Eat chicken tonight!Open apricot chicken into Foshan and banquet the Greater Bay Area

"The rural rejuvenation, the mountains and rivers are traveling. The egret soar, and the courage is first -class." The melodious singing flow slowly, the three native of Zhaoqing City's original rural singer in Fengkai County, in the simple words and the melody of the mouthful of Zhaoqing The affectionate confession. As the music sounded, a event with the opening of apricot chicken as the main character kicked off.

As the saying goes, no chickens do not have a banquet, and Kaikai County is waiting for the Greater Bay Area with a lively apricot chicken. On the afternoon of August 26, the "Kaikai Apricot Chicken Fragrance Diaobe Greater Bay Area" -Thao Zhaoqing sealing apricot chicken (Foshan) brand promotion meeting was held in Nanhai District, Foshan City, Guangdong Province. The cooperative strategic signing ceremony, famous dishes, and food bloggers live broadcast promotion and other content links, fully demonstrated the results of the rural rejuvenation and development of Fengkai County. "brand.

Activity site

The event is hosted by the People's Government of Nanhai District and the People's Government of Fengkai County, and hosted by the Nanhai District Agricultural and Rural Bureau, Fengkai County Agricultural and Rural Bureau, the South Rural Newspaper, Xinhuanet Guangdong Co., Ltd. Corporate representatives and news media representatives participated in the event.

"12221" top ten actions released

"No. 1 Chicken" marketing world

Good mountains and good water. In the area of ​​Xinghua Town and Fishing and Floating Town in Fengkai County, the hills are surrounded by verticals and the valley, and the backbone of the north pass through. The mild and humid climate and the soil environment rich in silicon calcium have giving birth to a high -quality apricot chicken species.

More than 1,000 years ago, Mo Xuanqing, the first champion of Lingnan in the Tang Dynasty, presented his hometown apricot chicken to the court. Its muscles were full, thin skin and tender, and were well received by Kyoto officials. The saying that the flowers chickens are spread, and the apricot chicken is also known as the "champion chicken".

Open apricot chicken.

Open apricot chicken, Xiangfu Greater Bay Area. Li Yaxu, Secretary of the County Party Committee and County Mayor of the Communist Party of China, said that the sealing County was successfully sailing with the help of Xinghua chicken. Famous.

In recent years, Fengkai County has attached great importance to the development of agriculture and rural areas, and established a special class of the "12221" market system construction action work to vigorously support the development of the apricot chicken industry. At the event site, the "122221" market system construction system construction system was released, requiring the construction of apricot chicken big data platform, the establishment of apricot chicken production, sales and procurement alliance, implementing the full process control management of apricot chicken Promote the marketing matrix, develop deep -processed products such as prefabricated vegetables, dig deep into historical and cultural heritage, cultivate a number of new farmers such as apricot chicken and Cantonese cuisine, e -commerce marketing talents, etc. "".

Action release

Mo Xiaoling, the director of the Agricultural and Rural Bureau of Fengkai County, pointed out that the county's apricot chicken has 300,000 units, 40 million feathers in chicken seedlings per year, 30 million chicken chickens and chickens in the annual breeding, and 5 million yuan of freshly processing ice and fresh meat chickens. Machining cooked chicken 2 million feathers. In 2022, Fengkai County successfully created the provincial modern agricultural industrial park of Xinghua Chicken (expanded quality) in Fengkai County. The current output value has reached more than 2 billion yuan.

Xinghua Chicken walked out of Xinghua Town and moved towards a wider market. Xu Yongqiang, deputy head of the South China Sea District Government of Foshan City, said that the South China Sea and Kaishi were based on the opportunity to develop the apricot chicken industry, and the cooperation prospects were broad. The first is to use platforms such as the wholesale market and supermarkets of the South China Sea to broaden the sales channels of Xinghua Chicken in the South China Sea; the second is that apricot chicken is a must -have dish for banquets in history. The dishes praised by everyone also brought "blessings" to the people of the South China Sea.

At the scene, a strategy of sealing apricot chicken procurement cooperation was also conducted, and eight companies reached cooperation. Twenty -four Foshan companies in Fengkai County and 34 Foshan companies came to the scene. More than 30 brand promotion representatives came to the scene and pushed Xinghua Chicken to go south to north.

Production and sales docking contract

Launching Ceremony

Cai Lijun, deputy director of the cooperation between the Agricultural Agricultural Foreign Economy and Farmers, Wu Xiaoqing, Deputy Secretary -General of the Foshan Municipal Government, Yang Changqing, Executive Deputy Director of the Foshan Municipal Party Committee Agricultural Office, and executive deputy director of the Municipal Rural Revitalization Bureau, Xu Yongqiang, deputy head of Nanhai District, Foshan City, and Zhaoqing Municipal Party Committee Standing Committee Qin Bo, Executive Deputy Director of the Agricultural Office of the Zhaoqing Municipal Party Committee, Executive Deputy Director of the Municipal Rural Revitalization Bureau, and the first -level investigator Tang Ying, the leader of the county party committee secretary, county government and county head Li Yaxu and other leaders came to the stage to push the rod

Kitchen King's hegemony officially opened

Prefabricated dishes continue to "new"

Foshan is the core area of ​​Guangfu culture, and it is also a world -famous "world food capital", which contains a variety of treasure cuisine. The fresh and delicious open apricot chicken came to Foshan. The high -quality ingredients were pregnant with a feast, and the culture and food started a collision.

Looking at it, the famous dishes were surrounded by the water. White -cut chicken, chicken pot, hand -torn chicken and other famous dishes to dial the taste buds of diners. The wonderful combinations such as the dragon fruit fried chicken, coconut juice soaked chicken slices, green onion steamed chicken and other wonderful combinations are eager to try. The names of all dishes are rich in meaning, Dapeng's wings, dragon and phoenix Chengxiang, Wufu Linmen, red and red, full of world ... A apricot chicken, a variety of new tricks.

Aperton with agricultural and sideline products in Fengkai County

Foods at the scene are favored, and the enthusiasm of diners foreshadows the transformation of the current consumption trend. Nowadays, the prefabricated vegetable air outlet has been opened, and the sealing is bound to use Xinghua chicken as a high -end ingredients. The industrialization concept and the industrial chain think to build the apricot chicken industry, and plan a new route to the transformation of traditional agriculture to industrialized agriculture.

In order to promote the construction of the "12221" market system of sealing apricot chicken, seize the development of prefabricated vegetables, and promote the upgrading of foodization. The chef pushed the Zhaowei "event, and took the lead in launching the" Xinghua Chicken -Chef King Competition "in Quan Zhaoqing. "Xingwei Apricot Chicken -Chef King Competition" starts

It is understood that there are four key contents of the Kitchen King Championship. One is to build a stage of cooking, and invite famous chefs in the world, and unlimited cuisine to launch original dishes; the second is to invite prefabricated scientific research units and enterprises such as South China University of Science and Technology to innovate Prefabricated vegetable products; Third, design famous chicken gourmet banquets, invite food -making mouths, food bloggers, and gourmet enthusiasts; the fourth is to formulate the gold medal kitchen king list to announce the list on the Chinese farmers' harvest festival. Harvest Festival.

Gong

Prefabricated dishes are a "agricultural revolution" with a fusion of three industries and a new opportunity for agricultural development. Cai Lijun, deputy director of the Guangdong Agricultural Foreign Economy and Farmers' Cooperation and Peasant Promotion Center, pointed out that it is necessary to upgrade traditional agriculture to industrialized agricultural transformation with prefabricated dishes, increase the premium of apricot chicken agricultural products, broaden the road of apricot chicken, and help farmers increase their income and become rich.

Hundred Internet celebrities live broadcast promotion

"Eating Chicken" invites Dazhong Bay Area

Recently, the promotional video of Fengkai Apricot Chicken appeared on the subway of Foshan Line 2 and Foshan Nanhai Tram Line 1. In the picture, the "golden phoenix" brand trademark was very eye -catching. The route is connected to the two places in Guangfo, and the opening of apricot chicken has also become a beautiful confirmation of the two cities' gourmet culture interconnection interconnection. It is a key step for the opening of the apricot chicken to start the brand in the Greater Bay Area.

The online celebrity live broadcast area at the event was also very lively. "Family, Zhaoqing Apricot Flower Chicken is tight, the entrance is smooth and delicious, and it is delicious. Buy it!" The anchors gathered in the exhibition area and carried out live broadcast and cargo activities. Many passers -by heard the enthusiastic introduction and placed the order directly on the spot.

Bring goods on the anchor to explain the product to consumers

The construction of the apricot chicken brand is constantly innovating. Since the beginning of this year, Xinghua Chicken has appeared on the "small waist" Guangzhou Tower. The solicitation of Xinghua Chicken Brand Slogan Clouds was launched, and a total of 2484 slogans were received, and creators from more than 40 cities in more than ten provinces across the country actively participated. "Where is the food? The champion refers to the apricot chicken." , Apricot Chicken, Emperor praise! "The golden sentences were impressive.

Apricot chicken boarded the "small waist" Guangzhou Tower

Play the opening of the apricot chicken brand promotional video at the event, release the "five unity" of the public brand of the apricot chicken area, uniform LOGO, brand packaging system, series postcards, fun emoji packs, sealing apricot chicken slogan and other related elements, Comprehensively enhance the core competitiveness of sealing apricot chicken brand.

Foshan Nanhai's counterparts helped Zhaoying City to Fengkai County Rural Revitalization Working Team also came to the scene. In recent years, the South China Sea Assistance Team has actively promoted the "Zhao Zi" high -quality agricultural products to enter Foshan, broadening the income channels of sealing farmers, driving the employment of surrounding farmers, and helping to form an effect effect on the sealing county apricot chicken.

South China Sea Assistance Team

[Reporter] Zhao Qixu

[Photography] Cai Siyu

【Source】 South China Rural Report

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