Strengthen the standardization of pop -up advertising governance, Guangzhou investigates and dealt with 20 advertising clues for illegal pop -ups.

On August 29, the reporter learned from the Guangzhou Market Supervision Bureau that since the special operation of the Internet pop -up window advertising in October last year, the Guangzhou market supervision system jointly promoted, online information, communications, public security and other departments to comprehensively increase bomb bombs Window advertising governance standards have achieved staged results. During the rectification period, the number of subjects in the key inspection and supervision of the Internet media was 10,897, and 10.391 million monitoring advertisements were found to be suspected of illegal pop -up window advertising clues. Essence

Since the launch of special operations, the Guangzhou Market Supervision Bureau has paid close attention to the "cause of governance" and "fruit treatment", and clarifies to take the time to correct advertisements found in the fields of medical, drugs, food, food, finance, and real estate as the focus of remediation. At the same time, strengthen administrative guidance of special governance of Internet media in 20 provinces and cities, as well as advertising released by full coverage and all -weather monitoring of 60 major Internet platforms in the city, and reduce the advertising behavior of illegal pop -ups from the source.

The city's market supervision system has strengthened law enforcement, and resolutely rectifies pop -up advertisements that seriously endanger social stability, infringe on the rights and interests of the people, and disrupt the fair and orderly market. During the rectification, the Baiyun District Market Supervision Bureau found out that the pharmaceutical advertisement released by a pharmaceutical and health care product in the area of ​​the area violated the provisions of Article 16 of the Advertising Law, and made 60,000 yuan of its own Internet technology Co., Ltd. Administrative fine.

According to reports, the Guangzhou market supervision system will maintain a high -voltage rectification trend of Internet pop -up advertisements, focusing on the areas of "three products and one weapon", medical, education, real estate, financial investment and financial management, etc. Platform, e -commerce operator and Internet advertising operator strictly implement the "one -click closing" system of pop -up advertisements, and unblock complaints and report channels, and curb the release of false illegal pop -up advertisements from the source.

Text/Guangzhou Daily · Xinhuacheng Reporter: He Ying Si Correspondent Zhang Yewen Guangzhou Daily · Xinhuacheng Editor: Zhang Yingwu

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