The Ultraman Card competition is packaged into sports events?Students and parents are carefully "routine"!

Future Network, Beijing, August 30 (Reporter Zhang Bingqing) "At present, there are restrictions on the amount of minors to buy Ultramanca. Only when adults agree, they will sell cards to their children. "On August 29th, in the 4th floor flagship store in Beijing Shuangjing R & F Plaza, the staff in the card shop during the visit of the network reporter said.

In the future, reporters noticed that because they have not yet started, there are many minors and children in the store, and many elementary school students who are around 10 years of age hold a few books of Ultramanca.

A few days ago, some media reports that a parent in Beijing spent 2 million yuan to draw cards for children. The news appeared on Weibo hot search immediately. Later, on August 29th, the card tour responded that "there is no such parent in theory". The historical customer unit price does not exceed 300 yuan. If the purchase amount of 2 million in the news is calculated, it is necessary to buy 6,666 times.

In Beijing Shuangjing R & F Plaza 4th Floor Card Tour Flagship Store. Photo by Zhang Bingqing, a future reporter Zhang Bingqing

Small cards are controversial, primary school students are "crazy"

The most conspicuous position in the card shop is filled with various Ultraman IP cards, the card is translucent, and the poker card size. The front is Ultraman or monster image. , Defense value, nirvana, card serial number, level and other information.

Parents at the scene told future network reporters that the Altmanca cards with both social functions were very popular among children. A parent said, "Who has a rare index ZR card (Reporter Note: The general card background cannot move, the background of the ZR card will move, and the background is very cool.) It also means more popular. "

From SR to SSR, from flash cards, transparent cards to classic version, luxury version, legendary version, black diamond version ... new social password Ultramanca is endless. In the future, the reporter in the Kakou store saw that a primary school student directly started two sets of cards and exchanged it with his companions. Then he took out his own card book to start the game.

"The Ultraman card is the same as a blind box. I don't know what cards are before tearing the bag. They are random. Some versions can find the number of rare cards in the card bag in the official strategy." Introduced to Future Network reporters that buying these cards to participate in the competition.

The price of these cards is generally low, cheap 1-2 yuan, slightly more expensive 20-30 yuan. IP co -branded models, rare models are high prices or out of stock. They need to be exchanged with others, or buy on second -hand platforms.

Many elementary school students around the age of 10 are holding several books of Ultramanca. Photo by Zhang Bingqing, a future reporter Zhang Bingqing

However, the primary school student told reporters that if he wants to participate in the competition, he has to buy a card, draw a card first, and gather a card. "At least 40 cards, the higher your card is, the more powerful the card.

In addition, many children gathered in front of each competition, and wanted to wait for their peers to win the card after winning the game.

The children's stuck hero duel series events are not spontaneous card exchange competitions, but are organized by organizational nationwide.

In the future, the reporter learned that the card tour hero duel series events are created by Card Tour Animation. The region covers all parts of the country, including store certification, tournaments, SP competitions, regional openings, national awards, national championships and other multi -threaded series. The event.

According to the official declaration of Card Tour, since the second half of 2020, the card tour hero duel series events have held 142 games in 134 cities across the country. One of the card game events.

According to the Southern Newspaper Report, on July 24 this year, the 2022 Card Tour Cup Hero Division National Grand Prix (Juvenile Group) started in Guangzhou. The Olympic champion Tian Liang also presented awards to the champion.

Combat card games become sports events?

According to the company's inspection information, Card You Anime is a production and sales company specializing in anime derivatives. Anime cards, the sales network is located in 31 provinces and regions across the country, of which the Ultraman card has a market share of more than 90%.

It is reported that this event is a conventional and professional -based replacement card game event organized by the leading brand card tour of the Chinese card industry. The 14 -year -old player and the general -purpose event are mainly held in the face of players over 14 years old.

Many elementary school students are buying cards in the 4th floor flagship store in Beijing Shuangjing R & F Plaza. Photo by Zhang Bingqing, a future reporter Zhang Bingqing

Some insiders admit that the Ultraman card is sold in the form of "blind box", which increases the difficulty of hitting high levels or scarce cards. Coupled with the fiery replacement card game events, it can even drive the enthusiasm of children to buy. It is equivalent to using the game to drive sales and open up the sales full chain. There are rare cards to attract attention before, and after the competition follows up, it gradually sticks to users.

The in -depth report of the Caitong Securities Recharge Card Industry pointed out that this random experience similar to the "blind box" not only stimulates the player's desire to buy, but also the scarcity and randomness of the card have further stimulated the purchase behavior of the player. At the same time, some ultra -scarce cards in the second -hand market have also continuously increased the purchases of players on the purchase of the card bags, and the intensive organization of offline events has greatly extended the social attributes of the card. Among them, the "super scarce card" "High combat effectiveness" further stimulated players' desire for ultra -scarce cards. According to media reports, on July 24 this year, the 2022 Card Tour Cup Hero Division National Grand Prix (Juvenile Group) champion and Shenyang player Lu Junyi also won the "Sports Spirit Award" specially set up in the competition. The brand spokesperson of Kayou Animation, Olympic champion Tian Liang also appeared in the stadium to cheer for the players: "I hope the players can carry forward the sports spirit of competitive sports. While prove strength and compete for glory, they can also laugh at winning or losing and enjoying the competition."

Mr. Song, the parent of Haidian, admitted to the future reporter that can it be packed into a sports competition as a sports competition? It's really confusing.

Many parents are actually doubting this. "Now the Ministry of Education mathematics competition, e -sports competitions are not allowed to do it. How can you play games?"

In this regard, Wang Zhen, a professor of litigation and law of the Chinese University of Political Science and Law, said in an interview with Future Network reporters that if it is a sports event, will the Carton Company hold the relevant approval procedures for sports events? According to the "Notice on the Administrative Measures for the National Competition of Elementary and Middle School Students (Trial)" issued by the Ministry of Education's General Office of the Ministry of Education "(Trial) (Tuji Hall [2018] No. 9, hereinafter referred to as the" Administrative Measures "), it is clear that The national competition for young people shall be approved by the relevant authorities.

"And what is the value goal of holding this card competition? What can you finally improve the comprehensive quality of young people? Even if this competition is compared with e -sports, the object of e -sports is not based on teenagers. The main object of the style card game competition is definitely the main target, both in the form of form and the competition goals that do not match the teenager development. "Wang Zhen said frankly.

"Competitions for adolescents cannot be arbitrarily organized by the enterprise. They must be approved by the relevant authorities. If they are not approved by the relevant authorities, they can contain commercial properties and deviate from the purpose of their competition." Wang Zhenhui said, regardless of whether Is it a national event or a regional event? If it is a nationwide event, it is necessary to get the approval of the central authority. If it is the main body of primary and secondary school students, then the Ministry of Education needs to be approved by the Ministry of Education. If it is a sports competition, it may still be approved by the General Administration of Sports.

In addition, in the future, reporters from the Ministry of Education to the General Office of the Ministry of Education on the announcement of the national competition for primary and secondary school students in the 2021-2022 academic year, and did not retrieve the filing information of the card tour hero duel.

A few days ago, the China Education News published an article, "The Drops the Card of the Youth, Harm Harm" stated that it has become a cards such as Ultraman, which has become the "social password" of young people, and the savvy calculation of merchants hidden behind it, which can easily add to young people. At the same time, this article also urged relevant management departments to strengthen supervision, not only to supervise the price of merchant card sales, but also prohibit minors from participating in offline card battle games in order to prevent young people from adding cards from the root cause. Point your spear head to the right -fire card game event.

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