Wangyue Tan | Shandong "Story Exchange" in the circle

□ Li Zhen Shao Fangchao

In the past two months, the news of the "three ten major" actions of 16 cities in Shandong in the circle of friends, from time to time, appeared on the hot list and became a explosion.

Positive energy, surging. Through "Shandong is good this year, the results of the reform have indeed appeared", "The Yellow River era is here", "new changes in Shandong, Qilu new weather" and other messages, it is not difficult to see the praise of the changes in Shandong, affirmation of Shandong development, and tomorrow's tomorrow's development of Shandong tomorrow Hope.

A string of fresh and full news fruit, hanging fruit on the mainstream of Shandong mainstream media "Walking on the New Bureau" theme promotion. Although the forms are different, the taste is consistent -closely linked to Shandong's innovation and promoting the "top ten innovations" The "top ten industries" and "top ten expansion of domestic demand" gathered the powerful forces and vigorous vitality of "walking in front and opening a new bureau".

In the current public opinion field, two words are often mentioned: one is "post -truth", which is mostly manifested as an excess position, but the fact is not enough; the other is "fragmentation". Not comprehensive. In this situation, the ability to actively set the agenda has become a key ability. If you are still used to "asking questions", we "answers", and follow the logical rhythm of others, it is inevitable to fall into passive.

This time in Shandong's "walking in front and opening a new bureau", an interview of the "Fighting in the New Bureau" is an agenda setting case of "fighting active", which is to guide innovation of public opinion that pushes the bow and release information at a critical moment. Hundreds of interview sites, tens of thousands of reports ... In a stable and continuous posture, it is constructed that it belongs to Shandong's own propaganda logic and rhythm. Such information disclosure is sufficient, the data is credible, the case is real, and the evaluation and effect are positive.

Singing the main theme and growing positive energy. In recent years, Shandong has not worked hard. For example, in the past year alone, 221 provincial press release activities were held. Each provincial press conference in Shandong watched the average number of live broadcasts of about 1.27 million, and the number of live broadcasts was 260 million people throughout the year, and more than 120 Douyin short videos rushed to the same city hot search. Seize the opportunity, grasp the rhythm, release the first time, respond as soon as possible, and explain the first time, providing the public with a table with a table with good flavors and fragrance.

In the final analysis, the positive energy to achieve large flow is to persist in the people's supremacy. It is contained in the masses and users in my heart. From content production to dissemination, they all use the needs of the masses, like or not, or promise not to promise as a measure. It is necessary to follow the laws of time communication, adhere to quality first, effect first, and promote all -round innovation such as concepts, content, means, and institutional mechanism. It is necessary to allow "incremental reforms" and "stock reform" to advance together, coordinate the integration of communication systems and integration of organizations, and build a editing and distribution process that adapts to the production of merging media. It is necessary to highlight the construction and innovation of the means of communication, and boldly use new technologies, new mechanisms, and new models to maximize and optimize publicity effects.

In the new era, there are no wonderful stories. The vivid practice of the 100 million Qilu children provided a steady stream of living water for the Shandong story.

Tell the wonderful story wonderful, let the positive energy achieve a large flow, and the cultural propaganda and innovation in Shandong is full of expectations.

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