Huai'an, Jiangsu: The brand of "Huaiwei Millennium" has promoted the comprehensive revitalization of the countryside

Hold the "Huaiwei Millennium" brand product packaging design contest, and newly identify 13 offline stores of "Huaiwei Millennium". It has been rated as a provincial -level special zone, and "Chahe River" has been rated as a regional public brand ... Since this year, Huai'an has vigorously implemented the strategy of "brand strong peasant", continuously launched the public brand of high -quality agricultural products regional high -quality agricultural products, and promoted to promote The transformation and upgrading of the industry will drive farmers to increase their income and become rich, and promote the high -quality development of Huai'an modern agriculture.

Huai'an is located on the north -south geography division line of my country. Good water, good soil, and good ecology have achieved the green, organic and safe quality of Huai'an agricultural products. As of now, Huai'an has more than 9,800 agricultural trademarks and 7 well -known trademarks in China. Set the forefront of districts and cities.

In 2018, Huai'an City launched the public brand "Huaiwei Millennium" in the entire area and the entire category of agricultural products, and took the lead in the province to sound the "brand strong farmer" assembly number. At present, the "Huaiwei Millennium" brand has authorized 10 companies with 10 categories, including lobster, Hongze Lake hairy crabs, Huai'an Rice, Huai'an Black Pigs, etc. In recent years, Huai'an City has successfully held more than 40 "Huaiwei Millennium" brand agricultural product promotion and exhibition activities in Beijing, Nanjing, Shanghai, Taipei, China. Specialized stores, "Huaiwei Millennium" high -quality agricultural products incense fluttering throughout the country.

After many years of continuous promotion, the "Huaiwei Millennium" high -quality agricultural product regional public brands have gradually realized the status and influence of the province in the province. The total value of the 12 categories of "Huaiwei Millennium" exceeded 60 billion yuan, 29 star -rated brand stores were built, 13 companies were certified by the department -level agricultural product quality control technology system.

Recently, by signing a cooperation agreement, Huaiyin Agricultural Development Co., Ltd. has the right to use the "Huaiwei Millennium" brand to carry out online and offline operations, and promote Huai'an high -quality agricultural products to extend and expand to agencies, enterprises, institutions and the Yangtze River Delta. The 32 winning works of the "Huaiwei Millennium" brand product packaging design competition will be applied to the packaging and display of the "Huaiwei Millennium" product to enhance the brand image. In addition, Huai'an has increased its funding support to give 1 million yuan of capital awards for the "Huai'an Rice" and "Hongze Lake Hairy Crab", which has obtained public brands of the top 10 of the provincial agricultural products region. (Rong Media Reporter: Zhang Xiaoyan Correspondent: Liu Yun)

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