"Children have a lot of temper, must be inherited mother"? Wet towel advertising is controversial, and the company is recalling the product

Future Network, Beijing, August 30th (Reporter Wang Junwei) Recently, a netizen in Dalian, Liaoning posted a video saying that Youpu's wet towel advertisement word reads "the child is very strong, and he is definitely a hereditary mother." Essence

In this regard, the brand customer service staff said that the product was removed in February, and the company is currently recalling the product, and the company has issued an apology statement to consumers through various sales platforms.

Video screenshot

According to the Communist Party of China, a netizen in Dalian, Liaoning released a video showing that a infant and young man's mouthless wet wipes produced by Dalian Opai Technology Co., Ltd., the product advertisement reads, "The child has a strong temper, and he must be inherited. "Many netizens expressed questioning and dissatisfaction with Youpu's wet towel advertising words, and believed that there was a suspicion of discriminating against women. This incident caused heated discussions.

In this regard, in the future, a reporter from the Internet interviewed Youpu Ai Ai staff. Customer service staff said that the original intention of the advertising words of infant -free wet wet wet wet towel in infants and young children is actually to express the child's hard work during the growth of the child. This understanding, but did not expect such a great controversy.

In addition, the customer service staff also introduced that the product of infant -free wet towels has been discontinued in February this year. The company is currently actively contacted dealers for product recalls. E -commerce platforms have been removed from the shelves. In the incident, the company official has issued an apology statement to consumers through various sales platforms.

Recently, companies such as Junlebao Yuexian, half -boxed coffee to Youpu love wet towels, and women such as women Yanjie and Tea Yan Yue color have all exposed news that advertising promotion content has been criticized. Some netizens believe that the advertisements of these companies are "not amazing to say", or it may be a promotional technique to attract the public's attention and achieve brand propaganda purpose.

Earlier, Zhang Guohua, president of the China Advertising Association, said in an interview with the media that for advertising companies, it should be noted that creative planning and copywriting design are not more attractive, the more strange, and the better. It is necessary to consider social ethics and morality, and we cannot violate public order and customs.

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