Aba Prefecture Summer tourist volume blowout growth!

Cool and summer, swimming in the summer

Promotional policy help recovery

——Aba Prefecture Summer Tourist Ratings Spraying Growth

△ Four Girls Mountain Scenic Area Shooting

Since June, Aba Prefecture has successively launched a 50 % discount on tickets for Sichuan -Chongqing Summer Market Scenic Area, "Million Tickets Free Send" event, and "Five Demand One" in the group agency and self -driving alliance (automobile club). recovery. With the high temperature of Sichuan and surrounding provinces, the cool climate of Aba Prefecture has been sought after by tourists, and tourists have grown over a blowout. As of August 28, the state has achieved 18.26 million tourists in the whole state, and tourism revenue is 16.75 billion yuan, a year -on -year increase of 14.1% respectively. And 11.1%. Among them, key scenic spots received 60.38%year -on -year, and Sichuan -Chongqing tourists increased by 321%year -on -year.

△ Scenic area real shot

The parking spaces such as Jiuzhaigou, Huanglong, Simuashan, and Huahu in the popular scenic spots are full, and tourists are like weaving. Visitors have also lined up with tourists.

△ Jiuzhaigou

△ Simuashan

Among them, Jiuzhaigou Scenic Area realized 940,000 tourists in the summer, an increase of 26.85%year -on -year; the Simura Mountain Scenic Area achieved 580,000 tourists in the summer, a year -on -year increase of 287.40%. The reception of other scenic spots also increased to varying degrees.

△ Huanglong Scenic Area Tourist

In order to enrich the experience of tourists and enhance the experience of tourists, Aba Prefecture promotes and marketing through cultural tourism festivals and themes to strengthen interactive exchanges with tourists.

One is

△ Hongyuan Jacques Music Season

Hold the Hongyuan Jacques Music Season, Lugalafei Heritage Festival, 2022 Malka Jiadong Cultural Tourism Festival, "Maoxian has Lee to avoid the summer and wind" event, Huanda Ancient Glacier Bicycle Challenge, etc., to further enrich the theme of summer tourist activities to achieve Gather the effect of popularity and live market with festival activities.

two is

△ Cultural Tourism Director said that Cultural Tourism

Published the 14th issue of the "Cultural Tourism Director Cultural Tourism -Take You Tour the Pure Land Aba", holding the premiere of the movie "Captain Mount Everest" and the launching ceremony of the national roadshow. 8.8 The theme of "Hua Cai Wonderland: Hua Cai Wonderland: Five Years of Jiuzhai Blue Return to the Five Years of Earthquakes" is a centralized publicity, further increasing the summer publicity and marketing offensive.

Three is

Carry out non -heritage Aba publicity activities, launch 3 non -heritage food lines with "non -heritage+tourism", 10 Aba non -heritage town, non -heritage villages, non -heritage districts and other creative short videos to further guide diverting tourists to participate in humanistic tourism Essence

As of August 10, the reading volume of the relevant publicity theme web pages reached 76.428 million times, with a total video playback volume of more than 74.033 million, the total number of video praises of the video exceeded 1.62 million times, and the total exposure of related topics exceeded 500 million times.

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