The second batch of 21 characteristic consumer scenes in Nanjing is released

In order to fully promote the construction of international consumer center cities, accelerate the construction of a modern business circulation system, and further enhance the popularity and influence of Nanjing's commercial business, on the morning of August 26, the 2022 Nanjing Commercial Development Forum jointly sponsored by the Nanjing Commercial Bureau and the China Department Store Commercial Association was Hosted by Nanjing Xinhua Media Hotel. This forum focuses on the theme of "Deeping Cultivation of Innovation and Innovation", inviting industry experts, heads of head enterprises, and Internet platform enterprises to talk about the construction path of international consumer center cities and the transformation and development strategies for the transformation of the common retail industry. At the event, the second batch of special consumer scenarios of Nanjing was also held during the event.

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From January to July this year, Nanjing realized the total retail sales of social consumer goods 459.13 billion yuan, achieving "V" growth, which fully demonstrated the toughness and vitality of Nanjing consumption. In the start of the consumer brand, conform to the "IP+traffic" thinking, and continue to carry out the "Nanjing International Consumption Festival" series of activities. "Online+offline", "Traditional+Fashion" brand imprint of full consumption scenarios. In terms of enhancing market vitality, it drives the release of various market entities to release a discount of 2.13 billion yuan by helping the coupons; the "30 actions" of the head -up Internet platform will be launched on the first large -scale local merchant broadcast of Douyin Life Services. Support and cooperation of small and medium -sized enterprises at the market. In the new model of consumption, the economic development policy of the first store has been revised. This year, 154 brand first stores have been introduced, and more than 500 new consumer scenarios such as the "Five Horse Crossing Auto Box Culture Market" were launched in the first half of the year.

Funinghong Honghong, deputy director of the Nanjing Commerce Bureau, said that in the next, Nanjing will adhere to the three major issues of "epidemic prevention and control, economic development, security and stability", and implement the six major actions of "spelling economy, promoting replenishment, and rising quickly". In terms of consumption boost, the "Nanjing International Consumption Festival" will be held as a carrier to organize a series of consumption promotion activities such as catering, automobiles and home appliances, focusing on tongue food, cultural heritage, landscape scenery, fashion trend, and artistic atmosphere. Consumer formats such as business travel are deeply integrated. It will host activities such as Nanjing Chao Life Festival, Nanjing Xinjie Creative Landmark Design Competition, and the first China Box Cultural Forum to build a new scene of diversified consumption, make every effort to promote the release of consumer motivation, and promote the quality and expansion of the consumer market.

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New scenes of unique consumption are strong engines that stimulate consumer vitality.

On the banks of the Yangtze River, the "Five Malaysian Box Culture Market" illuminates the night view of the Yangtze River and has become a good place for citizens to leisure and entertainment; ; Ai Shang Tian Di created more than 500 square meters of leisure bars and dining area to provide citizens with beautiful places for gathering and leisure; small -scale, gradual micro -update transformation models in the historical area of ​​Xiaoxi Lake, and carried out in accordance with the "one hospital and one policy". Update, the old city protection and improvement of the people's livelihood are promoted and promoted ... Various new consumption scenarios have brought new experiences of consumer consumption to citizens and tourists.

Following the 10 special consumption scenarios announced on June 18, on August 26, the second batch of 21 new special consumption scenes was released, which will inject new blood into urban consumption and boost new vitality.

The second batch of characteristic consumption scenarios are -style street consumption scenarios: "Nanhu Memory" neighborhood, Meow Meow Street, Ginkgo Li, Ximanli Yulong Lane; Popular Market Consumption Scenario: Daishan Temple Fair; Urban Resort Consumption Scene: Yangtze River Consumption Scenario: Yangtze River Bridge Observation Garden (bridge north Vientiane Hui), Laocun, Boxing Village Night Culture and Tourism Consumption Resort, Huachanglong Valley Storm Water World, Stone Wall Siege B & B Village; Parent -Child Research Consumption Scene: Nanjing Hongshan Forest Zoo , Nanjing Sixth Dynasties Museum, Nanjing Science and Technology Museum, Aijin Daoyuan; Fashion Sports Consumption Scene: Gunan Metropolis Hotel "Fighting Saturday" Boxing Elite Competition; Consumer Consumer Scenario of Cultural and Business Traveling: Nanjing Yunjin Museum, Golden Eagle World, Shimono -Western Train theme district, The ecological leisure tourist area in Longtan Water in Nanjing, no thought water town; the consumption scene of the first store store: Moutai ice cream flagship store.

It is understood that this year, Nanjing will create a new scenario of 1,000 special consumption and continue to organize the selection of characteristic consumer scenarios. Through industry recommendations, expert exploration stores, consumer selection, etc. Landmarks, better meet the diversified needs of citizens' quality consumption and characteristic consumption, stimulate the vitality of Nanjing consumer market, and help create an international consumer center city.

At present, Nanjing fully builds an international consumer center city and strives to build a modern business circulation system. It will actively promote the quality and efficiency of the business circulation industry, run out of acceleration, cultivate new advantages, and give full play to the leading role of consumption on economic cycle.Improve the layout of multi -level commercial carrier, further optimize the planning of commercial space, introduce high -energy commercial complexes, promote the transformation of traditional business districts, create the characteristics of emerging business districts, and speed up the construction of the people's life circle and pedestrian street for 15 minutes.Create a more relaxed market environment, provide supporting support in many aspects such as business environment, policy support, project cultivation, etc., and continue to host brand promotion and promotion activities to help commercial carriers dock with department store retail brands to implement more tolerance and temperatureSupervision.Promote diversified consumption supply, cultivate live e -commerce institutions, create characteristic digital consumption scenarios, explore the promotion of the "first store+" system, rely on large -scale exhibitions and comprehensive insurance areas, build East China import consumer goods distribution center, introduce more high -quality overseas consumer goodsAnd service, continuously cultivate new hotspots of consumption.Jiangnan Times reporter Zhang Ziyang

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