Changde is focusing on creating a special night consumer brand -one street with fire and a city

Since the streets of Liuyehu River Street, Changde City, Hunan Province, more than 16 million tourists at home and abroad have been received since the streets opened in October 2016, becoming the most local fireworks. Hejie made the night economic entity beading into a chain to light up Changde's night sky.

At the beginning of the lantern, the Liuye Lake River Street, which is located on the purple river in Changde City, Hunan Province, opened the curtain of night consumption. A very firework life show is being staged. People either a bowl of beef powder in the sound of hot shouting, walking while walking, feeling the spicy and hotness on the tip of the tongue; , Perceive the colorfulness between the fingers; or take a boat trip night, walk through the river, and encounter the old folk story and Quyi exhibition, and feel the sound and shadow in the time of time.

In 2021, the total number of visitors to Changdehe Street reached 5.123 million, with a turnover of about 135 million yuan, of which night visits and night consumption accounted for more than 80%. There is a promotion and positive situation.

The spicy and hot on the tip of the tongue

The Changde River Street under the night is the most popular place in the local area. Various foods and foods are complete and fragrant, which attracts people. Changde citizen Yi Bing lived near the Zihe River. Friends meet and relatives. She likes to take them to Hejie. She said that many childhood memories can be found here. Yi Bing is a native of Changdezin. His sugar crispy cakes, osmanthus cantis, and peach crisp cake are all the taste of her hometown in her memory. On the river street, these flavors can wake up her memory taste buds.

Along the street, in the antique architecture, it is displayed with the deliciousness of the old Changde. In the powder hall, a bowl of the world is fresh. In addition to the smooth and delicious round powder and flat powder, you can choose hundreds of traditional snacks. In the teahouse, a stick made peanuts, tea, and ginger into a soft fragrant ball. The powder ball was placed in a bowl and brewed with hot boiling water. Changde has a lacerous dish with local characteristics. The non -spicy and unhappy Changde people have made a duck the extreme. At the Duck Museum, duck necks, duck intestines, duck heads, duck wings, peaked tongues, and duck skeletons are made into sauce plate foods. Considering the different tastes of different guests, spicy spicy, medium spicy, spicy and so on. There are also dumplings in Qian City, thousands of stones in Qixian, peach crispy in Jin City, bacon in Shimen, and spicy meat in Wuling ... The characteristic traditional foods of local districts and counties are gathered here. Yi Bing said: "To eat in the river, eating the most nostalgic taste."

Hejie also cares about the cultural experience of night consumption. Some businesses on Changdehe Street put the traditional catering and cultural marriage to customers a rich table of special meals. There is a stage in the "Walking Malou", which feels like the old teahouse. The stage of the studio has performed from Changde Si String and Changdehan Drama. When people taste food, they can also taste culture; there are also small lighting stage, inviting local cave and flute players An An to perform. Heart Lake.

The reporter learned that the new river street is 1.5 kilometers long, with 281 shops and 150 merchants. Hejie is still composed of Miyang Street, Xiaoshi Street, and Dahe Street. "Prototype. In 2021, the total consumption of Hejie shops reached 30 million yuan. In the first half of this year's statistics, the proportion of night consumption accounted for the first place, and the proportion of cultural consumption rose rapidly.

Colorful between fingers

Under the night, walk along the river street, the fragrance of food is satisfied with people's sense of smell and taste. String Gogman dance and sculptures attract the visual nerves of each consumer.

Beginning in 2016, Hejie has carried out the cultural festival activities of the district. Through the organization of 100 group competitions and the Mid -Autumn Festival Banzi Banquet, such as "I come to the street show" and other interactive consumption activities, let more talented folk experts participate in street performances and share culture. The popularity of the platform. In the "Magic Acrobatic Carnival" of Changdekle Planet, 400 drones were littering and light up the summer night sky. "Nights Flower Parade", couple interactive games, "electronic music party", and water -splashing operations such as splashing water are staged in the park daily. According to preliminary statistics, on the night of the Qixi Festival, the Lakeside Music Festival drives the sales of more than 5 million yuan in real estate and automobile exhibition. The passenger flow of Kale planet reached 6,000 in the evening, achieving a comprehensive income of nearly 2 million yuan. Real -view show shows, creative marketing, trendy entertainment, folk non -heritage, commercial activities and other characteristic culture and tourism consumption activities have promoted the diversification of Changde Ye's economy, holding nearly 100 large -scale events, and attracting tourists to 5 million.

On the night of the river street, in addition to the boiling and cheerful neighborhood cultural performances, there are also non -genetic inheritance in the noise. A small boat on Hejie is the studio of the carved master Pan Nenghui. The boat was parked in the Zihe Bay, and the "Xiangxing Sanji" drawn by a shaft of a pencil was displayed in the boat. Boat, it became a special painting. Expand the drawing shaft, wearing the wind and rain bridge on the purple river, the hanging foot of Phoenix, the cowoda ship in Fuling, and so on. He uses a brush to turn the writer Shen Congwen's work "Xiangxing San Ji" into a 20 -meter -long painting shaft. He will also use double -sided depth hollow carving techniques. On the wood. This will be the "Qingming Shanghe Tu" engraved on the wood.

Not far from Pan Nenghui's painting, there is a hemp painting workshop. The non -genetic inheritor Li Jianying is painting with colorful hemp powder on a hemp. Pencils outline a few strokes on the hemp cloth. The brush is painted with a layer of white gum on the graphic. The red and pink hemp powder particles are scattered on the surface of the glue surface. The particle particles beating, a blooming peach blossom bloomed on the hemp cloth. Live in the river street, paint river street, and relieve nostalgia. Li Jianying devoted himself to the creation of the theme of nostalgia, joined the cultural elements of Lao Changde, and created hundreds of works around the old appearance of the river street in the historical records and changes. Quality painting, connecting, becomes a long scroll of about 30 meters, with time as the axis to show the past and present of the river street. This will be the "Qingming Shanghe Tu" sprinkled on the hemp.

Shop the river at night, a bowl of characteristic flavor, the lips and teeth are fragrant; painted a hundred scenes of river streets, colorful.

The sound and shadow on the river

There is also a cultural night banquet that is not to be missed, that is, the river theater -a style of light "Changde Memory", which makes people span thousands of years and meet a different Changde.

On both sides of the river on the nine kilometers along the Zihe River, there are 9 real -scenes such as Shuiyun Changde, Laojie Memory, Dreaming Revival, Wimper Meet Xianxian, and Moon Strings. , Sound, light, electricity and other modern equipment, Changde's local folk culture is integrated with modern technology, bringing immersive experience to tourists. Between the buildings on both sides of the river, the light and shadow paintings composed of tens of thousands of colored lights are full of light. Lighting real -life performance has become one of the well -known cultural tourism models in the country. Tourists from all over the place are rewarded on both sides of the banks on the purple river.

For the birth of this night tour, Changde opened up the inland river system and connected to Xinhe, Baima Lake, Purple River, Liuye Lake, Zhantian Lake, and opened 45 kilometers to and from the channel. There are 14 bridges built from east to west, and each bridge has its own charm. Through the bridge through the boat, look up, and look up, historical allusions, humanistic legends, folk stories and other Changde elements, in the form of relief, inlaid, hand -drawn, glaze, etc. The bottom of the bridge of the nine bridges is like a shaft of humanistic nostalgia, which is displayed on the river of time.

Walking along the river, walking in the light and shadow, or crossing the pavilion, or encountering the stage, or listening to the legend of the bangs chopping, or the story of the car, or to read the allusions of Xunling Qili ... It is like an open book showing its heavy culture and agility in the night. Data show that from July 1st to August 4th this year, the passenger flow of Hejie has reached 267,000. Since the launch of the street in 2016, the "Changde Memory" cruise show shows 3,800 games, up to 248 monthly performing arts.

A street -Changde River Street, a river -wearing a purple river, they are like the blood vessels of the city, injecting passion into the entire city, making Changde at night full of vitality and enthusiasm. Nowadays, the "Changde 7:30" night economy brand covering the seven major sections including night running, night show, night reading, and night travel ignites the passion of national night consumption. Changde City has also set up a "consumer alliance" due to potential guidance. , Further promote the healthy development of night consumption.

Source: Economic Daily

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