Summer tourism "boom" helps the market to recover heating up and heat up

Tourists are playing in Zhougongshan Scenic Area

Tourists in Mengdingshan Scenic Area

Tourists are leisure in the Moon Lake Scenic Area

In the summer vacation of this year, due to high temperature weather, our city has become a preferred place for tourists from all over the country. The city's cultural tourism market is hot, and the "parent -child tour" and "research tour" are rich in formats.

Behind this, it is inseparable from a series of cultural tourism activities carefully prepared by our city and a summer discount package.

Summer tourism continues to help the tourism market recover

During the summer vacation, high temperatures are unbearable, and hiding in the forest for summer heat is probably the best way to cool down. The city's Bifeng Gorge Scenic Area, Zhougongshan Scenic Area, Mengdingshan Scenic Area, Wanggang Ping Scenic Area, Viacusan Scenic Area, Mengjin City Scenic Area, Long Canggou Scenic Area and other "Mori" are scenic spots suitable for the summer. Footprints.

On August 27th, on Saturday, while on vacation, some citizens tourists drove along the newly built "Rainbow Road" and went to Zhougongshan Tourist Scenic Area to avoid the summer. At noon, near the Temple of Shantu Gong Temple, vehicles that were full of licenses along the line. The citizen tourists opened the door, and the moment they got off the bus, they called out: "It's too cool!"

Summer vacation is also a good time to cultivate parent -child relationships, and "parent -child travel" came into being.

Walking on the forest trails, many citizens have started the vacation model, some put on small tables and chairs to start picnic, some blow the cool breeze chat ... Looking at it, mainly parent -child travel. "Very cool and good scenery. You can see the scenery of the city in the mountains. The only disadvantage is that the road is a bit narrow." Ms. Zhou said that after playing here, she also planned to go to Zhougongshan Hot Spring.

The reporter noticed that due to the coolness of the mountain, around 4 pm, citizens still went up the mountain to cool.

After a day, in the Moon Lake Scenic Area of ​​Mingshan District, after a rain, the coolness struck. Many parents take their children to stroll in the scenic area. "Grasp the tail of the summer vacation, take children to play, and explain the knowledge of tea culture and other knowledge to the children during the game, hoping to gain something during the trip," said Chen Tianhua.

During the summer vacation, some parents also sent their children to the summer camp and started research tour. Ya'an Cultural Tourism has abundant resources. Under the leadership of Guangzhou, Dalian and other places, and local children, under the leadership of the local brand "Panda Westward Journey", they entered the study of scenic spots such as Bifengxia and Mengdingshan to study in the middle school. According to Panda West Journey Research instructor, this summer has opened more than 10 research travel in Ya'an this summer.

While the hot summer swimming, it also drove the economic growth of the cultural tourism industry. In the first half of this year, the city's tourism market was better than the average level of the province.

The event is colorful to enhance the popularity of the cultural tourism market

Behind the hot summer tour, it is inseparable from a series of activities prepared by the city's cultural and sports tourism department in the first half of the year.

Before the summer vacation, in accordance with the requirements of the Municipal Party Committee and the Municipal Government on focusing on practical results, differentiated promotion attractions and lines, and increasing parent -child tourism and research line promotion, the Municipal Cultural and Sports and Sports Bureau took the lead in "Sichuan -Chongqing family relatives, come to Ya's" Mori 'breathing "as" breathing "as" breathing "as" breathing ". Themes, in Chongqing's promotion in the cultural tourism industry, centralized project signing, traveler's discussions, online celebrity punch -in road shows, photography exhibitions, "eat Chongqing hot pot, drink Yazang tea" and media publicity, especially in Chongqing District Hongya Cave, Jiefangbei, Three Gorges Plaza, Liziba, Chongqing North Station, organized 300 actors to carry out 6 street flashing road shows such as tea skills, ethnic song and dancing, etc., with a total time of 180 minutes, attracting tens of thousands of people to participate. Promote 6 games through the Internet anchor, with a total number of clicks exceeding 6 million times.

In August of this year, in order to drive consumption growth, integrate cultural tourism resources, enrich business products, and weaken the background of the ticket background of the epidemic prevention and control and weaken the ticket background of the scenic area, the city launched the "Ya'an Tourism Card" to allow citizens to share the development of the cultural tourism industry. On the day of the official release of "Ya'an Tourism One Card", the city adopted a variety of forms such as live broadcast, aerial photography, posters, short videos, etc., to carry out publicity publicity, and to achieve the live broadcast of 700,000 people to participate in the conference.

Ya'an is the scientific discovery of the world's first giant panda. Our city has planned the "I love giant panda" series of theme research practice activities, "I love giant panda" thinking map selection activities, "Hello, city mascot" Lucky fan solicitation activities, giant panda "Ya Ya" and "An An" birthday party, creating the world's first series of panda cure music digital collections and other online and offline events, so that "Ya Ya" and "An An" became Ya'an's star panda, cultivated one Catching loyal fans and increasing the influence of "panda watching Ya'an", and also expanded the impact of the Ya'an Giant Panda to explore the influence of tourism. Among them, at the giant panda "Ya Ya" and "An An" birthday party, released "Ya" and "An An" growth videos and digital collections. The guests gave Ya'an theme Chinese painting, Chinese Yaquan and postal maps, panda writers, panda scholars, The most beautiful patrol guards gathered and shared. The atmosphere at the event was warm and highlights. The online media such as CCTV and Xinhua News Agency on the scene of the clouds were broadcast live. On the same day, more than 1 million people watched it, and the number of comments reached more than 5,000. The real -world animation short film of "An An" has read more than 59,000 times, and the network reproduces tens of thousands. On the day, the event was reprinted by AFP and Kyodo News. The global reading volume exceeded 1 million, and the total number of views of more than 1.5 million people once again realized the "going global" of Ya'an elements. Central, provincial, and municipal media such as the Central Radio and Television Station, CCTV News Client, People's Daily Overseas Network, and "Sichuan Observation" published the content of the day of the day. Learn the strong country platform to launch "Ya Ya" and "An An" three years old! Watch the panda immersed in cakes ", and board the homepage of the Grand Panda Channel. International online and Chinese reports and other media have fully tapped" Following Panda Ya'an "and" Ya'an Create the First City of Grand Panda National Park "to publicize the highlights. Further introduce the characteristics of Ya'an. In addition, the Municipal Cultural and Sports Tourism Bureau made full use of new media such as WeChat, Weibo, Toutiao, Douyin and other new media to carry out the promotion and marketing of Ya'an Cultural Tourism. As of now, WeChat has released 410 tweets in our city, with a total playback volume of more than 2.426 million times. ; In the second quarter, 1030 Weibo were released, with a total of 5.54 million readings, 10,107 new fans, and 2,464 interaction (re -evaluation), which strongly launched the city's cultural travel business card.

Reporter Dai Fuli

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