Focus on the construction of "World Heritage" tourism brand and promote the development of the tourism industry with high quality!

On June 18, the Yancheng Cultural and Tourism Industry Development Conference hosted by the Yancheng Municipal Committee of the Communist Party of China and the People's Government of Yancheng City was successfully held. The person in charge of the relevant authorities, industry experts and scholars, and leaders of cultural tourism companies gathered in Yancheng to continuously optimize the layout of the cultural tourism industry and accelerate the breakthroughs in Yancheng, and strive to improve the level of intensive, quality, and internationalization of the development of the cultural tourism industry. The high -quality development of the coastal areas gathered wisdom. During the conference, the 15 cultural tourism industry projects successfully signed a contract, with a total investment of 11.6 billion yuan. The "cultural tourism+media, research" industrial innovation integration and signing contract, and the signing of the Yangtze River Delta customer source place in the same period were also held at the same time. In this regard, many foreign merchants and guests frequently used the word "shock" to praise in an interview with reporters.

Cultural tourism resources are unique

Future development is very potential

Yancheng has rich cultural tourism landmarks such as the World Natural Heritage Yellow Sea Wetland. Since the full opening of the high -speed rail, the Yancheng Cultural Tourism Industry has ushered in the spring of development. In accordance with the idea of ​​"Global Tourism and Panorama World Heritage", the municipal party committee and municipal government make every effort to create a global wetland ecological image, shape the city's wetland brands, and systematically enhance the influence of the brand's heritage land brand. The "Auspicious Three Treasures" of elk, red -crowned cranes, and spoonful mouths are loved by the majority of tourists. A large number of Internet celebrity scenic spots such as the Dutch flower sea, Yellow Sea Forest Park, Dongtai Xixi, Dacheng Bay, Dongjin Water City, and Kowloonkou are well received in the market. " Only "love" and "Tianxianyuan" and other cultural tourism performing arts projects have established a new benchmark for cultural tourism integration.

With the continuous improvement of Yancheng's tourism popularity, the continuous construction of tourism boutiques, and the improvement of infrastructure, the development of Yancheng Cultural Tourism has entered a stage of speeding up. "Yancheng Cultural Tourism resources are unique, and it is indeed a place that makes people open and has great development potential. We are willing to work with Yancheng to make more attempts and innovations." As the largest domestic online e -commerce platform in China, Ctrip during the meeting, Ctrip period Zhang Xu, CEO of the Group's Government Cooperation Department, said that they have signed a comprehensive strategic cooperation agreement to jointly build a domestic leisure and resort destination destination destinations in China. It aims to conduct precise tourism marketing promotion for the domestic customer source market through the advantages of Ctrip international platform.

In Zhang Xu's opinion, relying on these projects, Yancheng will not only demonstrate the demonstration and travel industry, but also attract more investors, attract more consumers to like Yancheng, choose Yancheng, set foot on red land, walk into Damei Wetland, and enter Damei Wetland. Zero -distance experience of the ecological beauty of the sea, the tidal coating, the deer dance, and the Wanbird Xiang collection.

"Yancheng's achievements in protecting ecology, cultural and creative construction, etc. are worthy of our study in Yangzhou and other surrounding cities. It feels very shocking. "Kong Yan, general manager of Yangzhou China Travel Service Co., Ltd., said that during the epidemic, some isolation staff in Yangzhou came to Yancheng and received a very friendly reception. , Has been sought after by the citizens of Yangzhou. After a field inspection, he wanted to travel to Yancheng in the future. Therefore, in the future, Yancheng will be recommended to the citizens of Yangzhou as the preferred tourist destination. He is very confident in this.

Carefully care for key development

Practice the concept of sustainable development

Cultural tourism has always been an industry that has been carefully taken care of and developed by Yancheng. There are 40 million tourists at home and abroad every year. They come to Yancheng to explore the natural and exciting. "As the leaders of Yancheng said in his speech, Yancheng's beauty lies in rare ecology, unique landscape, and fresh air." Zhu Xi, chairman of Shanghai Aimo Garden Art Co., Ltd. Development concept. "

Shanghai Aimo Garden Art Co., Ltd. is an operator focusing on ball root flowers. At present, it has reached strategic cooperation with two scientific research units of Su Nong Temple and the Nanjing Academy of Agricultural Sciences to have the domestic and perfect Zhu Dinghong breeding and production management technology. After listening to the future development plan of Yancheng Cultural Tourism at the venue, Zhu Xi decided to include Yancheng into one of the key development cities. "After a period of time, we examined the cultural tourism industry here. In addition to seeing the efforts of Yancheng local governments supporting enterprises, it also depends on the potential of Yancheng's future development." Zhu Xi, for example, said that the Dutch flower and sea scenic spot is attracting tourists to watch beautiful flowers. At the same time, it also has many positive positive impacts on the surrounding economic development, which is of practical significance for promoting the sustainable and healthy development of the economy. Especially after opening the high -speed rail, its value characteristics have become more prominent. Therefore, they decided not only to build a ball -based flower garden here, but also from agriculture to strong production and joint cooperation, and participate in the development of Yancheng Cultural Tourism Industry.

There are similar views from Zhu Xi, as well as Liang Jian, general manager of Qingdao Dingfeng Zhiye Tourism Development Co., Ltd.. "To be honest, Yancheng's tourism started late, but in recent years, the government has taken strong measures to develop sea salt culture and wetland culture in recent years. From improving ecological environmental protection awareness, it has reached a mature stage." Speaking of development, Liang Jian suddenly opened the box. He said that their company and Yancheng were "old friends". They met at the beginning of last year. At that time, the company invested a 40 -meter -high viewing complex in the Huanghai Forest Park in Dongtai. It takes 1 year according to the speed of construction, but the leaders of Yancheng local government not only give great support and cooperation, but also take the initiative to go to Nanjing to help them go through procedures. In the end, it was built in only 8 months and opened to the public. "From the perspective of three days of inspection, I feel that the development speed of Yancheng Cultural Tourism is as shocking as the efficiency of work." Liang Jian said that in the future, they will increase their investment and recommend more high -quality Yancheng cultural tourism products to Shandong, so that they will become increasingly increasingly The more Shandong people feel the characteristics and charm of Yancheng tourism. Cultural tourism depth integration

High -quality promotion of industrial development

In recent years, the influence and reputation of Yancheng Cultural Tourism have been continuously improved. Multi -level and high -quality leisure tourism products have been continuously promoted, and more and more people have entered this beautiful city of coastal. Five tourism industry bands in the five tourism industry bands in five tourism industry bands in five tourism industry bands in the five tourism industry bands in full swing.

"No matter from a cultural perspective or from the tourism industry, Yancheng is a city with great energy and investment potential." Zheng Jiannan, general manager of Suzhou Fengzhizhi Culture and Creative Co., Ltd. It will have a complementary effect. There must be educational things in the culture, cultural connotation in tourism, and the cultural tourism industry in Yancheng is very culturally. Basic supporting facilities are also very complete, and a benign industry chain has been formed, which is very rare from this point. "We are also a tourist city in Suzhou, but Yancheng's tourism development trend will catch up with us." Zheng Jiannan said, "Suzhou is the things passed down by the ancestors, and Yancheng is based on the original basis. It is a new cultural tourism industry. I think it is necessary to promote the entire tourism industry of Yancheng from a variety of channels and various media. "

"We are not new merchants and old friends. At the end of 2019, we made the first work" Tianxian Yuan "in Dongtai; in 2020, we made the second work" Fang Xianyuan "; last year, we made" Fan Zhongyan ". This year, he was invited by the Huai Opera Town to prepare to create a panoramic performing art. "Gao Yan, the director of Beijing Youjing Film and Television Culture Development Co., Ltd., said that with the in -depth understanding of in recent years, she found that Yancheng Cultural Tourism was shined. It has a good humanistic and fertile soil as the foundation, which is conducive to cultural creation. She particularly hopes to dig deep in Yancheng, one after another to create more good works.

For a long time, Yancheng has focused on the construction of "World Heritage" tourism brands, and has taken a path to the development of the tourism industry with "World Heritage" as a leader. In the next step, Yancheng will strive to build a world -class coastal ecological tourism corridor, accelerate the creation of ecological, international, and world -class tourism destinations, and use practical actions to write a new chapter of "Strong Fu Mei Gao" New Jiangsu Modernization. (Writing | Zhao Liang)

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