Haifeng accompanimental candlelight concert ancient city night Weiyang multi -Qingdao night tour stimulates consumer vitality

At night, various attractions in Qingdao are still lively: May Fourth Plaza, Olympic Lan Center Light Show staged in turn, attracting countless tourists to stop watching, drone performances, cruise ships to sea, big screen Qingdao special light show; Zhongshan Road 3D naked eyes Under the big screen, the head is crowded. Under the blessing of science and technology, the century -old "old street" is rejuvenated; the Qingdao International Beer Festival venue, tourists from various places watch performances, exhibitions, drink beer, taste seafood barbecue, etc. In a warm atmosphere ...

As a well -known tourist city, Qingdao has a variety of charm, and various tourism formats such as marine tourism, red tourism, industrial tourism, and cultural tourism attract a large number of tourists. After visiting the scenic area during the day, tourists are incorporated into the city's fireworks at night, and they linger in every corner of the city.

Qingdao Haichang Polar Park launched a night show Lu Haodong Photo

Sea breeze blowing charming night

In the evening, the people of Qingdao's major seawater are crowded, and tourists set up a tent to meet the night. At the first sea bath, a number of beach bars were on light, sitting on the beach, tourists blowing the sea breeze, and the pleasant beach music relaxed the body and mind. The seawater bath in the old man in Laoshan District opened the physical bookstore to the beach to create a romance that is unique to Qingdao. At night, the bright lights of the bookstore became a beautiful landscape of the old man in the seawater bath. The scent of scholars facing the sea breeze, and tourists experience the infiltration of knowledge here.

As a provincial -level night culture and tourism consumption agglomeration area in Shandong Province, Qingdao Haichang Polar Park has continuously optimized the regional night environment and atmosphere. By increasing the derivative experience products, it meets the needs of tourists' night tour.

"This summer, we launched the whale and strange night -time limited event in July to August, including the theme activities such as the Polar Bear Corps, Starlight Food Market, Jellyfish Bar, Marine Circus, Hot Dance Samba, Polar Light Show, etc. The night of Qingdao Haichang Polar Park is even more exciting. "According to Liu Ruifei, director of the brand director of Qingdao Haichang Polar Park, on the night of the Qixi Festival on August 5th, the" Sound '"You Heart" Whale "Shengai Love" deep -sea candlelight concert, Attracted many tourists to check in. Ms. Wang, a tourist in Jinan, said: "Listening to the concert in Ocean Park is a special experience. The atmosphere is strong. It is really romantic."

According to reports, from July to August, Qingdao Haichang Polar Park is expected to receive more than 1.2 million tourists. The night products of the park alone are expected to earn more than 8 million yuan and the overall income is about 150 million yuan. The cumulative revenue of supermarkets and restaurants will exceed 250 million yuan.

Plastic brand creates a "night" state

Recently, Qingdao has launched a large number of special tourism activities, and the number of tourists has also increased significantly.

"I feel that this activity is very concerned, and there are a lot of tourists. We go to Haiquan Bay during the day and visit the ancient city at night. I feel that the architecture is very historic, with special snacks, tourism group gifts, and other Qingdao characteristics." Zhao Hai said.

In this summer, Jimo Ancient City "Yue Mo Mo · Night Ancient City -Beautiful Night Ancient City, together with the future" Night Economic Theme event, this event is more than 70 days. After the pilot block, the series of activities organized by the night economy will be the 4th. During the event, Jimo Ancient City will absorb millions of tourists and meet the normalization needs of citizens tourists at night culture and entertainment.

As a cultural city with a history of 1436, Jimo Ancient City has actively innovated and explored in recent years, relying on trendy amusement, food wine, boutique hotels, Wenwan reading and other formats to stimulate new vitality. In 2021, Jimo Ancient City was selected as a national night culture and tourism consumer agglomeration area. Jimo District has introduced support policies, integrating advantageous resources, actively propagating and creating potential, continuously improving services, shaping brands, and innovating the "night" state, and promoting urban consumption file upgrades. Today, the night economy has become a new engine of Jimo District to build urban brands, promote industrial integration, and promote consumption upgrade.

Fangte's Dream Kingdom, located in the Yangdao Chengyang District, is equally exciting at night economy. Recently, the park has launched activities such as fireworks, aurora shows, floats, Douyin Challenge, keynote performing arts, and outside the park.

According to Ye Fengqin, the person in charge of Qingdao Fang Special Dream Kingdom Pin, from July to August, the number of tourists is expected to reach about 250,000, and the night revenue is expected to reach 40 million yuan.

Festive hot beer fragrance

From the symphony to the street barbecue, the Qingdao night economy includes a variety of forms and covers multiple types of people. In order to highlight its own characteristics, the characteristic IP of Qingdao Beer has continuously developed, and Qingdao has held the Qingdao International Beer Festival in the summer for many years to promote development and light up the Qingdao night economy.

"This time I have come to Qingdao for about a week. Just when we met the Brewery Festival, we played a fun at the Beer Festival. It was very cool to participate in interaction, drink beer, and taste various seafood barbecue." Ms. Liu from Xinjiang said.

Once a meeting, to do a city. The meaning of the Qingdao International Beer Festival has surpassed the meaning of the festival itself, becoming a symbol of open vitality, and profoundly incorporated into the city's style and citizens' lives. The beer festival event aims to "deeply digging beer culture and promote the economic development of Qingdao Night". Focusing on the transformation and upgrading of digital cultural brigades, it will newly create the IP of the Yuan -Universe Beer Festival, help the high -quality development of the cultural tourism industry, and enhance the reputation of the Laoshan area. Spend.

According to Sun Xiaowen, deputy director of the Culture and Tourism Bureau of Laoshan District, during the Brewery Festival, the main cultural and tourism enterprises in Laoshan District in Qingdao received 1.419 million tourists, an increase of 67.6%year -on -year, and the tourism revenue was 67.431 million yuan, an increase of 48.5%year -on -year. Brewery City has received more than 300,000 tourists, and various online activities have participated in the audience with a total of 38 million people, effectively achieving the two -way driving of festival activities and global tourism. During this Beer Festival, the "one section of a 10,000 shops" in the West Coast New Area of ​​Qingdao showed its results. 1.39 million people participated in beer carnival, and the total exposure of various platforms and media at all levels was more than 1.6 billion times. Simultaneous opening of the Sino -German Ecological Park to eliminate Xia Wenjin Zhou, Starlight Island Carnival, Mangrove Ocean Lights and Shadow Carnival, Haiqing Town Beishang Street "Xiayi Island" Consumer Festival, etc. The attractions of the blocks and tourist attractions borrowed the power to make the night economy of the new district have a beer fragrance. The closure rate of the hotel in the West Coast New District increased by 45%month -on -month, and the "Golden Beach Beer City Digital RMB Consumption Tounted" was distributed, which directly drove consumer income of more than 30 million yuan.

The continuous enrichment of night tourism has lighted the night economy. In 2021, the top ten cities in the Chinese city's night economic influence were ranked third in Zhongqingdao Gaogao. From the bustling night markets to the dazzling large scenic spots, Qingdao night's economy is full of energy. (Author: Zheng Qianman China Tourism News reporter Xiao Xiangbo; Editor: Yang Shuo)

- END -