Meihekou: a beautiful life in the new era of cultural tourism fuca

In the summer of this year, the northeast star Xiaocheng Meikou was "out of the circle".

As of August 28, Meihekou City received a total of 14.8995 million tourists inside and outside the domain, an increase of 61.68%year -on -year; the comprehensive tourism revenue of tourism was 6.328 billion yuan, an increase of 48.1%year -on -year;

Northeast Night City and Hailong Lake Scenic Area have become "Internet celebrities" punch -in, and the Internet heat has risen rapidly. Since this year, it has received 3.6872 million tourists and 3.278 million people.

Since its operation on July 6, the total number of tourists has exceeded 2.4966 million, and the number of people entering the park has exceeded 130,000 a day;

Native

In recent years, Meihekou City has closely combined the full chain of food, accommodation, travel, travel, and entertainment. Innovative use of participation in interactive and immersive experience has stimulated consumer vitality, so that this Northeast Town, which is only 2179 square kilometers, "winds and water rises", for a while, for a while, for a moment The "new benchmark" of the development of cultural tourism has become a "magic weapon" that attracts tourists.

Dazzling "out of the circle"

Pick up the phenomenon of plum river mouth

In the midsummer season, the breeze brushed the lake, the wild duck or the lake of the parade, or the inhabiting forest, a beautiful scene of the harmonious coexistence of people and nature. Hailong Lake has become a good place for local people to relax, and it has also become the first stop of "punching in" tourists inside and outside Jilin Province to Meihekou.

As the only IP story line in the Northeast with the IP story line, Mei Xiaoyang Guanghuahai swayed, providing a immersive light show experience for citizens who came to visit.

Establish a careful, lean and exquisite concept, and strive to create a good environment for the people, livable, livable, Yile, and Yiyi to better meet the people's longing for a better life.

Meihekou aims to implement, exerts, and move forward.

The splashing water festival, singer grand prize, beer festival ... When you come to Meihekou, it is beyond the wonderful continuous of tourists.

From the pilot to the gorgeous turn of the demonstration, from the head to the model, from the end of hard work to the rise, Meihekou has built a city, potential, and building platforms. The speed of surpassing is constantly refreshing.

"Jilin Meikou is too hot. In the past two years, the water has risen, and frequently stood to the C position." A netizen commented like this, and some experts in the literary travel industry admitted that the growth rate of Meihekou's tourism should be regarded as the number one country in the country. Essence

New experience

Draw a good Meihekou mode map

"I have a strong sense of participation and a warm atmosphere, it is really hilarious!" Although a tourist from Harbin was soaked, he still forgot about the carnival in the exciting DJ music. In his words, the northeast splash festival held by Meihekou was too "fierce".

In fact, this "fierceness" is the drunkenness in participation, the release of passion, and behind it is the precise pulse of the Meihekou Municipal Party Committee and the Municipal Government's leadership on the global tourism strategy, closely around the "one master, six doubles" high -quality development strategy. Actively integrate into the Eastern Tourism Line, effectively fulfill good natural ecological value, vigorously cultivate new formats and new models of cultural and creative industries, and seek positioning in the province's development pattern, and develop in the strategy of revitalizing the Northeast.

On the sightseeing car, he took the breeze, swimming in Hailong Lake in the cruise ship, and the flower and sea in the small train ... Especially under the leadership of the government, the summer and summer festivals, beer festivals, water splashing festivals, concerts, etc., became one of the one to attract tourists outside the country. Zhang another shiny business card.

"What should I do if the number of tourists rises? In fact, this is a subject. When the number of tourists has not risen, we cultivate the market; now the market has cultivated, and the number of tourists has increased significantly. Continuous development. "At the 2022 Tourism Work Conference held recently, the main leaders of the Meihekou Municipal Party Committee thoughtfully thoughtfully thought.

Face -to -face problem

Draw the speed map of Meihekou

What should I do if the supporting facilities of a city cannot keep up with rapid development?

Since the end of July, the tourism of Meihekou City has continued to heat up, and tourists have exceeded the limit, forming a difficult situation in bed. There are even some negative comments on the Internet. In response to this phenomenon, Meihekou City faces the problem and competes for time to solve the time.

Do not avoid the problem when you encounter a problem. On August 11, the Secretary of the Meihekou Municipal Party Committee organized a special meeting to reflect on the negative impact of cities caused by high issues such as hotel prices.

To this end, the Meihekou Municipal Party Committee and Municipal Government immediately launched the "Civilized Service Month of the Beautiful Tourism City" event. The tourism service center, the marketing bureau, the public security bureau, the Health and Health Bureau, the development and reform and other departments link to guide the accommodation enterprises to regulate the operation through measures such as "price reporting, conference conversation, issuance initiative, comprehensive improvement, and public commitment". A total of 249 hotels and hotels were conducted in a large inspection to find 87 problems such as high price, false reporting price, unsuccessful monitoring, and irregular disinfection records. 66 on -site rectifications. Stop business and rectify 5. At the same time, the city's accommodation industry has made public commitments to the society, clearly marked, and operate integrity, and jointly maintain the healthy and harmonious development of the tourism market in Meihekou. Compared to before rectification, the hotel price of hotels decreased by 63%year -on -year.

In order to enrich the supply of the market, Meihekou City further revitalizes the amount of memory resources, transforms and builds the "Meihe Family" city inns, and builds a "tourism health center" with nearly a thousand beds; Cheng Cheng's "city homestay"; accelerating the construction of hotels, Meihe Art Hotel and Hotels at the Waterfront opened in early August and early September, respectively. The increase of 2,000 beds above the above measures will greatly alleviate the pressure of tourism and accommodation.

What should I do if there is another room? Mei Xiaoye and Hailong Lake Tent Camp have provided tourists with affordable or free tents for many years. The Tourism Association prepares emergency tents in indoor venues such as sports parks and international conference exhibition centers, which can be used for emergency check -in for 1250 tourists.

A few days ago, the "Meihe Family" City Inn, which was built in only 12 days, ushered in the first batch of 111 tourists to stay on the day of opening. A Changchun tourist said, "It's too intimate, the price is very affordable, so I want to stay a few more days."

Serving

Draw the charm map of Meihekou

Improving the public security system and creating the most satisfactory cities that make tourists feel comfortable in the mood are the latest goals proposed by Meihekou. In addition to vigorously rectifying accommodation housing prices, Meihekou also improves the quality of tourism services in many ways, promotes the sustainable and high -quality development of the tourism industry, and allows tourists to experience a real sense of happiness.

Solving the problem of accommodation and housing is only to cure the standard. The key to cure is to improve the reception capacity. On the one hand, it is planned to form a state -owned company and cooperate with real estate companies. By purchasing commercial housing, renting private houses, and rebuilding existing houses, 1,000 sets of "Meihe Family" urban inn will be put into use in May 1st next year, which can increase the bed 5,000. On the other hand, actively plan and plan to build more than 10 star hotels.

In order to allow tourists to be satisfied and comfortable, set up a special class of market price supervision, uniformly organize and coordinate the city's price inspection, and urge catering merchants to mark the price yard. At the same time, the "Hundred Famous Stores" selection activities of the catering industry will be carried out to create food brands.

Enjoy consumption and benefit the people. Set up temporary hypermarkets in popular scenic spots such as Hailong Lake and Northeast Northeast, and issue promotion coupons to guide tourism consumption. In the core areas such as People's Park and Kangmei Avenue, all the supporting facilities such as catering and playing are set up, and the tourism atmosphere in the region is becoming stronger.

In response to the "Banner E Spring City Banner Move Jilin" activities, comprehensively update the city taxi as Hongqi New Energy Vehicle, purchase 200 new energy buses, and advocate green travel and bus travel.

The "full -chain service" carefully created by Meihekou's "full -chain service" carefully created by Meihekou has undoubtedly become an important promoter for the high -quality development of tourism.

Knowing it is clear, the more you do.

Deepen the construction of the whole region and fully empower high -quality development. The small goal of Meihekou showed the city's feelings: let tourists "come and don't want to leave, and want to come."

Li Yang

Source: People's Daily Online

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