Zheng'an: Enjoy the "honey" of the guitar industry chain

Since the establishment of Zheng'an Guitar Industrial Park for two years, it has insisted on replenishing chain and strong chain to expand chain, forming a unique guitar park brand and product brand.

Yufeng Musical Instrument (Zheng'an) Co., Ltd., who entered Zhengan Guitar Industrial Park, is in the workshop and employees to look at Euckerry, who has just "released" from the production line. This is a Taiwanese -funded enterprise. Go all over the world. "We use advanced management and technology to empower the quality of the product, so that the world knows that it is right to buy a guitar." Liu Chongen said that he chose to settle in Zheng'an. broad.

Zheng'an Guitar Industrial Park has always adhered to the advancement of the entire industrial chain. During the investment promotion process, upstream and downstream companies have a layout, gathered more than 100 companies. For manufacturers such as wood, piano strings, knobs and other manufacturers in the upstream industries, they have carried out targeted and precise investment, and introduced 11 companies. "All accessories needed by enterprise production can provide enterprises in the park." Liu Chongen said.

Most of the guitar currently produced by Zheng'an Guitar Industrial Park uses superior wood, such as spruce, roses, etc. These materials are basically relying on imports, and the materials are scarce, and the purchase channels are difficult.

Guizhou Zhengnatasha Musical Instrument Manufacturing Co., Ltd. uses bamboo as a raw material and uses special setting and carbonization treatment to make all bamboo guitar, which solves the problem of single guitar raw materials and imports. "The whole bamboo guitar, the body, neck, and piano heads we are developing independently are made of bamboo. Because of the unique toughness of bamboo, the low and medium frequency sound quality of 'whole bamboo guitar' is very good, and the pop -up sound is transparent." Guizhou Li Qiwang, the person in charge of Zheng Annatasha Musical Instrument Manufacturing Co., Ltd. "The diameter of Nanzhu is large and the growth cycle is short. Generally, it can be made in 3 to 5 years. The raw materials are sufficient. The use of bamboo to produce guitar solves the problem of importing raw materials."

At present, the park's guitar manufacturers have increased to 52, achieving 6 million guitar annual production, 56 guitar independent brands, 288 guitar intellectual property patents. Multiple countries and regions. As of the end of 2021, Zheng'an Guitar Industrial Park has driven nearly 9,000 employment and a monthly income of nearly 4,000 yuan, of which more than 6,000 relocated people have achieved stable income.

While holding the main business of guitar manufacturing, the county vigorously develops guitar -related cultural industries, incorporates guitar training, interpretation performances, guitar culture festivals, guitar museums, etc. into the park, developing guitar tourism derivatives, creating a guitar tourism line, and continuously enhanced the improvement of guitar tourism. The level of the guitar festival and exhibition enables the guitar industry, guitar culture, and guitar tourism to develop simultaneously. Among them, the Rhythmic Musical Instrument Company and Qianmeng Musical Instrument Company led the establishment of a guitar brand promotion center to carry out all -round packaging and planning of the guitar culture. Through real -time organizational events, training and performances, they were committed to building Zheng'an into a guitar education talent training base.

Tianyuan Musical Instrument Sales Company, which settled in the park in February this year, is a small and micro enterprise. It mainly promotes Zheng'an guitar culture based on online live sales and teaching. The person in charge of the company told reporters that since the operation of April this year, the company has cooperated with manufacturers such as Huacheng Musical Instruments, Shengya Musical Instruments, and Point Musical Instruments, and online and offline sales have reached 1.6 million yuan.

The music bar in the guitar opened this year was established by Guizhou Zheng'an Guitar Instrument Co., Ltd. to promote the guitar style culture. The music bar uses music friends, while showing the sales of guitar and guitar culture, attracting many young people to visit. Since its opening, the annual operating income of the bar is around 22 yuan.

By continuously innovating in the aspects of live sales, logistics distribution, cultural services, guitar tourism and other aspects, optimizing services, more than 40 live broadcast points of the Zheng'an Guitar Industrial Park incubation e -commerce, and developing 12 logistics distribution. As of the end of 2021, there were 115 cultural enterprises in the park, and operating income in 2021 reached 4 billion yuan. (Reporter Chen Ying)

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