Bright night 丨 Hongxing District, Changsha City -Harmonious Movement of Harmony and Tranquility

(On the evening of August 27th, the people of Dezin Cultural and Creative Market in Changsha were crowded and lively.

Hunan Daily All -Media Reporter Ouyang Qian

【District Business Card】

The Hongxing District of Changsha City has Dudesqin City Plaza, Fuxing Xingguang Tiandi, Gao Xingguang Tiandi, Provincial Botanical Garden, Yuhua Feifu Hall, Youyou Town and many other red landmarks. It has 15 commercial streets such as non -heritage cultural markets, Huayue City Puff Street, Menghe Plaza, Starlight Bazaar and 18,000 commercial outlets.

The neighborhood business was extremely rich at night, and more than 80 % of the merchants in the area opened at night, about half of them after 22 o'clock. The total number of merchants at night was about 14,000, and the operating area reached 0.72 square kilometers. Among them, there are more than 7,000 cultural specialty merchants at night, accounting for more than 50%of the number, covering a rich night tour system such as "night tour", "night reading", "night entertainment", "night banquet", "night purchase". The Hongxing District of Changsha was selected as the second batch of national night culture and tourism consumption agglomeration.

【District Experience】

Read a city and feel her night. The blooming neon lights, street lights, and lights like colorful flames splashed into the world, lighting up the beauty of the city.

The Red Star District of Yuhua District, Changsha City in the night has "A side" and "B side", just like two sides of a record, interpreting different rhythm music. The "living status" of Changsha people is often in such a diverse conversion.

The noise of "A face": "No tide and not spend money"

"No tide and not spend money", this is a song of singer Lin Junjie. This sentence is also a true portrayal of the Red Star District. Sand painting, divination, perfume allocation, small tavern ... young people have brought new formats, attracting more young people.

The light white screen, the sound of the sand. In the back lanes of the Hongxing District De Siqin Plaza, the post -95s sand painter Zeng Tingting held a punch sand in his left hand, his fingers were loose, and the fine sand was diarrhea like flowing water. Pushing, a pair of smart eyes jumping suddenly ... Zeng Tingting painted faster and faster, and the sand seemed to stick magic on her hands. From time to time on the painting board, beautiful women soldiers, love evening pavilion, Pig Page and other patterns appeared.

If you spend 35 yuan, you can experience half an hour and one -on -one guidance. "The sand painting market is relatively small. After deciding to practice the stalls in the summer vacation, I compared many night markets and finally chose Red Star." Zeng Tingting introduced.

A table, a black desktop, a dark yellow light in the dark night. Luo Jiahao's head has a long, sharp black hat, wearing a black robe. His booth reads: Tarot divination.

Luo Jiahao loved psychology since he was a child and learned Tarot divination. "Either divination and constellations, just the pursuit of pursuit and purchase of psychological comfort." He has been setting up for a year in Desqin, and has been in contact with young couples to ask about love fortunes. student.

Most of the time, Luo Jiahao plays the role of listeners. "Tarot divination cannot solve any problems, but maybe give everyone a chance to talk," he said.

A street separated from Desqin is the star and earth of reunion. The 200 -meter alley is distributed in more than 10 bar taverns.

"The understanding and preferences of young people's understanding and preferences of wine culture are changing. In the past, in the bar, it was lively and stimulated by the wine. Zhe is the founder of Le Liang Bar, who was engaged in the catering industry, and she looked at the tavern.

In the past two years, the epidemic has a great impact on the tavern, and Li Zhe is also exploring the "drainage" method. "We will regularly invite Internet celebrities and head masters to experience the hotel to experience the customer group to the greatest extent." In her opinion, the Weizheng economy has gradually become a new trend of market consumption, and she is confident in the future.

When visiting the night market, how can you "buy and buy". Compared with traditional night markets, interaction is stronger here. Buy flowers, handmade flowers woven with different colors; do nails, do not have to wait an hour, but pay for the nails after buying; pick perfume, you can prepare the taste according to your preference ...

"Have you seen it? Each stall owner caters to young people to varying degrees, respects their personalized needs, and allows them to have room for themselves. Perhaps this is the fundamental reason why Hongxing blocks attract young people." According to the relevant person in charge of the District Culture Tourism and Sports Bureau. The tranquility of "B Face": 24 hours a bookstore to light up a lamp for you

There are not only fireworks in the night of Hongxing District, but also scent of books.

Desqin Bookstore is the first 24 -hour bookstore in our province. Relying on the cultural space of the bookstore, this bookstore that does not snore day and night also shows another look of Changsha Night Life.

Through the noisy mall, take the elevator slowly down. The bookstore wrapped in solid wood seems to be isolated from the outside of the outside world. Books that exude ink fragrance, plus the rich and mellow coffee flavor in the air, have a unique taste here.

De Siqin's 24 -hour bookstore is no longer a traditional format, but has created scenarios such as celebrity study, foreign document area, cultural corridor, coffee bar, and creative market. Different areas, people who meet different needs.

Young people like to study while drinking coffee; people who are pursuing trendy art can enjoy various art exhibitions here and look for inspiration from various ideas; parents with children, children's districts are their first choice.

Destin's 24 -hour bookstore never avoids the problem of commercialization, but its layout is not disgusted. Yang Wenjie, who graduated from the University of Central South Forestry University of Forestry, is currently preparing for the postgraduate entrance examination for the second time. This summer, he spent most of his time. "After all, eating and drinking water is just needed for readers."

Here is also the "distribution center" of the intersection and exchange of views. In the overall operation of the bookstore, Desqin is more inclined to platform -oriented services, facing urban people, and providing composite cultural content including reading, activities, social, business, roadshow, etc.

Director Gao Xixi, female poet Yu Xiuhua, and designer Sun Jiayi and other cultural experts came here to share and communicate with readers. Popular authors such as Hu Xinyu, Shen Yulun, and Lu Sihao also came here to host new bookmark sales activities. Similar activities have been held over 800.

Here we also created its own cultural brand column with "Desiqin 8pm" as the core. At the same time as the urban lifestyle provides a foothold, it also provides young people with a platform for innovation, creativity and entrepreneurship.

"The bookstore also launched an immersive drama at night to construct the event that the reader can participate in the drama. Let the readers tell their stories and treat the bookstore as the healing self -shelter. . "The person in charge of Desqin brand operation introduced.

"We hope to rely on the cultural space of the bookstore to build a nightlife cultural rejuvenation campaign for Changsha." Since the opening in June 2015, Desqin's 24 -hour bookstore annual service readers have more than 1.7 million readers, which has gradually become a modern urban person to change lifestyle changes in lifestyle changes. important part.

【Tips】

Night entertainment: Walaoli Music Paper, Le Liang Bar, Chunli and Vajrayana, Tiansheng Children's Culture City, CGV Theater, Hengdian Cinema, Poly Cinema, etc.

Night banquet: Yang Yuxing's century -old brand name, Peng Kitchen Changsha old brand, Yunnan · Yunshui Cream, TGS Tiggus and other brand restaurants, classic Hunan dishes such as chopped pepper fish head, pepper fried meat, cultural and creative markets, non -heritage markets and other fireworks Night markets, non -heritage foods such as black classic, light core cakes, Xiangxiang baked cakes, as well as tea Yan Yue color, Mo Mo dim sum bureau, fruit, and Shengxiang Pavilion and other local online celebrities.

Night stay: Seattle Windem, Herbeska, Rongcheng Garden, Xinyuan White Swan, Provence and so on.

Night purchases: Desiqin's four seasons, the world's starry world, the high -rise star light heaven, the high -end shopping centers such as the Gao Xingguang, and the Backgammon Gaoxingcheng Tiandi, Backgammon Supermarket, Yonghui Supermarket, and Hema Market.

(Published in Hunan Daily, August 30, 2022, 05 version)

[Responsible editor: Wang Yaobing]

[Source: Hunan Daily · New Hunan Client]

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