North Guo's scenery is infinitely good. Longjiang has strong tourism power 丨 for ten years

Launched the five major summer tourism cities, the top ten theme tourism products, 25 must -visit places, 30 outdoor camping sites, 100 self -driving tour routes, 13 cities with special foods ... This summer, Heilongjiang Provincial Culture and Tourism Department The theme of "Dream of the Cool Longjiang in the North" has continuously enriched the supply of cultural tourism products and provided various choices for tourists.

Since the 18th National Congress of the Communist Party of China, General Secretary Xi Jinping has traveled to the land of Longjiang Two times to inspect and investigate, and paint the blueprint for the development of Heilongjiang. In particular, the "Green Water and Green Mountains are Jinshan Yinshan, and the snowy and snowy are also the golden mountains and silver mountains." In the past ten years, the cultural and tourism system of Heilongjiang Province has always remembered the entrustment of General Secretary Xi Jinping to accelerate the reform and development of the tourism industry. From the top -level design to the scale of the cultural tourism industry; from building a Longjiang cultural tourism brand to continuously regulating the order of the cultural tourism market, the "good scenery of the North country in Heilongjiang" has become more and more popular.

Strengthen the top -level design

Establish a joint conference system for tourism work in the province, set up a special class to promote the high -quality development of the tourism economy, and introduce policy documents such as the "Implementation Opinions on Accelerating the Development of the Ice and Snow Industry" ... The provincial government attaches great importance to and the top -level system design.

In the past ten years, the Heilongjiang Provincial Party Committee and the Provincial Government have attached great importance to the construction of strong tourism development and strong tourism provinces. They have taken "strong tourism provinces" as one of the important strategies for the construction of "six strong provinces". Quality, standardization of governance, and maximizing benefits have taken a solid step.

The relevant person in charge of the Heilongjiang Provincial Department of Culture and Tourism said that in recent years, Heilongjiang has set up a joint meeting system for the provincial tourism work work with the general convener of the provincial government to coordinate and coordinate the development of the tourism industry in the province. Introduced the "Implementation Opinions on Accelerating the Development of the Ice and Snow Tourism Industry", "Opinions on Promoting the Transformation and Upgrade of Tourism Products", "Opinions on the Development of Tourism Construction of Tourism and Tourism", etc., and cooperated with the United Nations World Tourism Organization Tourism Development General Plan (2020-2030) "" Heilongjiang Province Ice and Snow Tourism Industry Development Plan (2020-2030) ", formulate opinions on active culture and tourism consumption, and tourist reward measures for tourism agencies, etc., and promote the tourism industry at a high level. develop.

Since 2018, Heilongjiang Province has also held the provincial tourism industry development conference for many years. The relevant person in charge of the Heilongjiang Provincial Department of Culture and Tourism said: "Once a meeting and a city." Harbin, Yichun, Heihe, Mudanjiang and other undertaking tourism infrastructure and public service systems have greatly changed, and the overall level of economic and social development Improvement, the effect of the comprehensive effect is prominent. The Travel Development Conference has become an effective platform for exchanges and cooperation, win -win sharing in the tourism industry, and an important window for showing the achievements of Longjiang Cultural Tourism and economic and social development.

In addition, Heilongjiang also actively improves cross -regional and cross -departmental tourism law enforcement cooperation mechanisms, jointly carried out special rectification actions such as prominent problems in the winter tourism market, and increased the crackdown on illegal and illegal operations; The responsibility of tourism production safety has not occurred in the province for many years. In particular, the "compensation before compensation" of the Heilongjiang Tourism Integrity Fund has been comprehensively promoted to solve the worries of tourists.

In recent years, due to the impact of the epidemic, the tourism industry has been impacted. Heilongjiang solidly do a good job of helping enterprises in the tourism industry, and accelerate the implementation of policies such as the "Hundred Cities and Hundred Districts" Culture and Tourism Consumption Activities of Heilongjiang Province. Issuing tourist consumer coupons, launching the scenic spot ticket discounts, and consumer season activities, etc., mobilize and stimulate consumer potential. Strengthen the coordination with financial institutions, increase the support of inclusive financial, and promote the steady recovery of the tourism industry.

Plasticize the Longjiang brand

At the Harbin Taiping International Airport, the aircraft on the runway frequently took off and land, the waiting hall was crowded, the tourism flow and business flow were superimposed, and the popularity of Longjiang tourism became more and more popular. Since July, Harbin Airport has reached more than 45,000 passengers every day. On July 30, a single -day passenger throughput exceeded 50,000.

The unique climate and ecological resources of the Great Forest, Great Wetland, Great Lakes, Great River, Grand River, Grand River, and Great Farmland have become the first choice for foreign tourists to avoid summer heat.

Recently, Zheng Yueguo from Beijing led a team of 15 RVs to camping at the Arctic Village of Mohe. Everyone was deeply attracted by the beauty in front of them, and was moved by the intimate service of the camp. "Hydropower piles, public wifi, shower rooms, etc. are all available. I did not expect that there was such a good camp at the northernmost tip of the motherland to give people the feelings of guests." Zheng Yueguo said.

The summer is cool and the winter is frozen. As the first province of China's modern ice and snow tourism industry, it is 7 months in winter and an average annual snowfall 30 to 40 mm. The overwhelming heavy snow dressed the entire Heilongjiang into the ice and snow fairy tale kingdom. From the Arctic Mohe to Snow Township, China, from Dongji to Harbin Harbin, it presents the beautiful scenery of "Thousands of Miles Frozen, Thousands of Miles Snow Drifting".

Guo Yanhai, Director of the Promotion and Marketing Department of Heilongjiang Provincial Culture and Tourism Department, introduced that in recent years, Heilongjiang has surrounded the four seasons of the four seasons of "the crown of ice and snow, the summer resort of the summer, the spring, the spring of the northern country", Through online and offline, new media and traditional media, brands and products, majors and industries, "please come in" and "go global", and abroad and overseas, continue to polish Longjiang tourism brands, and promote the tourism industry in all aspects develop. Industry upgrade

Harbin Poor Park, Lin Haixueyuan Forest Train, Suifenhe Sino -Russian self -driving camping site ... In the past 5 years, more than 400 key cultural tourism projects in Heilongjiang Province have been built. There are nearly 10,000 industrial markets with a total of nearly 50,000. "Drunk Mei Longjiang G331 Border Road", Golden Ancient Post Road Construction, Eastern Wetland Tourism Alliance and other regional iconic projects have been accelerated, and the global tourism pattern has gradually formed.

Data show that at present, there are 4 national national tourism demonstration zones in Heilongjiang, 402 A -level tourist scenic spots, 841 travel agencies, and 155 hotels above. 134.509 billion yuan.

In 2022, Heilongjiang selected 117 cultural tourism industry key projects, with a total investment of 12.5 billion yuan. According to reports, the next step, Heilongjiang will introduce the implementation rules for the implementation of the "Several Support Policies and Measures of the Investment Promotion of Cultural Tourism Industry in Heilongjiang Province" to accelerate the construction of a pilot city in the national culture and tourism consumption of Harbin, Mudanjiang, Qiqihar, and create a number of national and provincial night articles. Travel consumer gathering area.

The rapid development of the tourism industry has also attracted many migrant workers to return to their hometown for employment and entrepreneurship. At the beginning of 2020, Li Yunxiang, who had been in his hometown for 29 years, gave up his annual salary of one million yuan. He returned to Hengdao Hezi from Jiangsu Province and served as the general manager of Hengdao Hezi Cultural and Business Travel Group Corporation in Hailin City. With many years of work experience in scenic spots, Li Yunxiang led the team to create the Qili Ecological Folk Village. "The tourism resources in my hometown are too rich, and we are here to do so." Li Yunxiang said.

Chen Zhe, deputy minister of the Propaganda Department of Heilongjiang Provincial Party Committee, secretary of the Party Group and Director of the Provincial Department of Culture and Tourism, said that in the future, Heilongjiang will accelerate the development of prosperous and prosperous frontiers, improve the level of public cultural services, adhere to the overall development positioning of the whole region, optimize the tourism space of the whole region, Structure, improve the first degree of ecological tourism, improve the functions of tourism service, create a livable and suitable tourism brand, and enhance the new image of "the good scenery of the North country in Heilongjiang". (Author: Li Hong; Editor: Yang Shuo)

- END -