Youpu is accused of discriminating against women?Brand customer service claims that related products have long been suspended for sale

Jimu Journalist Kang Xuyang

On August 28, a video released by a netizen in Dalian, Liaoning showed that a Youpu Ai Ai Baby Wet Wipes sold in offline supermarkets say "Children's temper is quite strong, affirmed the inherited mother" slogan. The brand discriminates against women. On August 30, Jimu Journalists did not see the wet towel at Youpu's online flagship store. The brand customer service claimed that the product had already been discontinued, and the online and offline sales had been discontinued.

Recently, the slogans of Yuexian and half a box of fields have also been accused of insulting and discriminating women, and related brands have said that they will no longer use the copy.

Maternal and baby brands are accused of discriminating against women

On August 28, a video released by a netizen showed that a pack of Youpu Aipai infantiles from the supermarket shelves has no fragrant wet wipes. The packaging says "The child has a strong temper and must be inherited mother."

Copy of Youpu Ai Wet Scarf

After the video was released, heated discussions. As of the press release, nearly 10,000 comments have been released and were reproduced and discussed by multiple social platforms. Netizens have followed up with the brand that the brand "while earning women's money, slandering women", "not respecting women", "stigmatized women" and so on.

The information of Tianyancha shows that Youpu Ai is a brand of Dalian Opai Technology Co., Ltd., which specializes in wet towels, baby wet towels, sterilized wet towels, facial washing towels, kitchen wet towels, baby moisturizing paper and other products. The company also includes a number of maternal and infant daily necessities brands such as Opai, Sani, and Petter.

On August 30, Jimu Journalists saw in the flagship store of Youpu Love Line that only a dozen wet towels were on sale, and the infant wet towels with "children's temper very big, must be inherited mother" slogan were not seen. Essence The official customer service of the flagship store said that the infant wet towel has been discontinued, and it has not been sold online before, and the offline store will no longer be sold. Subsequently, the reporter repeatedly called the company's customer service hotline, and no one answered.

Netizens who posted a video said that this wet towel was taken after seeing it on July 22, but when his phone contacted the official customer service, the other party said, "This product has not been released for a long time. After new products, this product has not been gone. "This product is gone." The reporter searched and found that many netizens have posted this wet scarf copy in the past two years.

Vulgar advertisements are spit out by netizens

Jimu Journalists noticed that in the past week, many brands have been exposed to the suspicion of advertising and discrimination against women.

Recently, Yuexian posted an advertisement on the official account. The copywriting wrote "Fishing Fairy Fairy, Waiting for" "Throwing a Fresh Girl", "Fishing Little Fairy Fairy", etc., and bring it with The topic of "fishing". It was questioned by many netizens who were vulgar and disrespectful. Some netizens pointed out that the copywriting was not properly deleted in the advertising comment area.

Yuexian Living Copy

On the afternoon of August 24th, Yuexian's official account issued an apology statement saying that the recent release of improper content that disrespects women has brought discomfort and emotional damage to consumers. Seriously handle account operations and reviewers.

On the same day, some bloggers showed a hand -made coffee coffee sold by the coffee brand half -box. The packaging bag said "Every mother in the workplace is sorry for the children."

Half -box copywriting

In this regard, the official customer service of the half -box field said that the original intention was to work hard in the workplace in order to give the children more good conditions. Sometimes because of overtime and business trips, they could not accompany the child more. I wanted to use this sentence to highlight the great motherly love Essence It also said that netizens thought that this sentence was controversial because the starting point was different: one starting point was to give children more companionship, and the other was that the mother in the workplace did not give more companionship in order to give the child a better future. "I'm sorry" the greatness of motherly love.

The brand said that the brand starting point is different from what customers see. The slogan is posted on Friday coffee bags. I hope that the mother can accompany the child on the weekend. No longer use this copy.

However, the apology and explanation of the above brands, netizens do not buy it. On the social platform, netizens have posted the above brands with posts, and said that they would not buy it again.

Advertising copywriting rollover is not uncommon

The phenomenon of well -known brand advertising copywriting is common. Even if there is a lesson in front, many brands still have risks.

Earlier, Wei Long publicly apologized and announced the rectification due to the words "Is the matter" and "thief" printed on the packaging; "A equipment that allows women to lie easily and win the workplace" and other content, eventually fined 876,700 yuan for publishing illegal advertisements.

Lawyer Xia Hailong, Shanghai Shenlun Law Firm, said that the nature of commercial advertising determines that it must be based on the eyeballs of bloggers, so the inevitable methods such as one language and Lenovo are inevitable in advertising terms. There is no objective definition standard for advertising vulgar and reasonable. It depends on whether its advertising content violates the relevant provisions of the Advertising Law. "In the current Internet era, related words have been widely used in the daily communication of netizens. It is highly entertaining. The definition of vulgar marketing is also difficult. Commercial behavior under the market economy is already active. In the face of commercial advertising consumers, consumers should maintain rationality rationality. You can choose different products through your own purchase behavior. "

(The pictures are network screenshots)

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