Xinhua Viewpoint ｜ New business leadership leading tourism new fashion

Summer has always been the annual "highlight" of the parent -child travel market. The supply side and the demand side are exerting force to promote the vigorous trend of the tourism market. In the summer of this year, the Ctrip study sector launched hundreds of parent -child and research tourism products, and the number of products was 1.7 times that of 2019.

The "2022 Summer Parent -Child Tour Report" released by Ctrip shows that the "half -wall rivers" of the "post -80s" parents occupy the parent -child tour market. Parent -child tourism is becoming a new growth point in the domestic tourism market, and it has also promoted the changes in the supply chain.

In the past year, the study tour has become a new hot spot in the tourism market after the "double reduction". Different types of camp education products set up for various hobbies and characteristics are enriching the industry ecology where research tourism is enriched. Unlike the open, theme, parent -child companionship, most of the camp education is mainly closed "independent camps", which not only solves the problem of the baby's baby's baby with the baby, but also improves the child's cooperation in team cooperation, communication and coordination and other aspects. Comprehensive ability.

In recent years, close -range, short -term, high -frequency cities and surrounding "micro -vacation" products have risen rapidly. Theme parks, rural homestays, "hotels+scenic spots" self -driving tour are all popular choices.

In general, the new highlights of the revitalization of cultural tourism and the expansion of consumption are frequent. On the one hand, the reflection of the diversified and upgrading of national leisure consumption; on the other hand, the transformation and upgrading of tourism enterprises to gradually build a personalized and customized tourism service system result.

Reporter: Zhang Mengjie Cen Zhianlian Wang Xiang

Reporter: Wu Han

Dubbing: Wan Rongji

Production

[Editor in charge: Wu Yongling]

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