Director of Ganzi Cultural and Tourism Bureau: Perform the knight story on the Silk Road

Speaking of the description of the knights in martial arts novels, most readers have built a picture from their minds: a bucket of buckets and half -covered, and a sword and a sword walking.

On June 16th, Liu Hong, the "Internet Red Director" of Ganzi Prefecture, Sichuan, "Xiao Ao Jianghu Video" again appeared on Weibo and Douyin Hot Search. At present, this series of videos have been released in three episodes. In the video, Director Liu Hong wore Douyao, dressed in a strong dress, paddling bamboo rafts, swimming in the lake, horses, beautiful scenery, and handsome appearance, which satisfied all the imagination of Xia Ke. Netizens said in the comment area, "It's a pity that you don't go to the costume drama. It's a pity that you kill some small fresh meat" "God, isn't this a knight in Jin Yong's writing?"

The location of this series of videos is marked by Wuxuhai, Kowloon County. Friends who like to watch martial arts and television may not be unfamiliar with here. The place where Zhao Liying and Wang Yibo starred in the costume drama "There is Emerald" is here.

In addition, in order to thoroughly implement the spirit of the twelfth party congress in Sichuan Province, further release the potential of tourism consumption, and promote the continuous recovery of consumption. From June 16, 2022, Ganzi State Scenic Area has launched preferential policies to implement ticket semi -price discounts on domestic and foreign tourists.

The scenic spots that have released preferential policies include Hailou Glacier Forest Park, Daocheng Yading, Kangding Mugaco, Kangding Muya Holy Land, Luding Bridge, Danbajiazhai Tibetan Village, Daofu Boga Park, Daofu Yala Snow Mountain, All the scenic spots that collect and sell tickets such as Litong Ancient Town, Batang Degou, Dege Yinjingyuan, Yanzigou, etc.

Ganzi Miyuki

According to the Ganzi Prefecture Cultural and Tourism Bureau, from now on (June 16, 2022) to September 30, 2022, a half -price policy for domestic and foreign tourists will be implemented; from now on (June 16, 2022) to September 2022 On the 30th, the full ticket policy was implemented for students (including international students, including international students, holding a student ID); from now on (June 16, 2022) to December 31, 2022, medical staff (including foreign medical staff, holding a work permit), and a work permit) Tourists who have obtained "Tianfu British Talents" and "Gongga Yingcai" implement tickets for free tickets; this preferential policy and other preferential policies of the scenic area do not repeatedly enjoy, and they are implemented with the best preferential policies.

The Ganzi Prefecture Cultural and Tourism Bureau reminded that tourists in Sichuan -Chongqing region are in order to check the health code and the schedule cards in an orderly manner; tourists outside the province will implement the unified policy of "entering the Sichuan is inspected" in Sichuan Province. ; Visitors in risks are classified and controlled by class A and B (please pay attention to the "Sichuan Disease Control Health Tips"); tourists entering the state must fill in the small program for "return to Ganzi Prefecture" in a timely manner.

Gongga Mountain

Lun

On the evening of the 16th, the reporter interviewed Liu Hong, director of the Ganzi Culture, Radio, Film and Television Tourism Bureau.

Reporter: We paid attention to you recently posted a series of videos on the Douyin platform to endorse your hometown and get a lot of netizens. They all say that you are the "most handsome director". of?

Liu Hong: Because in the Internet era, our previous communication marketing model is more traditional. We used to do publicity and marketing to a certain city. A hotel called some travel agencies, travel vendors, and media over. We decentralized the promotional video. At that time, the amount of communication was small, and it would not cause a great response in the market. It would be more intuitive to attract everyone to travel to Ganzi. The Internet, especially the new media, we feel that their communication volume is very large, so we plan to get involved in the Internet, especially the platform of Douyin. Its audience is very wide. The video time is also relatively short, very intuitive, and has a sense of picture. Then we combine the regional culture and tourism of our side to make a video. Everyone likes this model. So we choose to promote Ganzi on the short video platform of Douyin.

Conch

Yanzigou

Reporter: Do you have any difficulties in your hometown through short videos?

Liu Hong: Our units do colleagues who do publicity work. At first they did not understand the platform of Douyin. I first launched a short video platform like Douyin to spread our tourism and culture of Ganzi. In this way, the spread is very large, and the market response is very good.

Zhonglu Zangzhai

Watani Mountain

Reporter: I also see your latest three -phase video, which appeared in the image of a costume hero, because of these three episodes, the spread of your work has become wider. Why choose the image of this costume hero?

Liu Hong: Because Ganzi is the South Asian Silk Road, and Ganzi is the large channel of the South Asian Silk Road. This is the large channel of the South Asian Silk Road in history. The history of this road has thousands of years, so we imagine that it is here. There may be a lot of chivalrous stories that can be performed on the South Silk Road, just like Jin Yong's Tianlong Babu. In order to reproduce the scene of the year, I thought of wearing ancient dressing to shoot videos. When I was young, I read the novels written by Jin Yong every day when I was in college.

Source: Xin Yellow River

Edit: Lulu

Review: Jia Qi

School pair: Qin Sufeng

Editor: Deng Zhuo

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