Fine new journey to build a new era 丨 Shandong tourism market incremental quality and quality to accelerate recovery

□ Our reporter Liu Ying Fanwei

The number of tourists in traditional cultural tourism destinations such as Taishan, the First Spring of the World, and Qufu Three -Horne Tourism Area has strong recovery; The Jinan Luying Season "attracts more than 35,000 tourists to experience the fun of camping ... This summer, in many places in Shandong this year, the popularity of tourism projects has gradually risen, and the pace of recovery in the tourism market has accelerated significantly.

As an industry with contact, clustering, and liquidity, the tourism industry is continuously affected by the epidemic. On the one hand, the policies are constantly increasing and providing more help; on the other hand, practitioners seize the opportunity to actively explore and innovate their response. Through the integration of multi -industries such as agriculture, forestry, industry, health, education, and education, the tourism industry has changed from an extensive "incremental" to refined "quality improvement". Content, continuously release the multiplication effect, inject new kinetic energy into social and economic development.

"Taishan's popularity is too high." Tour guide Zhang Juan often went to Taishan for live broadcast. The popularity of Taishan in August surprised her. She said that there are many tourists climbing Mount Taishan this summer, which is not only related to the summer heat, but also to the scenic spot discounts. "The tickets for the Taishan Scenic Area from Monday to Friday are half -priced, so the passenger flow is comparable to the weekend." According to statistics, in July, Taishan received a total of 504,400 tourists entering the mountain, an increase of 28.1%year -on -year, and an increase of 93.18%month -on -month.

This year, our province has issued four batch of high -quality development policies for "steady progress", and has put forward policy support on the development of the tourism recovery. It is mentioned that from June 1st to September 30th, 2022, except for weekends and legal holidays, the price of 137 state -owned A -level tourist attractions, including the Taishan Scenic Area, is not less than 50 % off. Price reduction discount. According to the relevant person in charge of the Taishan Scenic Area, the sales of the night tickets in Taishan in July had reached the threshold twice, taking current restriction measures.

The reporter learned that since the summer, the number of tourists in traditional cultural tourism destinations in our province has been strongly restored. From July to early August, 1.624 million tourists from the first spring area of ​​the world, increased by 38%from June, and returned to about 70%year -on -year. There were 308,000 tourists in Qufu three -hole tourist area, which returned to 71%year -on -year.

While the traditional tourism market has accelerated recovery, many new products and new services have appeared in many tourism markets in the province. On the morning of August 7th, from the Yantai Museum to the old street in the city, a group of young vests wearing red vests, watching, watching, and listening. In the explanation of the national gold medal guide Yuan Fei, they explored the modern development of Yantai Seal, read the beauty of your hometown with your heart.

Starting from July 20, the "Walking Yantai" series of brand research activities are officially marketing. It has carried out research content of different themes every Wednesday and weekends. So far, it has been successfully organized for 11 issues. "Each group period is full." Yuan Fei introduced that after the summer, it will continue to improve the "walking" series of products, design products to receive different customer bases, and enrich the new experience of "slow urban travel".

Compared with daytime, the summer night can change more gameplay. The night travel project frequently "new" theme blocks and commercial complexes have become the choice of visitors for tourists. On the evening of August 12, the 6th Shandong Cultural and Tourism Huimin Consumption Season "Night Tour Qilu · Night City" brand event "one city, one street, one street, one street" night cultural travel carnival event opened in Weifang Taihua City. At the event, rock, DJ discs, MC and other instantly ignited the enthusiasm of young audiences. On July 9th, the Ferris Wheel of Jinan Rongchuang Park, which officially entered the guest, adds another choice of climbing the scene to Jinan. It has attracted many tourists to experience in just one month. In addition to the new projects, the scenic spot also organized activities such as Carnival Splashing Festival, Huajian Strawm Art Exhibition, and Open -Sky Lawn Concert.

"In the summer, the recovery of the Jinan tourism market is very strong. From the perspective of the city, it basically returned to the same period last year." Said Ren Xiaorui, a member of the party group and deputy director of the Jinan Culture and Tourism Bureau. In order to stimulate the vitality of cultural tourism consumption, Jinan City has made efforts at the same time through both ends of supply and demand. From May 28th to August 17th, a total of 15.35 million yuan of cultural travel coupons was issued. 439,400, 288,400 consumer vouchers, with a voucher amount of 94.07 million yuan, driving the cultural tourism industry to consume 3.6062 million yuan.

To seize the tourism market opportunities, we must more accurately judge the needs of tourists and launch new products that are more in line with the new taste of tourists. Investigations from the China Tourism Research Institute showed that under the impact of the epidemic, domestic leisure and vacation forms showed obvious short -distance, high -frequency, and high -quality development trends. People traveling decision -making is shorter, and they are more willing to try fresh gameplay. Outdoor leisure becomes mainstream. Essence

On August 4, it was the "Tanabata" of traditional Chinese festivals. The "Rural Good Season · Tanabata Jiushan" in the "Rural Good Season · Tanabata" guided by the Provincial Department of Culture and Tourism was held in the Jiuru Mountain Resort. In the tent and homestay experience area, perfume allocation, sachet production and other rich creative markets have attracted many tourists. Ding Yihan, deputy general manager of Jiuru Mountain Scenic Area, introduced that the number of tourists receiving tourists in July increased by 10%year -on -year. The contribution is greater.

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