How to "get new" in Zhejiang rural tourism?Experts suggest that planning and operation integration

Hangzhou Yuhang Mountain Scenery. Shi Hang Photo

Hangzhou Yuhang Mountain Scenery. Shi Hang Photo

The innovative path of high -quality development of rural tourism. Recently, the high -quality development discussions of rural tourism in Zhejiang Province were held in Hangzhou. At the meeting, many experts and scholars in the cultural travel industry contributed to the "how rural tourism developed in the post -epidemic era".

In recent years, under the guidance of the "August 8th Strategy", under the promotion of the strategy of comprehensive rural rejuvenation, Zhejiang rural tourism has gone out of the development path from rural tourism to rural leisure to rural residence, realizing the beautiful ecology to a beautiful economy, To the wonderful butterfly changes in the happy life, outline the picture from the first wealth to the rich to share the rich.

However, under the influence of the epidemic, the lack of development of rural tourism in Zhejiang is also exposed. For example, if the product supply is not rich, the quality is not high, the whole village operating capacity is not strong, and the exploration of the common prosperity is insufficient. Most rural tourism development also stays in relying on relevant resources, industries, markets, and scenic spots for single -point development and construction, and lacks system integration and in -depth operations.

Cultural tourism experts visited the village in Yuhang Mountain, Hangzhou. Photo Conferring in Zhejiang Provincial Culture and Tourism Department

How to make up for the shortcomings of the current development of the village tourism and promote its higher quality development in the post -epidemic era?

In the view of Xiao Ge, former deputy inspector of the Zhejiang Provincial Tourism Bureau, at present, tourism has basically formed a trend of surrounding, autonomous self -driving self -driving, leisure, and small groups. In the future, rural tourism will become the main way of leisure vacation.

"The current rural tourism is fragmented and monomerized, and it has not formed aggregation. Even if it is done well, no matter how delicate, it is limited to the driving effect of rural revitalization." In the end, it should be guided and supported through policy to form a popular rural tourist resort and high -end rural clubs, forming block and band -shaped rural tourism destinations.

Li Hong, an expert in Zhejiang Cultural and Tourism Think Tank and former director of the Hangzhou Tourism Commission, also believes that the development of rural tourism needs to become a piece of film, and at the same time, it cannot ignore the role of the scenic area. "If rural tourism requires sufficient passenger flow, it must rely on the scenic area to drive."

Cultural tourism experts visit non -heritage workshops. Photo Conferring in Zhejiang Provincial Culture and Tourism Department

In order to promote the high -quality development of rural tourism, he suggested that in the process of existing existing stocking and incremental increase in Zhejiang, the planning and operation should be preceded so that it should be highly integrated with the plan. At the same time, it is necessary to do a good job of market analysis and clarify what groups of rural tourism customers and how their consumption level is.

In the past, most of the rural tourism development in Zhejiang relied on tourists in the Yangtze River Delta region. Due to the influence of the previous epidemic, cross -provincial tourism interrupted, foreign tourists could not travel to Zhejiang, which led to rural tourism and landslides in many places in Zhejiang.

How to break the question? The vice president of the Zhejiang Branch of the China News Agency strictly suggested that Zhejiang Rural Tourism should adhere to the double cycle in the future. Tourism products for the foreign tourist market must be available for the local tourist market.

In addition, he believes that rural tourism must not be split with the city. In terms of industrial planning, it can create a "rural version" of high -frequency scenes such as fitness and health, instead of simply consumer green mountains and green mountains.

Chen Ronggao, Minister of the Ministry of Rural Revitalization of Zhejiang Provincial Advisory Committee, paid attention to the problem of talent demand for rural tourism development. "As an important carrier for rural tourism development, problems such as industrial hollow, employment aging, and desertification of resources currently have problems in rural areas."

Therefore, Chen Rong has appealed that the countryside must be revitalized, and the tourism industry must develop steadily. Young people need to work hard, and they also need the help of old and middle -aged and middle -aged people.

Rui Hong, deputy director of the Zhejiang Provincial Department of Culture and Tourism and Deputy Secretary of the Party Group, revealed in the symposium that in order to better promote the high -quality development of rural tourism, Zhejiang will implement the "Wanhu Farmers Tourism Plan" and guide rural collective economic organizations. Effectively integrate resources such as idle homesteads, vacant real estate, mountain forest farmland, revitalize rural stock assets, fully excavate rural diversified values, and introduce social capital in continuous planning. Condition.

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