Follow | "Yunnan DOU is a good scenery" digital empowerment of cultural tourism revitalization operations officially launched

"Yunnan DOU is a good scenery" digital digital empowerment of cultural tourism revitalization actions to start

The purpose of this action is to focus on "rural cultural tourism", focusing on industry, culture, talent and other factors, to fully tap rural cultural tourism resources, incubate rural cultural tourism creators, help cultural tourism merchants transform, and transform online traffic to transform into online flows into transformations into online traffic into The actual economic income promotes the transformation of new media platform resources to marketing methods, market share, and economic benefits, thereby forming a new digital model that helps local rural cultural tourism development, helping the whole region's quality and upgrading, and accelerating the integration and development of rural cultural and commercial tourism in Yunnan.

Activity site

The key to rural development lies in people. The "Rural Talent Program" is a public welfare project that has a high -quality cultivation of rural development and promoting high -quality cultivation of rural digital talents in order to promote rural development and promote the development of rural digital talents. On August 26, the "Yunnan DOU is a good scenery" operation launched by the "Yunnan DOU is a good scenery" was officially opened. With the help of jittering travel public welfare training, two stages of online training and offline training can be promoted to promote the cultivation of cultural tourism talents. In the first stage of online training, the cultural tourism, new media practitioners and businesses are the focus of cultural tourism, new media practitioners, and the focus of cultural tourism short video creation, cultural tourism live operation, data and traffic operations as the focus of training. The form of video works and cultural tourism live broadcast makes Yunnan's good scenery show more people and drives the development of the local tourism industry. At present, the number of training applicants in the first stage has exceeded 5,000. In the second stage of offline training, 50 people will be preferably trained from online training to conduct offline centralized in -depth training. Combined with the status and needs of Yunnan cultural tourism, continuous digital empowerment and skills improvement of students will be conducted. The star of the brigade ".

In order to tap Yunnan's diverse scenery and make the "good scenery" more three -dimensional, more authentic, and easier to experience it in person. The "Yunnan DOU is a good scenery" action to fully help local rural cultural tourism merchants to achieve digital transformation. In terms of account construction, Douyin Life Service optimizes the entry channels and provides green channels for merchants. In terms of account operation, we will assist merchants to build marketing positions on the platform, provide operational support, content diagnosis and strategic guidance to help merchants quickly locate the account of the account, and provide relevant operations and content promotion opinions. In the practical operation, assist merchants to establish a digital marketing link for "POI+short video+live broadcast". Through Douyin, the good scenery of Yunnan villages can be seen, found, and experienced.

This operation will also promote videos and anchors through the selection of merchants participating in the event, provide traffic resources to support, establish excellent benchmarks, and inject new digital kinetic energy into the prosperity of rural cultural tourism ecological construction, enhance content exposure and sales conversion. At the same time, the "Yunnan DOU is a good scenery" operation will also invite high -quality creators in the domestic travel industry to form a "style of collecting groups" to create a one -stop game strategy on the basis of "Eating, House, Traveling, Traveling, Traveling, Traveling, Traveling, Traveling, Traveling, Traveling, Misk After experiencing the field experience, we will bring POI to publish a heart -dynamic punch video, share the diversified gameplay of the scenic area, plant users, form a fission -type communication on the Douyin platform, and use the transmission volume to guide the local rural travel line.

Source Yunnan Net

Edit Tong Wenwen

In this issue, Zhang Lingjie Huafang

Review Ma Bo Liu Li

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