinks to get a cool summer experience.

Traveling a "Summer" self -driving independent dwelling highway, parent -child camping summer peak value

The rich self -driving route provides a variety of choices for self -driving enthusiasts. According to data from the huge amount of engine city research institutes, during the statistical cycle of 2021.1-2022.7, the popular self-driving routes include independent road roads and Northwest large ring roads, and the popular self-driving destinations include Ganzi, Qamdo, Linzhi, etc.

At the same time, all kinds of camping topics are popular in Douyin. Weekends travel on weekends and May Day holidays. Camping has become a hot way to recommend travel. Camping methods such as camping guide have attracted much attention. #Together, the topic of the topic has reached 820 million times.

Parent -child camping and family camping have become an important scene in camping activities. The spread of communication reaches its peak in the summer and holidays. In the past year, camping content has been broadcast over 27.4 billion times, of which the parent -child camping content has been played over 700 million times, and the cumulative family camping content has exceeded 300 million times.

Interested users have become more universal from small interest. Among the interested users of the Douyin platform, the gender distribution is balanced and the age group distribution. Three -line interest users account for 60 % of the overall interest users.

Big data shows that outdoor clothing, washing and cleaning supplies, and water containers are necessary equipment for camping enthusiasts. At the same time, camping supplies such as sky curtains, sleeping bags, and moisture pads also appeared. Protective clothes, assault pants, and clothes that prevent skin damage have also become a popular product selected by camping enthusiasts.