A "” sheep "drives 2.2 billion yuan for catering consumption

The intersection news "thanks to the popularity of the Fascin Festival, the number of diners increased obviously in July, which can reverse the loss of losses." Zhang Bin, chairman of Xuzhou Fukuka Catering, told reporters that after the epidemic resumed the food operation, the two belongs to the blessing cooking and catering. The restaurant has been in a state of losing money. Since the opening of the Sheyang Festival on July 23, the hotel has launched a member storage activity once a year. As of August 11, the amount of stored value has been increased by more than 30,000 yuan.

Traditional Food Customs Fusat Festival has attracted much attention from Xuzhou citizens every year. This summer, it is the recovery period of catering consumption.

Fulong Night Market. Intern Zhang Junzhe/Photo

From July 23rd to August 24th this year, during the Peng Zu Fusat Festival, there were more than 12,000 hotels and restaurants participating in the Fusat Festival activities. The consumer mutton exceeded 3,000 tons and achieved a catering turnover of more than 2.2 billion yuan. More than 20,000 tourists.

"As soon as they entered Futian, the lamb buns in the shop became tight. Now 50 % of online orders are purchased lamb buns." Manager Sanzhenzhai Xu told reporters. Since last year, the purchase of Fuyang food takeaway models has risen quietly. Meituan and hungry have also joined the Sheyang Festival carnival. This year, the "delicious home" event launched by Meituan issued 10 million "Fuyang Exclusive Red Envelopes". More than 5,800 Xuzhou catering merchants participated in online activities. During the event, the online orders increased by more than 30 % month -on -month. During the Fascus Festival, the 378 lamb gourmet merchants were hungry directly to the online sheep activities, and the promotion investment exceeded 4 million yuan.

"Infected by the atmosphere of the Fusat Festival, we deliberately developed the Fusat dish with the characteristics of the western Hunan -powder skin mutton, which is loved by the people of Hunan and Xuzhou people." Zhang Bin comes from Xiangxi, Hunan, and the two restaurants in Hunan are mainly made of Hunan cuisine. The method of this powder skin lamb is to boil the lamb and put it in the bowl vessels with the western Hunan powder.

In Zhang Bin's impression, only the winter solstice and the Dragon Boat Festival will eat mutton. In the 16 years of business in Xuzhou, Zhang Bin and his family have also been used to drinking two or three times a week of mutton soup. A must -have arrangement.

Entering the 700 -year -old sheep Tangyuan Minfu Garden Store, the right hand side is a large pot with a diameter of 2.2 meters boiled lamb soup. Chinese cooking master Wang Xianli introduced that boiling lamb soup needs to use a whole sheep, the bottom layer is sheep bone, the middle layer is sheep head, and the top is lamb. During the cooking process, the lamb can be removed according to different cookedness, making different dishes, and eating sheep in Sanfu Tian. You have to eat meat and soup.

"On July 16th, the first day of the head, our store deliberately held the Fusheng Festival to open a drinking ceremony. From then on, there were more passenger flows. From entering August 12th, 800 members have been added." Seven hundred years old Liang Shan, the director of Yangfang Museum Minfu Garden Store.

"Faced with the impact of the epidemic in the catering industry, the Peng Zu Fulfu Festival can also play the role of the industry's recovery, and at the same time, it can also promote the concept of healthy diet." Said Feng Enyuan, Honorary Vice President of the Chinese Culinary Association.

In 2009, Xuzhou was awarded the honorary title of "Township of China Four Food"; in 2016, Xuzhou Fuyang Food Culminated was rated as the fourth batch of provincial non -heritage projects; in 2021, Xuzhou Fuyang Foods were selected into the national intangible cultural heritage Representative list. "The Fascin Festival can continue to do it. We must have cultural heritage support. Fusheng's customs are selected as the" national "non -heritage list is affirmation of Xuzhou cuisine. We will continue to work hard in the direction of creating a world food capital." Xuzhou Yin Jiankui, an investigator of the Municipal Bureau of Commerce, said.

Xinhua Daily · Jiaojiao Reporter Chen Tong Zhao Yiyang Intern Zhang Junzhe

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