Up to 100,000 yuan bonus!Dianshan Tea issued a solicitation order to the world!

The tea began in the Tang Dynasty and flourished in the Song Dynasty. It has a history of more than 1,200 years. The tea used by Zhao Pan'er tea in "Menghua Record" is the mountain tea. The phrase "If the tea soup is fragrant and far away, the person who can naturally be appreciated, why don't you care whether it comes from the Royal Tea Garden or from the bank of Qiantang Mountain." At that time, Mr. Lu Yu came to the mountains and wrote the "Tea Scripture", which gave the cultural connotation of tea.

"Dianshan Tea" invites global creators to taste the taste of tea, and the rhyme of tea.

From now on, the virtual spokesperson of the trainer of the tea brand, the Slogan of the Shanha Tea Brand (Slogan), and the Shan Tea Packaging Design Collection Campaign will be officially launched!

The rich award is already in place, and the activity method quickly understands ~

The solicitation event was guided by the Propaganda Department of the Yuhang District Committee of the Communist Party of China. The event is widely solicited worldwide with creative design solutions, and individuals and organizations who love, support and care for the tea brand can participate in submission.

Revles and review time

Start time: August 30, 2022

The deadline: September 20, 2022 (This deadline is the submission time of the document, and the overdue will not be qualified.)

Specify mailbox: [email protected]

Online preliminary evaluation: At the end of September 2022, each selected 12-15 packaging design works to enter the final trial; the association will use telephone notification to inform the participants. The design packaging works must be provided by the packaging of the packaging before October 10th and sent to it Yuhang District Tanshan Tea Industry Association, the second floor of Jiangnan Tea Market, No. 230, Tianshan West Road, Hangzhou, Zip Code: 311122, Tel: 0571-89186658.

On -site review: On October 15, 2022, the expert group will be invited to evaluate the packaging design. The results of the award will be announced and notified the winners in the relevant media.

Solicit

1. Call for Virtual spokesperson for traditions of Tea Mountain Tea

(1) Requirements for soliciting works

1. The design works should be located around the brand positioning of the tea, which fully combines cultural heritage and brand development. It is facing the future, novelty, and clear themes. It has strong social appeal and cultural leadership, and can be widely recognized by domestic and international community.

2. The design works should be iconic, and the characteristics and cultural heritage of mountain tea should be highlighted, which is in line with the public aesthetics. The works can be comics, anime, semi -realistic, virtual human and other images. Applying works must be original, and they have not been published in any form before, nor do they belong to public works. If the liability for infringement is constituted, the contribution is responsible for itself. The application works should be positive and solemn, giving a refreshing feeling. The design manuscript must be attached to the creative description of documentation, including design ideas, creativity and concepts, etc., about 300 words.

3. The content of the submission includes the design drawing, creative description, creative concept, size explanation, renderings, etc. (the design diagram, the effect map should contain front, side, back). The design drawing of the work can adopt plane design, three -dimensional modeling and other methods, and supports hand -painted manuscripts, photos, JPG, PSD, AI and other formats. The resolution should be above 300DPI.

4. The collection of works must be submitted to the designated mailbox of this collection event with the creative ideas, concepts and meanings of the creative ideas, concepts and meanings of the work in Chinese or English in the "Registration Form".

5. When submitting the information of the work, it must be named after the form of "Solidation of the Mountain Tea Brand Virtual Spokesperson+Name+Mobile Number". Once the work is submitted, it will not be returned.

(2) Award settings

◆ 1 gold award work, each prize of RMB 100,000, awarding a certificate.

◆ Two Silver Awards works, each bonus of RMB 20,000, awarded the award -winning certificate.

◆ 3 bronze awards, each prize of RMB 10,000, awarding a certificate.

The above bonuses are all pre -tax amounts. The winners should pay taxes in accordance with the laws and regulations of the relevant countries (including but not limited to the People's Republic of China) and related regions.

2. Slogan Slogan (Slogan) collection

(1) Requirements for soliciting works

1. The theme is clear, rich in connotation, and unique creativity, which can fully reflect the cultural heritage of tea. The content is positive, which is in line with the core values ​​of socialism and promotes positive energy.

2. Refinement, easy to understand, easy to spread, memory and divergence. The main language in the slogan is Chinese, which can be designed in Chinese and English, but does not accept a single English slogan.

3. When submitting the work, the standard Slogan and standard Slogan ink draft should be submitted at the same time. The file should be. Jpg format, the resolution is not less than 300dpi (pixel/inch), the size does not exceed 5m, and the submitted design document is being submitted. Attach the design concept;

4. The submitted slogan should be original. Once any plagiarism is verified, the cooperation is immediately terminated, and all the legal consequences brought by the submitters are assumed.

5. If the submitted works need to be paired with the font, the font map must be provided with a vector graph file. The design scheme should consider the surrounding VI design development and cultural and creative product development.

6. When submitting the work, it must be named after the form of "Shan Tea Brand Slogan+Name+Mobile Number". The work will not be refunded once the work is submitted.

7. The collection of works must be submitted to the designated email of the collection event in the "Requesting Letter Letter" in Chinese or English to fill in the creative ideas, ideas and meanings of the work in Chinese or English. 8. The relevant rights and rights of their copyrights and use rights that are finally adopted are owned by the ownership of their copyrights and use rights, and they have the right to modify and deepen the design of the work. The recruiter no longer enjoys any rights related to the copyright of the work.

(2) Award settings

◆ 1 gold award work, each prize of RMB 30,000, awarding a certificate.

◆ Two Silver Awards works, each bonus of RMB 10,000, awarded the award -winning certificate.

◆ 3 bronze prizes, each prize of RMB 2,000, awarded the award -winning certificate.

The above bonuses are all pre -tax amounts. The winners should pay taxes in accordance with the laws and regulations of the relevant countries (including but not limited to the People's Republic of China) and related regions.

Third, Tianshan tea packaging design collection

(1) Requirements for soliciting works

1. The works are in line with the principles of energy -saving, low -carbon, green, renewable, etc. adapting to sustainable development; it is in line with the theme of millennium Zen tea culture to convey the value of the brand value of the mountain tea, which can reflect the unique cultural attributes of the product and the mood of Zen tea; the work The overall material, shape, color, and pattern can have unique innovation, so as to better convey the connotation of the tea brand.

2. The specifications for participating works require that the single packaging specifications include conventional specifications (based on net content as the standard, including three gears such as 250 grams, 125 grams, 62.5 grams), and include suitable market demand for various market segments, fast networks, fast networks Small specifications packaging (less than 50 grams of a single) in the market demand for the marketing and tourism commemorative products. The packaging design works require the internal and external sets. Geographical signs protection products and other signs. (see attached)

3. Packaging works are submitted to the electronic draft of the work according to the requirements of the format. Participating units or individuals submit a design draft (3D effect picture, JPEG format, 2m -3M), indicating that the type of packaging products (currently the tea series of tea series includes curly green tea, black tea, matcha tea, Longjing tea, etc.), sent to the specified designated Email (if the size of the electronic file is more than 20m, it can be carved or paid by the U disk).

4. The collection of works must be submitted to the designated mailbox of this collection event with the creative ideas, concepts and meanings of the creative ideas, concepts and meanings of the work in Chinese or English in the "Registration Form".

5. The relevant rights and rights of their copyrights and use rights that are finally adopted will be owned by the organizer and the right to use their rights to the organizer and enjoy the right to modify and deepen the work. The recruiter no longer enjoys any rights related to the copyright of the work.

(2) Award settings

◆ 1 gold award work, each prize of RMB 100,000, awarding a certificate.

◆ Two Silver Awards works, each bonus of RMB 20,000, awarded the award -winning certificate.

◆ 3 bronze awards, each prize of RMB 10,000, awarding a certificate.

The above bonuses are all pre -tax amounts. The winners should pay taxes in accordance with the laws and regulations of the relevant countries (including but not limited to the People's Republic of China) and related regions.

Special statement

The event was hosted by the Yuhang District Tea Leading Group. All the award -winning works were owned by the leadership group. The leading group had the right to modify the winning works. The winners had the obligation to assist the leading group to further modify the shortlisted works. In addition to paying the winners in accordance with the announcement of this collection announcement, the organizing committee will no longer pay other compensation and expenses.

The final determination of the virtual spokesperson of the Tanshan Tea brand must be approved by the event organizing committee. The leading group has the right to decide that the third party may use any form, any media and any technical sign. Its use includes but is not limited to:

The promotion activities, production or sales of the relevant departments of Yuhang District or their licensed third -party organizations or information, cultural education projects, and any activities related to the publicity of Zhejiang Province; production, printing, television broadcasting or media interactive publicity; In the promotion of television broadcasting, the promotion of rights broadcasters, and market activities promoted by its commercial partners, as well as the use of related authorized projects.

All submission to the leading group of this event is deemed to have accepted all the terms of this collection notice. Any doubt about this rule, the leading team reserves the right to interpret.

Office of the Leading Group for Leadership Group, Yuhang District, Yuhang District, Hangzhou

August 29, 2022

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